Skip to main content

Soccer is now part of the New America

By Ed Foster-Simeon
updated 10:04 AM EDT, Tue July 1, 2014
Christian Raja reacts while he and other people in New York watch the World Cup match between the United States and Belgium on Tuesday, July 1. Belgium won 2-1 to knock the United States out of the soccer tournament in Brazil. Christian Raja reacts while he and other people in New York watch the World Cup match between the United States and Belgium on Tuesday, July 1. Belgium won 2-1 to knock the United States out of the soccer tournament in Brazil.
HIDE CAPTION
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
USA: All eyes on Brazil
<<
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
>
>>
STORY HIGHLIGHTS
  • Ed Foster-Simeon says the World Cup has shown soccer in America is not just a passing fad
  • America has become younger and more diverse, and loves soccer more than previous generation
  • Growth is spurred from regions like Latin America, Africa, Europe, where soccer is the primary sport

Editor's note: Ed Foster-Simeon is President/CEO at U.S. Soccer Foundation and is a former Deputy Managing Editor at USA TODAY. The opinions expressed in this commentary are solely those of the author.

(CNN) -- Well, so much for the idea that Americans don't care about soccer.

The U.S. National team made it out of the so-called "group of death" Thursday to advance to the knockout round of competition at the FIFA World Cup in Brazil.

Regardless of how much further the Stars and Stripes advance in the biggest sporting event on the planet, they already have revealed something that even casual observers can see.

Soccer is now woven inextricably into the fabric of American life.

Ed Foster-Simeon
Ed Foster-Simeon

Television viewership numbers continue to set new highs with each U.S. game The proverbial office water cooler has been abuzz with chatter about the U.S. team's dramatic 2-1 win over Ghana and its heartbreaking, last second 2-2 tie with Portugal. "Where are you watching the game" has become the question of the day. Thousands filled the streets for viewing parties in Chicago, Pittsburgh, Kansas City, Seattle and Washington -- in the middle of the workday.

Soccer used to be their game -- the Europeans, the South Americans, the Africans. Today it is our game too, bringing the nation together in a passionate embrace of its athleticism, its skill and, yes, its excitement.

But it hasn't always been this way. Even after the U.S. hosted the World Cup for the first time in 1994 -- setting attendance records that still stand today -- many still dismissed soccer as somehow not quite American.

Some, like political commentator Ann Coulter, still do. She wrote Thursday in the Clarion Ledger: "I promise you: No American whose great-grandfather was born here is watching soccer," she said in an op-ed. "One can only hope that, in addition to learning English, these new Americans will drop their soccer fetish with time."

A few million Americans disagree. Slowly, but surely though, soccer has grown on us as a nation.

U.S. goalie: We lost, but we played well
What are the odds Team USA will advance?
How did the U.S. advance after losing?

Why? A changing America has become younger and more diverse, and those two demographics simply love soccer more than their parents.

Increased immigration from regions where you learn how to kick a soccer ball as soon as you learn how to walk -- Latin America, Africa, Europe -- and particularly, our growing Hispanic population, is only deepening the nation's relationship with soccer.

In the U.S., the Latino population has soared to 17%, according to the U.S. Census. And that number is only growing. And by most estimates, the U.S. will be more non-white than white somewhere around 2043, with most of that growth coming from countries where soccer is the dominant sport.

And members of the Millennial generation -- those born between 1980 and the early 2000s -- have been big drivers of the growth in soccer in the U.S. Between 1990 and today, the number of players registered in organized youth soccer programs doubled to 4 million, according to the U.S. Soccer Federation, the governing body for the game in the United States. While most Baby Boomers cut their sporting teeth on football, basketball and baseball, today's young adults are arguably the first generation to grow up with soccer as a major sport in their lives from their earliest childhood memories. It's a widely shared experience among today's young adults.

Today, soccer is the second favorite sport for those 12 to 24 years old. It's the third largest participation sport in the country. Soccer is the team sport with the highest growth rate over the past decade. That 41% of players are women only broadens its appeal.

U.S teams performing increasingly well on the international stage hasn't hurt either. The U.S. Men's National team has qualified for seven consecutive World Cups. Our Women's National team is ranked No. 1 in the world.

While interest naturally peaks among aficionados and novices alike during a mega event like the World Cup, and subsides afterward, this is not a passing fad.

Total attendance at soccer matches in the U.S. in 2013 exceeded 10 million, according to attendance figures compiled by U.S. Soccer. Our country has become the largest market in the world for international matches, according to the U.S. Soccer Federation, the governing body for the game in the United States.

At the professional level, Major League Soccer has expanded to 22 markets and there is more soccer on television in the U.S. than any other country in the world. Some 2,928 matches from around the world were shown live in 2012. TV ratings for the World Cup have already topped the NBA Finals and the World Series in America -- Sunday's game against Portugal brought in more than 25 million viewers and was the most-watch soccer match in U.S. history. It is a niche no more.

