Skip to main content

Million-dollar booze vacation launched

By Kevin Pilley, for CNN
updated 5:51 PM EDT, Tue May 13, 2014
UK-based travel company <a href='http://www.holidaysplease.co.uk/' target='_blank'>Holidaysplease</a> is offering a world drinking tour in which you can demonstrate the art of conspicuous consumption. The money-no-object trip takes in the world's top hotels, swankiest restaurants and most ludicrously expensive niche beverages. UK-based travel company Holidaysplease is offering a world drinking tour in which you can demonstrate the art of conspicuous consumption. The money-no-object trip takes in the world's top hotels, swankiest restaurants and most ludicrously expensive niche beverages.
HIDE CAPTION
Ultimate bar tab
Corinthia Hotel (London)
Sofitel Lyon (France)
Hotel Hermitage Monte-Carlo (Monaco)
Armand de Brignac Dynastie Champagne
Legacy cocktail
Jumeirah Beach Hotel (Dubai)
Raffles Singapore
$20,000 diamond-studded martini
Aria Resort and Casino (Las Vegas)
Ono Cocktail (Las Vegas)
The Winston (Melbourne)
Really old Cognac
Goody bag
<<
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
>
>>
STORY HIGHLIGHTS
  • A drinking holiday costing more than $1 million has been launched by a UK travel agency
  • Trip covers 40 days, 10 locations and some of the world's priciest drinks
  • Drinks include $20,000 Salvatore 'Legacy' Cocktail and Armand de Brignac 'Dynastie' champagne collection, valued at $557,000

(CNN) -- Have you got $1.27 million, 40 days and a liver to spare?

Would you say you have expensive tastes?

Do you prefer a very large diamond in your martini rather than an olive?

Then you might like to go on the "Ultimate Drink Connoisseurs' Holiday."

UK-based travel company Holidaysplease is offering a luxury world drinking tour in which you can learn and demonstrate the art of conspicuous consumption.

Starting and ending in London -- although pickups are possible elsewhere -- the ultimate hedonistic, money-no-object vacation takes in the world's best hotels, swankiest restaurants and most exclusive bars in 10 upmarket destinations.

En route, drinkers take in the universe's most ludicrously expensive niche beverages.

MORE: Mile low club: Company turns submarine into private love hotel

Half a mil for champagne

The $565,000 \
The $565,000 "in-house Armand de Brignac Dynastie" champagne collection.

In Monaco, members of the bottomless budget brigade will mingle with other surreally high net individuals at the high end Hotel Hermitage Monte-Carlo and party at Flavio Briatore's Billionaire Sunset Lounge in the hotel Fairmont Monte Carlo, quaffing selections from the $565,000 "in-house Armand de Brignac Dynastie" champagne collection.

It all comes complete with fawning waiters and diamond-filled ice buckets.

"We spend the first three nights in London in the five-star Corinthia Hotel and hang out in the Playboy Club, Park Lane, Mayfair," says Byron Warmington of Holidaysplease.

Hef once said: "Life needs to be lived with a sense of style."

As a taste of things to come, surrounded by grinning Bunnies, guests will sample the glam high life and swallow what's reported to be the second most expensive drink in the history of mixology.

The Legacy cocktail includes 1788 Clos de Griffier Vieux Cognac, which comes in at $21,000 for a 40 ml shot.

It also includes ancient Kummel liqueur, vintage orange Curacao and four dashes of circa 1900 Angostura bitters.

The glass it comes in isn't an antique.

MORE: 10 of Europe's most expensive restaurants

Slum it with $5,000 wine in Germany

The next day, at Covent Garden's Belgo Bierodrome, guests get to sample one of the world's all-time dearest beers -- Vieille Bon Secours, brewed by Caulier in Belgium's Wallonia region.

Members don\'t just drink well --they sleep well on this trip, too.
Members don't just drink well --they sleep well on this trip, too.

Then, to please those into rare Rieslings, it's off to Frankfurt for a bottle of Egon Muller (only $5,000) and a personalized "executive" Mosel factory tour.

France is the next stop with an extended tasting at Cognac's Grey Goose distillery.

In Lyon, there's R&R with a $24,000 bottle of Henri Jayer Richebourg Grand Cru '78.

A complimentary VIP tour of the Cote de Nuits is thrown in.

The whole ludicrously self-indulgent trip is all-inclusive.

Aspirin is complimentary. And limitless.

Holidaysplease also offers a six-month, 12-country gourmet odyssey with tables booked at all 107 of the world's Michelin three-star restaurants.

People you could be drinking with

A couple from Phoenix, Arizona, have reportedly already booked the drinking tour, as have two British drinkers with deep pockets and credit to burn.

After Bordeaux, there's a renal rest stop in Dubai (staying at the Jumeirah Beach Hotel), then it's onto Singapore and The Long Bar at Raffles Singapore for a bargain-priced but relatively downmarket fifty-buck Gin Sling.

At Melbourne's The Crown Entertainment Complex guests will be handed a Winston, which mostly comprises a 19th-century Cognac coming in at $170,000 a bottle.

With a dash of Grand Marnier, a soupçon of Chartreuse, a hefty dose of Cognac and a dash of those much sought after select Caribbean Angostura Bitters, one was sold in February 2013 for nearly $13,000, earning it a Guinness World Record for the costliest cocktail in the world.

