Lawsuit: 'Duck Dynasty' stole 'My Favorite Color is Camo' idea

Story highlights

  • Company claims it registered the "My Favorite Color is Camo" trademark in 2011
  • "Duck Dynasty" reality series began airing on A&E in 2012
  • The Florida company demands A&E stop selling the camo shirts, pay damages
  • A&E declines to comment on the federal lawsuit

When Uncle Si Robertson declared on "Duck Dynasty" that "My favorite color is camo" it spurred a line of clothing sold to the A&E show's fans, according to a federal lawsuit filed Tuesday.

But the cable channel's sales of T-shirts, hoodies and other apparel bearing that quote violate a trademark owned by Hajn, a Florida company that was already marketing "My Favorite Color is Camo" merchandise, the civil complaint said.

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The company claims it registered the trademark and put it on shirts, pants, hoodies, hats, magnets, stickers and bumper stickers in 2011, a year before the "Duck Dynasty" reality series began airing on A&E.

"A&E's conduct constitutes clear acts of unfair competition that risks considerable consumer confusion in that customers purchasing apparel from A&E believe that these goods are affiliated, sponsored, endorsed or related to Hajn," the suit said. "Alternatively, A&E's conduct constitutes reverse palming off, in that consumers believe that Hajn is selling Duck Dynasty related apparel."

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Hajn lawyers sent a cease-and-desist letter to A&E in early June, but the network is still marketing the men's, women's and children's clothing with the trademarked slogan, the lawsuit said.

A&E sells the apparel through merchandising deals with retail outlets such as Sears, Wal-Mart, Kohl's, Sports Authority and Target, as well as online, the complaint said.

"A&E generated $400 million in revenues from sales of Duck Dynasty branded merchandise at Wal-Mart in 2013 alone," the suit said.

The lawsuit demands that A&E stop selling "My Favorite Color is Camo" apparel and pay damages to Hajn.

Lawyers for A&E have not filed a response in court.

"We don't comment on pending litigation," A&E publicist Dan Silberman told CNN Wednesday.

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