Skip to main content

Paris hotels experiment with 'honesty rates': What would you pay for a stay?

By Barry Neild, CNN
updated 8:33 AM EDT, Thu July 24, 2014
The three-star <a href='http://www.plaza-opera-paris.com/' target='_blank'>Hotel Plaza Opera</a> in Paris is one of five hotels that have signed up to a new pay-what-you-want concept during the peak summer season. The three-star Hotel Plaza Opera in Paris is one of five hotels that have signed up to a new pay-what-you-want concept during the peak summer season.
HIDE CAPTION
How much would you pay for these rooms?
Hotel Plaza Opera
Hotel Tour d'Auvergne
What would you pay?
Villa Boheme
Friendly to tourists?
<<
<
1
2
3
4
5
6
>
>>
STORY HIGHLIGHTS
  • Five hotels in Paris have signed up to the pay-what-you-want scheme during peak summer months
  • Hotelier Aldric Duval says the plan is to create a "trust contract" between client and hotel
  • He says guests could pay one euro for a hotel room but believes most will "play true"

(CNN) -- When your city has an unenviable reputation for insulting tourists and fleecing them for every cent, inviting hotel guests to pay what they want could be a risky move.

That's the experiment being tested by several hotels in the French capital during the height of the summer season.

"It's something like a trust contract between the client and the hotel," says Aldric Duval, who came up with the "Payez ce que vous voulez" (Pay what you want) concept as a gimmick to promote Tour d'Auvergne, his three-star hotel in the city's Opera district.

Duval has recruited four other city center hotels, variously rated with three and four stars, to the scheme which runs from July 21 to August 10.

He tells CNN he struck on the idea after successfully running an honesty bar that left it up to guests to declare their booze consumption at check-out. In the City of Light, it seems hotel guests are not generally light fingered.

Allowing them to choose their own room rates -- instead of paying typical charges of about $250 -- will not only bring in the punters, but will also give the hotel valuable feed back, he adds.

"We put guests at the heart of the system and we transform them into a mystery customer. They will look at the hotel with a new eye and if they play true in this game, it can work."

If guests decide their stay is barely worth a dollar -- or euro, this being Paris -- then it could it could also wind up being an embarrassing financial disaster.

Duval doesn't think so.

MORE: And the most expensive tourist city is...

The pay what you want scheme\'s logo
The pay what you want scheme's logo

Friendlier to tourists

"If the client wants to pay one euro, there's nothing I can do, but people will know that this approach is not a good deal, we'll explain it's not fair if they pay one euro."

"We could have run a promotion offering free rooms to the first 15 people to answer a question on our Website, but we've decided to do this instead."

Duval says the scheme has attracted interest from other hotels in Paris and elsewhere in France, with several in Cannes and Nice planning similar deals for the winter low season.

The pay-what-you-want scheme follows recent comments by France's foreign minister, Laurent Fabius, that the country needs to be friendlier and more accommodating to visitors if it want to protect an annual tourism income of $16 billion.

Duval said his scheme wasn't a response to this and complained that the government should be doing more to help hoteliers during tough economic times.

"To be friendly to the tourists Laurent Fabius must cut the hotel taxes and charges, then Paris will be better and more attractive and not so expensive."

It's unlikely, however, that Fabius will let them set their own tax rates.

What would you pay if you could choose your room rate? Let us know in the comments.

MORE: France admits it needs to be friendlier to tourists

ADVERTISEMENT
Part of complete coverage on
updated 2:08 PM EDT, Mon October 20, 2014
The guidebook asked staff, contributors and authors for well-known and lesser-known recommendations.
updated 12:07 PM EDT, Mon October 20, 2014
An airport in Asia has stolen the crown from Manila's Ninoy Aquino, voted 'world's worst' three years in a row.
updated 12:20 PM EDT, Tue October 21, 2014
It's time for a beef break, veal vacation, hog holiday or sinew sabbatical in a T-bone a-fide U.S. meatopolis.
updated 9:19 AM EDT, Mon October 20, 2014
With so many awesome new attractions on the way, the next few years are going to be a roller coaster ride.
updated 9:07 PM EDT, Thu October 16, 2014
Scientists are busy surveying Southeast Asia's Coral Triangle, home to 75 percent of all known coral species.
updated 9:50 AM EDT, Thu October 16, 2014
Bounce Below in Wales
Bounce Below transforms an abandoned slate mine into a surreal, springy world of fear and fun,
updated 7:16 PM EDT, Tue October 14, 2014
With chopsticks or fingers? Wasabi or no? A double Michelin-starred Tokyo chef sets the record straight and shows us the sushi way.
updated 6:24 PM EDT, Mon October 13, 2014
Markthal Rotterdam foodhall in the Netherlands.
It may look like a gateway across time and space crafted with alien technology, but in reality it's a fruit and vegetable market.
updated 5:25 AM EDT, Mon October 13, 2014
Based on the votes of over 330 industry experts, the 2014 winners include bars from 27 cities in 14 countries.
updated 6:31 PM EDT, Sun October 12, 2014
Careening down an active volcano at 95 kph on a thin board? It happens only at Cerro Negro in Nicaragua.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT