Balmain army – Balmain creative director Olivier Rousteing has been credited with infusing the venerable Paris house with a fresh, pop culture aesthetic, while staying true to the brand's spirit and tradition of craftsmanship. One of his most loyal supporters is U.S. TV personality Kim Kardashian, pictured here with Rousteing and her sister, model Kendall at this year's Vogue Paris Foundation party.
Hip hop meets heritage – His designs have a loyal celebrity following, including actress Kate Bosworth, who Rousteing is pictured with at last year's Met Gala.
Feet on the ground – Kendall walks the runway for the Balmain Spring/Summer 2015 show.
Different faces of beauty – Rousteing is also known for casting diverse models for his catwalk shows and advertising campaigns, and he is pictured here with supermodel Joan Smalls, a regular fixture on the Balmain runway.
Pop muse – However, the status of Olivier Rousteing's muse goes to singer Rihanna. He says his latest collection was inspired by her.
Wonder woman – Rihanna starred in Balmain's Spring 2014 ad campaign.
Great expectations – The designer says that he primarily tries to live up to his own, high standards: "If you like your show, people are also going to love it," he says.
Haute lux – A model wears a Rousteing creation on the catwalk as part of the 2015 Spring/Summer ready-to-wear collection show.