Skip to main content

It's official! Apple sets event for Sept. 9

Doug Gross, CNN
  • Apple sets Sept. 9 as date for an event
  • Company could unveil the iPhone 6 and a smartwatch
  • iPhones reportedly will have bigger display screens
  • Invitation teases: "Wish we could say more"

(CNN) -- Apple has set Sept. 9 as the date for a big announcement.

What will the company unveil?

"Wish we could say more," reads an invitation sent to media members on Thursday.

Multiple reports over the past few months have suggested that Apple plans to roll out two versions of an iPhone 6 this year, with screens that are 4.7 inches and 5.5 inches, when measured diagonally.

Is bigger really better for Apple?

Apple\'s invitation to a Sept. 9 iPhone event teases more -- possibly a long-awaited smartwatch.
Apple's invitation to a Sept. 9 iPhone event teases more -- possibly a long-awaited smartwatch.

That would be a massive leap from the iPhone 5S and 5C's 4-inch screens and an apparent move to battle competitors like Samsung and HTC who have been making bigger phones for years.

But the "say more" tease prompted immediate speculation that new phones might not be all that's on the agenda. The safest bet is that a long-anticipated "iWatch" smartwatch will be introduced as well.

Do you want to wear your phone?
See Apple's new spaceship campus

Apple was granted a patent for a smartwatch in July and reports have suggested now is the time for its debut. The device, which will compete with existing offerings from Samsung and other top competitors, is expected to have a heavy focus on health and fitness apps.

The Apple event will be at the Flint Center for the Performing Arts, a 2,400-seat venue in the company's hometown of Cupertino, California.

Apple has traditionally rolled out new iPhones in the fall, in advance of the winter holiday season.

Part of complete coverage on
updated 12:25 PM EST, Wed December 17, 2014
Here's a look at what you need to know about Apple, Inc.
updated 10:53 AM EDT, Wed August 6, 2014
Apple might be readying its largest iPhones ever. It could mean one unequivocally crappy thing for all of us: The extinction of great, casual one-handed games.
updated 2:04 PM EDT, Mon June 23, 2014
Here's one way to make your iPhone hacker-proof: Ask hackers for advice.
updated 4:44 PM EDT, Fri June 20, 2014
Rumored for years, the long-awaited smartwatch from Apple may finally become reality.
updated 7:07 PM EDT, Mon June 2, 2014
Here's a look at the latest version of Apple's operating system, iOS 8.
updated 12:45 PM EST, Wed March 5, 2014
People wait in long lines to get their hands on new Apple devices. But they drag their feet when it comes to purchasing another piece of technology that could greatly improve their lives: hearing aids.
updated 11:20 AM EDT, Mon September 8, 2014
Check out Apple's proposed new headquarters — a 2.8-million-square-foot spaceship parked in a verdant man-made forest.