'Che,' Chavez perfume plan incenses Cuban leaders

'Che' Guevara's visage is popular with many worldwide. Here, he appears during a May Day protest in Medellin, Colombia.

Story highlights

  • Company wanted to roll out Che, Chavez fragrances
  • Leaders call this a 'grave error'
  • Families had not approved the use of their names
The revolution, apparently, will not have its own perfume line.
Fragrances dedicated to leftist guerrilla fighter Ernesto "Che" Guevara and deceased Venezuelan President Hugo Chavez, have been canceled for disrespecting "sacred symbols," according to a government statement published Saturday in the Cuban Communist Party daily Granma.
A day after the revolutionary-themed fragrances -- called "Ernesto" and "Hugo" -- were announced, the island's top leadership criticized a Cuban-state company for trying to cash in on the men's images.
"Appropriate disciplinary actions will be taken for this grave error, " read the statement from the executive committee of the Cuban government Council of Ministers. "Initiatives of this type will never be accepted by the people or the revolutionary government."
After fighting along side Fidel Castro in the Cuban revolution, Guevara, a native of Argentina, was killed in 1967 will trying to foment another leftist uprising in Bolivia.
Cuban government officials have previously criticized international companies' efforts to capitalize on Guevara's famous visage, which has been used to market everything from rock bands to luxury automobiles.
Chavez was a key ally to the Cuban government, supplying the island with millions of barrels of oil and adopting a brand of socialism similar to the Cuban revolution's in his native Venezuela. He died in 2013 from cancer.
According to the Cuban government statement, neither of the men's families approved the use of their names for the perfumes.