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Air New Zealand posts new 'Hobbit' safety video

By Brandon Griggs, CNN
updated 4:58 PM EDT, Wed October 22, 2014
Elijah Wood and his
Elijah Wood and his "Lord of the Rings" director, Peter Jackson, star in a new "Hobbit"-themed airline safety video.
STORY HIGHLIGHTS
  • Air New Zealand publishes "Hobbit"-themed safety video
  • Clip stars Peter Jackson, Elijah Wood
  • Four-minute video was shot on location in New Zealand

(CNN) -- Here's an airline safety video passengers might actually watch.

Air New Zealand has published another in its recent series of "Hobbit"-themed videos, complete with cameos by director Peter Jackson and Elijah Wood, star of the "Lord of the Rings" trilogy.

The slick, 4-minute clip, cheekily titled "The Most Epic Safety Video Ever Made," features costumed figures from the "Hobbit" movies cavorting in a mountainous Middle-earth like setting while urging passengers to buckle seat belts, use oxygen masks and so on.

Shot in New Zealand, the video also is a not-so-subtle plug for the third and final film in Jackson's "Hobbit" trilogy -- "The Hobbit: The Battle of the Five Armies," set for worldwide release in December.

It's also latest example of a creative push by airlines to make in-flight safety videos more entertaining so that passengers won't ignore them. Delta, for example, released a playful, '80s-themed video in January, its fourth new safety video in two years.

Air New Zealand's first "Hobbit"-themed video two years ago earned almost 12 million views on YouTube.

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