But we need to make it even more accessible. For example, the standard pay-to-play model -- where participation in local leagues can cost parents as much as $1,800 per child, not including travel -- has been a barrier to access for children and families in low-income communities. The U.S. Soccer Foundation is working to provide thousands of children and families in under-resourced communities with easy and affordable access to quality soccer programming and safe places to play.

Not too many years ago, the standard joke was that soccer was the game of the future -- and always would be. Well, it seems the future is finally here and it's here to stay.

Read CNNOpinion's new Flipboard magazine

Follow us on Twitter @CNNOpinion.

Join us on Facebook.com/CNNOpinion.

ADVERTISEMENT
Part of complete coverage on
updated 5:22 AM EST, Fri December 19, 2014
President Obama has been flexing his executive muscles lately despite Democrat's losses, writes Gloria Borger
updated 2:51 PM EST, Thu December 18, 2014
Jeff Yang says the film industry's surrender will have lasting implications.
updated 4:13 PM EST, Thu December 18, 2014
Newt Gingrich: No one should underestimate the historic importance of the collapse of American defenses in the Sony Pictures attack.
updated 7:55 AM EST, Wed December 10, 2014
Dean Obeidallah asks how the genuine Stephen Colbert will do, compared to "Stephen Colbert"
updated 12:34 PM EST, Thu December 18, 2014
Some GOP politicians want drug tests for welfare recipients; Eric Liu says bailed-out execs should get equal treatment
updated 8:42 AM EST, Thu December 18, 2014
Louis Perez: Obama introduced a long-absent element of lucidity into U.S. policy on Cuba.
updated 12:40 PM EST, Tue December 16, 2014
The slaughter of more than 130 children by the Pakistani Taliban may prove as pivotal to Pakistan's security policy as the 9/11 attacks were for the U.S., says Peter Bergen.
updated 11:00 AM EST, Wed December 17, 2014
The Internet is an online extension of our own neighborhoods. It's time for us to take their protection just as seriously, says Arun Vishwanath.
updated 4:54 PM EST, Tue December 16, 2014
Gayle Lemmon says we must speak out for the right of children to education -- and peace
updated 5:23 AM EST, Wed December 17, 2014
Russia's economic woes just seem to be getting worse. How will President Vladimir Putin respond? Frida Ghitis gives her take.
updated 1:39 AM EST, Wed December 17, 2014
Australia has generally seen itself as detached from the threat of terrorism. The hostage incident this week may change that, writes Max Barry.
updated 3:20 PM EST, Fri December 12, 2014
Thomas Maier says the trove of letters the Kennedy family has tried to guard from public view gives insight into the Kennedy legacy and the history of era.
updated 9:56 AM EST, Mon December 15, 2014
Will Congress reform the CIA? It's probably best not to expect much from Washington. This is not the 1970s, and the chances for substantive reform are not good.
updated 4:01 PM EST, Mon December 15, 2014
From superstorms to droughts, not a week goes by without a major disruption somewhere in the U.S. But with the right planning, natural disasters don't have to be devastating.
updated 9:53 AM EST, Mon December 15, 2014
Would you rather be sexy or smart? Carol Costello says she hates this dumb question.
updated 5:53 PM EST, Sun December 14, 2014
A story about Pope Francis allegedly saying animals can go to heaven went viral late last week. The problem is that it wasn't true. Heidi Schlumpf looks at the discussion.
updated 10:50 AM EST, Sun December 14, 2014
Democratic leaders should wake up to the reality that the party's path to electoral power runs through the streets, where part of the party's base has been marching for months, says Errol Louis
updated 4:23 PM EST, Sat December 13, 2014
David Gergen: John Brennan deserves a national salute for his efforts to put the report about the CIA in perspective
updated 9:26 AM EST, Fri December 12, 2014
Anwar Sanders says that in some ways, cops and protesters are on the same side
updated 9:39 AM EST, Thu December 11, 2014
A view by Samir Naji, a Yemeni who was accused of serving in Osama bin Laden's security detail and imprisoned for nearly 13 years without charge in Guantanamo Bay
updated 12:38 PM EST, Sun December 14, 2014
S.E. Cupp asks: How much reality do you really want in your escapist TV fare?
updated 1:28 PM EST, Thu December 11, 2014
Rip Rapson says the city's 'Grand Bargain' saved pensions and a world class art collection by pulling varied stakeholders together, setting civic priorities and thinking outside the box
updated 6:10 PM EST, Sat December 13, 2014
Glenn Schwartz says the airing of the company's embarrassing emails might wake us up to the usefulness of talking in-person instead of electronically
updated 5:33 PM EST, Fri December 12, 2014
The computer glitch that disrupted air traffic over the U.K. on Friday was a nuisance, but not dangerous, says Les Abend
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT