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Dogs, Jean-Claude van Damme trucks in McConnell ad

By Jeremy Diamond, CNN
updated 3:42 PM EDT, Tue October 28, 2014

Washington (CNN) -- Just a week before heading to the polls, voters in Kentucky might not be able to shake the image of Sen. Mitch McConnell chuckling while surrounded by bloodhounds.

McConnell's latest campaign spot posted Monday highlights the Senate Minority Leader's lighter side, an image McConnell's campaign strategists hope will stick as voters walk into the voting booth.

The ad, which the Hill reported was a six-figure television buy, is a startling contrast to the contentious barb-filled race pitting McConnell against Democratic candidate Alison Lundergan Grimes that has seen a number of negative ads.

But in this ad, "Commercials," media strategists encourage McConnell to push the bounds of political advertising -- using a talking baby, bloodhounds and even positioning the 72-year-old senator between two trucks.

"That sounds dangerous," McConnell says referring to the stunt.

Cue Mitch McConnell's face photoshopped over Jean-Claude van Damme's body standing between two trucks in a Volvo commercial from last year. (Sadly, the clip cuts out before van Damme does a split as the two trucks veer further apart.)

"We'll end with you and bloodhounds" Republican ad guru Larry McCarthy, a Steven Spielberg look-alike, says wearing a hat that reads "Famous Director."

"You know maybe this isn't such a bad idea," McConnell says surrounded by what appears to be eight bloodhounds.

And the final seconds: as a pair of bloodhounds nudge the Kentucky senator, McConnell chuckles.

"I'm Mitch McConnell and I approve this message," a chuckling McConnell says.

This isn't the first time bloodhounds have starred in a McConnell ad.

In 1984, McConnell -- then the Jefferson County executive -- featured several bloodhounds in a spot targeting two-term Democratic Sen. Dee Huddleston for missing votes in order to deliver paid speeches in locales like Los Angeles and Puerto Rico.

Four bloodhounds led a narrator clad in a camouflage hat, boots and gloves from the Capitol building through woods, around a pool, along a beach and more. "We can't find Dee," the narrator said. "Maybe we ought to let him make speeches and switch to Mitch for senator."

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