- Google is pulling controversial Google Glass from the marketplace, rethinking it
- Martha Pease: It was a mistake to put it in the market without more thorough testing
Martha Pease is CEO of DemandWerks, a firm that advises companies on marketing strategy. Her new book, "Think Round," will be available February 15. The opinions expressed in this commentary are hers.
(CNN)In the movie "Field of Dreams," Kevin Costner plays Ray Kinsella, a man who listens to a voice inside his head. The voice tells Ray to plow under his sole source of income -- his Iowa cornfield -- and build a baseball diamond for the ghosts of long dead Chicago Black Sox stars to come play in. The voice in his head says don't test out the idea, don't talk to anyone to see if it'll work, just build it, and they will come. Kinsella builds the field, the ghosts of the players arrive, and he's vindicated. That's how it works in the movies.