Skip to main content

It's official! Apple sets event for Sept. 9

Doug Gross, CNN
  • Apple sets Sept. 9 as date for an event
  • Company could unveil the iPhone 6 and a smartwatch
  • iPhones reportedly will have bigger display screens
  • Invitation teases: "Wish we could say more"

(CNN) -- Apple has set Sept. 9 as the date for a big announcement.

What will the company unveil?

"Wish we could say more," reads an invitation sent to media members on Thursday.

Multiple reports over the past few months have suggested that Apple plans to roll out two versions of an iPhone 6 this year, with screens that are 4.7 inches and 5.5 inches, when measured diagonally.

Is bigger really better for Apple?

Apple\'s invitation to a Sept. 9 iPhone event teases more -- possibly a long-awaited smartwatch.
Apple's invitation to a Sept. 9 iPhone event teases more -- possibly a long-awaited smartwatch.

That would be a massive leap from the iPhone 5S and 5C's 4-inch screens and an apparent move to battle competitors like Samsung and HTC who have been making bigger phones for years.

But the "say more" tease prompted immediate speculation that new phones might not be all that's on the agenda. The safest bet is that a long-anticipated "iWatch" smartwatch will be introduced as well.

Do you want to wear your phone?
See Apple's new spaceship campus

Apple was granted a patent for a smartwatch in July and reports have suggested now is the time for its debut. The device, which will compete with existing offerings from Samsung and other top competitors, is expected to have a heavy focus on health and fitness apps.

The Apple event will be at the Flint Center for the Performing Arts, a 2,400-seat venue in the company's hometown of Cupertino, California.

Apple has traditionally rolled out new iPhones in the fall, in advance of the winter holiday season.

Part of complete coverage on
updated 12:44 PM EDT, Sat September 20, 2014
Here's a look at what you need to know about Apple, Inc.
updated 11:17 AM EDT, Wed September 10, 2014
After the unveiling of two new iPhones and a heavily anticipated smartwatch, Apple gave guests some supervised hands-on time with the gadgets.
updated 11:37 AM EDT, Tue September 9, 2014
Here are 5 things you probably didn't know about Apple - the world's biggest company.
Security measures on mobile wallets may make them a safer option than plastic credit cards.
updated 4:28 PM EST, Mon January 27, 2014
As the Macintosh computer reaches its 30th anniversary, look back at some of the advancements Apple has made since then.
updated 6:55 PM EDT, Fri September 5, 2014
Steve Jobs' vision for making "the best office building in the world" is coming to life in Cupertino, California.
updated 1:03 PM EDT, Wed September 17, 2014
IOS 8 isn't the radical upgrade that iOS 7 was, but it has a handful of new features that you're bound to enjoy. Here's a look at a few of our favorites.
updated 11:18 AM EDT, Mon September 8, 2014
After ceding the smartphone and tablet size war to competitors like Samsung for the past few years, it appears Apple has finally decided that bigger is better.
updated 10:53 AM EDT, Wed August 6, 2014
Apple might be readying its largest iPhones ever. It could mean one unequivocally crappy thing for all of us: The extinction of great, casual one-handed games.
updated 9:56 AM EDT, Wed August 6, 2014
Apple and Samsung have agreed to end their international patent disputes around the world except in the U.S.
updated 2:04 PM EDT, Mon June 23, 2014
Here's one way to make your iPhone hacker-proof: Ask hackers for advice.
updated 4:27 PM EDT, Mon June 2, 2014
Apple announces a new "homekit" for smart home devices, iOS 8 and more at WWDC14. CNN's Dan Simon reports.
updated 12:45 PM EST, Wed March 5, 2014
People wait in long lines to get their hands on new Apple devices. But they drag their feet when it comes to purchasing another piece of technology that could greatly improve their lives: hearing aids.
updated 4:59 AM EDT, Thu May 29, 2014
Why did Apple purchaes Beats from hip-hop artist Dr. Dre? CNN's Samuel Burke reports.