"The Winston was the culmination of multiple parties," says Joel Heffernan, executive mixologist at Crown Melbourne's Club 23 bar and creator of the cocktail.

"The Folle Branche grape variety used to make the vintage cognac doesn't exist anymore. I wanted to pay homage to that grape.

"It's named after Churchill as he and Eisenhower allegedly drank 1858 Croizet Cuvee Leonie while planning the D-Day invasion.

"It's the Cognac that makes the drink special."

The drink makes a signature Churchill Downs Kentucky Derby Mint julep look like a can of Mountain Dew.

It's served with garnishes that include chocolate nutmeg dust, poppy seed essence, rose essence and a little coconut.

And it takes two days to make.

MORE: Inside the world's most expensive hotel rooms

Vegas venture

No over-the-top, absurdly decadent vacation is complete without a stay in Las Vegas where drinkers will be served an iconic Ono Champagne cocktail-for-two at the Aria Resort and Casino Las Vegas.

It's made with Charles Heidsieck Champagne Charlie 1981 and super-rare Louis XIII de Remy Martin Black Pearl Cognac, Sence Rose Nectar, freshly squeezed orange juice and apricot puree.

It's sometimes served in a gold-rimmed Baccarat Champagne flute.

In some places, anyone who orders one also gets a rather nice gold necklace and Mont Blanc cuff links.

\
"I ordered a carat in my martini. Not a carrot."

There's more wining and dining at astronomical prices before a visit to New York's Algonquin Hotel Times Square, Autograph Collection, and a thirst-quenching $20,000 diamond-filled martini, served by the man with the steadiest hands in the city, food and beverage director Alex Aubry.

"Awaiting you when you arrive back in London will be the ultimate goody bag," says Warmington.

"Three of the most collectable bottles on the planet -- $13,500 Legacy by Angostura rum, $170,000 64-year-old limited edition Dalmore Trinitas whisky and Penfolds Ampoule red wine, of which only 12 bottles were made."

If you could buy that bottle in a liquor store it would set you back an estimated $18,500.

"Many people quote once-in-a-lifetime holidays but we think this genuinely is," says Warmington. "It's all about the fun of lavish parties, the culture of the wine tours and the extravagance of sipping a cocktail that literally costs hundreds of dollars per sip.

"This holiday is unique. And will provide the ultimate dinner party story."

Unless your guests one-up you and bring along a $6.2 million bottle of Isabella's Islay single malt in an English crystal decanter with 8,500 diamonds and quite a few rubies encrusted on it, too.

Further information on Holidaysplease's website.

MORE: 12 of the world's most unusual cocktails

Kevin Pilley is a freelance writer based in the UK.

ADVERTISEMENT
Part of complete coverage on
updated 1:56 AM EDT, Wed July 30, 2014
From Maastricht to Melbourne, these itineraries make bookish travelers look stylish.
updated 4:58 AM EDT, Tue July 29, 2014
Good cocktails combine with spectacular views across rivers, cityscapes and oceans at these bird-level drinkeries.
updated 2:09 PM EDT, Thu July 24, 2014
A California homeowner's nightmare has become a cautionary tale for those who rent their homes to strangers.
updated 10:26 PM EDT, Sun July 20, 2014
Cinema loves portraying the lives of expats. Sometimes it gets it right. Sometimes it casts Nick Nolte as a jungle king.
updated 9:17 PM EDT, Tue July 22, 2014
Don't be intimidated, says a local expert. Here's how to do China without the hassles
updated 8:33 AM EDT, Thu July 24, 2014
When your city has an unenviable reputation for insulting tourists and fleecing them for every cent, inviting hotel guests to pay what they want could be a risky move.
updated 3:10 AM EDT, Thu July 24, 2014
1937 Auto Union V16 Streamliner, Audi Museum, Germany
With factory tours and collections of stunning vintage prototypes, southern Germany is petrolhead paradise.
updated 9:44 AM EDT, Tue July 22, 2014
Every tourist destination has a flip side, a season when prices go down and savvy, flexible travelers can score big savings.
updated 3:11 AM EDT, Wed July 23, 2014
A Marrakech lamp bazaar
Morocco's Red City is crammed with stunning gardens, shaded souks and steamy bath houses.
updated 12:52 PM EDT, Wed July 23, 2014
Santo Stefano Island, Italy
Pristine beaches, unspoiled nature and few tourists -- a stretch on these former penal colonies is no longer a punishment.
updated 5:23 AM EDT, Tue July 22, 2014
Life in Joburg can be stressful. Luckily there are some exceedingly non-stressful places close by.
updated 5:07 AM EDT, Mon July 21, 2014
Istanbul skyline
CNN's Ivan Watson pays homage to the city he's called home for the past 12 years.
China notches up another superlative achievement as a Nanjing-based artist creates the world's largest and longest anamorphic painting.
updated 4:02 PM EDT, Sun July 20, 2014
In what is undoubtedly the world's "coolest" surf video, photographer Chris Burkhard endures freezing temperatures, blizzards and injury to capture Arctic waves and their riders.
updated 11:39 PM EDT, Wed July 16, 2014
Few airline routes are as cutthroat as the one that travels between London and New York. It is the world's busiest route and there are few lengths airlines won't go to in the hopes of getting a piece of the action.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT