Skip to main content
Part of complete coverage on

Photo secrets of Marrakech: How to shoot the Red City

By Ali Berrada, for CNN
updated 10:40 AM EDT, Wed July 16, 2014
Filled with color, light and interesting people, Morocco's "Red City" of Marrakech is a photographer's dream. Shooting it can sometimes pose problems though -- many locals are reluctant to have their photo taken. Filled with color, light and interesting people, Morocco's "Red City" of Marrakech is a photographer's dream. Shooting it can sometimes pose problems though -- many locals are reluctant to have their photo taken.
Marrakech through the lens
If in doubt ... ask
Chasing the light
Photographing Jemaa el-Fna
Travel light
Framing the moment
World class museum
View from above
  • With strong sunlight and plenty of color, Marrakech is a photographer's dream
  • In 2016, the city will be home to the world's largest photography exhibition
  • It's recommended to work with a smaller, less obvious camera to avoid spooking local subjects

Editor's note: This piece, and several others on Marrakech, complement the CNNGo TV series. This month's show features a lesson in haggling in the medina old town and samples delicious local pancakes. It meets a homegrown rap artist and showcases the ancient city's contemporary culture before embarking on a hot air balloon ride over the beautiful nearby countryside:

(CNN) -- Once a haven for painters seduced by its rich colors, Marrakech is back on track to become a world-leading destination for photographers thanks to the arrival of a major new museum.

Despite the reluctance of many in the city to have their image captured on film, the city already enjoys a strong relationship with the camera.

It's the only place in Morocco that can boast an art venue -- Galerie 127 -- that exclusively exhibits photographs.

Recently it hosted an opening, at the Gallery David Bloch, by prestigious photographer Steve McCurry.

Major photography museum on the way

The city's photography scene is likely to explode over the next few years as it prepares for the 2016 arrival of the Marrakech Museum for Photography and Visual Arts.

When it opens, the MMP+, as it's known, is expected to be the largest space for photography and digital visual media in the world.

The imposing building will exhibit images from the 19th century alongside contemporary artists from around the world.

The ambition of the museum is to become a cultural attraction for the millions of visitors that come every year to the Red City.

MMP+'s cultural manager Mostafa Aghrib says the city is the perfect place to locate a major photography museum because it's retained its authenticity at the same time as becoming an economic and cultural player.

"Marrakech inspires photographers, it is abuzz with Moroccan and worldwide creativity, and for all these reasons we thought is was useful to open it in this city," he told CNN.

The museum already has a temporary home inside the ancient walls of Marrakech's el Badi Palace and has hosted exhibitions including one by five photographers from the Magnum agency: Mikhael Subotzky, Jim Goldberg, Susan Meiselas, Abbas and Mark Power.

MORE: What to do in Marrakech: 10 amazing attractions

Tricky subjects

Sunsets and silhouettes.
Sunsets and silhouettes.

Ironically for a city set to become an international photography hub -- and which looks so good on film -- taking photographs in Marrakech isn't always easy.

Many Moroccans, here more so than further south, don't like to be photographed and they won't hesitate to make it known.

It's not impossible to capture beautiful moments.

Here are some tips on avoiding embarrassment:

Small is best

The bigger the equipment is, the more noticeable the photographer.

Walking through narrow streets of the old medina with a bulky professional camera, a tripod and a bag full of lenses is the easiest way to spook potential subjects.

Modern compact cameras are lighter, more discreet and can often do a better job with street photography.

A stolen moment in Marrakech.
A stolen moment in Marrakech.

Being bold gets results

In Marrakech, I sometimes ask people for permission to take their photo, explaining that it's more an artistic approach than a journalistic one.

Then I just wait for this perfect moment when they forget I'm there and get the photograph I want without disturbing anyone.

MORE: CNNGo in Marrakech: Souks and Moroccan pancakes

So does staying hidden

The complete opposite of the previous tip, but sometimes stolen moments are the most natural and the best.

It's not always possible to avoid being spotted by the people being photographed, but a polite attitude and a smile can work wonders.

Follow the light

In addition to Marrakech's countless attractions, weather is one of the main reasons tourists visit the Red City -- and it's definitely a plus for photographers.

There are clear skies almost daily, meaning that when the sun is at its zenith, walks through the alleys of the old medina will be beautifully lit.

Not to mention the sunsets.

The best spots

Whether the subject is a person a group or beautiful landscape, location is everything.

It's easy to get close to people in the main square, Jemaa el Fna, but photographers shouldn't be surprised if they get asked for money in exchange of their masterpiece -- this mostly applies to snake charmers and monkey trainers.

The rooftops of cafes and restaurants surrounding this square offer commanding views of the marketplace and glorious sunsets.

Marrakech\'s MMP+ museum.
Marrakech's MMP+ museum.

Here are some of my favorite places:

MORE: Snake charmers and storytellers: Marrakech's magical medieval heart

Le Grand Balcon Cafe (northwest corner of the square): The service isn't five star, but the view over both sides of the square propels it to the top of the list.

Pearl Hotel (Angle Avenue, Echouhada et Rue du Temple, Hivernage, Marrakech; +212 0 524 42 42 42) has a rooftop terrace with a panoramic view over the city and the Atlas Mountains.

Palmeraie Circuit: This riverside road to the north of the city is another good place for sunsets, this time with silhouetted palm trees in the foreground.

The old medina: Best appreciated without a map since getting lost in the labyrinthine backstreets of Marrakech is the best way to escape tourist traps.

Place of the Seven Saints (Avenue 11 Janvier, Marrakech): Still largely unknown by tourists, these seven towers, each topped by a tree, were built in 2005 in honor of Marrakech's seven patron saints.

And finally ...

One note of caution: taking photographs of government buildings is forbidden and can result in arrest.

Ali Berrada is a Moroccan photographer, writer and director.

Part of complete coverage on
updated 5:47 PM EST, Fri November 21, 2014
Are you the butcher or the cattle? Tainted meat-obsessed fans are following the tracks of their favorite "Walking Dead" survivors.
updated 2:28 PM EST, Fri November 21, 2014
If you've traveled through Atlanta, the airport and traffic have probably made impressions. But stick around and the city will share its secrets with you.
updated 9:41 AM EST, Mon November 17, 2014
The Georgia garden of beloved folk artist Howard Finster -- he did album art for R.E.M. and Talking Heads -- is undergoing a restoration.
updated 9:25 PM EST, Wed November 26, 2014
Master sushi chef shares secrets, from shopping at a Japanese fish market to making sushi.
updated 11:33 PM EDT, Tue October 21, 2014
Kobe beef has the bigger name, but Wagyu beef can be as flavorful and important in a Japanese restaurant.
updated 2:25 AM EDT, Wed October 8, 2014
The "Ramen Guy" untangles the complex flavors of Japan's diverse dish.
updated 3:08 AM EDT, Wed September 10, 2014
For travelers looking to savor the flavors of real Balinese cuisine, these are the meals to kick things off with.
updated 7:33 AM EDT, Tue September 23, 2014
Had enough of Kuta? Life ambles along at a more sedate pace at these under-the-radar destinations.
updated 2:32 AM EDT, Wed August 13, 2014
In a world where the niche-hip is elevated to cultural elite on a weekly basis, it was probably inevitable: the humble taco truck has gone Hollywood.
updated 1:33 PM EDT, Fri October 31, 2014
At these favorite LA bars, the drinks come with a chaser of kitsch.