(CNN) -- Apparently, all those clicks over at Buzzfeed are paying off in more ways than one.
For hitting a big traffic goal, all 700 or so employees of the viral news site will be getting free Apple smartwatches -- a bonus that will cost at least $245,000.
Early last month, CEO Jonah Peretti sent a memo to his staff celebrating Buzzfeed surpassing $100 million in revenue for the year.
"This is a huge milestone and amazing accomplishment!" he wrote.
He also issued a challenge. If the site hit 200 million unique visitors and 750 million video views in November, the entire staff would get one of Apple's watches, which are set to hit the market in early 2015.
The least expensive model will sell for $349.
Peretti told the staff they'd met the goals at a meeting on Thursday, according to Business Insider.
He later confirmed it on Twitter.
Apple Watch FTW!!! Congrats to the BuzzFeed team on an amazing November!— Jonah Peretti (@peretti) December 4, 2014
Known largely for buzzy, viral posts that have a way of rampaging across social media -- critics would call it clickbait -- Buzzfeed, founded in 2006, has made moves over the past couple of years to expand its coverage to politics and other serious news.
Ben Smith of Politico was brought on in 2012 as the site's editor-in-chief to push the new direction.
Friday morning, alongside such light fare as "21 Faces Every Woman Who's Slept With A Guy Will Recognise" and a "How Hipster Are You?" quiz, Buzzfeed's main page included coverage of protests spurred by the NYPD police choking death of Eric Garner and a live feed of President Barack Obama's announcement of a new secretary of defense.