Skip to main content
Part of complete coverage on

Chinese drivers hesitant to adopt electric cars

By Zoe Li, CNN
updated 3:31 AM EDT, Thu April 24, 2014
The Denza electric car concept was first unveiled at Auto China 2012.
The Denza electric car concept was first unveiled at Auto China 2012.
STORY HIGHLIGHTS
  • Denza is an affordable electric vehicle that taps the Chinese mass market
  • Government hopes to put 5 million green cars on the roads by 2020
  • Nationwide network of charging stations may soon be reality

(CNN) -- The room exploded in cheers when it was announced that the Denza electric car would sell for RMB 369,000 ($59,100), at the Beijing Auto Show earlier this week.

A joint venture between German giant, Daimler, and Chinese electric vehicle makers, BYD, the Denza is the latest car to take advantage of China's push to put more green vehicles on its roads. It will start selling in September.

Denza's affordable price places it at the opposite end of the market from its competitor, Tesla, another China-focused green model that is twice the cost at RMB 734,000 ($117,500).

The government is helping to boost Denza's attractiveness with subsidies of up to RMB 120,000 that can be deducted from each vehicle, says Daimler.

The move could bring China one-step closer to widespread adoption of green wheels.

The issue of pricing, however, isn't the largest obstacle to selling electric vehicles in China. Consumers say their cities are lacking a well-established battery-charging infrastructure.

MORE: Car giants flock to the Beijing Auto Show

Vandals flip smart cars upside down
And the sexiest car of 2014 is ...
Why is F1 so lucrative?

Green cool

To combat escalating levels of air pollution, the Chinese government is promoting low-emission vehicles to the average driver, and has set a target of putting five million electric cars on the road by 2020.

Many incentives are in place to encourage consumers to adopt green car technology, such as a RMB 60,000 cash handout to buyers of electric cars.

Despite this, most drivers are still hesitant to go green. Less than 7,000 electric and hybrid vehicles were sold in the first quarter of 2014.

Convenience, affordability, and style still trump environmental concerns for most of China's young car buyers.

"I am afraid I will run out of electricity on the road and get stranded," says Zhao Bi, a thirty-something fashion designer who lives in China's capital.

Electric vehicle makers will typically install a charging station at a driver's home, so cars can fuel up overnight. Drivers worry that would make trips beyond their nine-to-five routine impossible.

"I was thinking of owning a Tesla. It is cool, eco-friendly, and high-speed," says Wang Yiquan, a 27-year-old media professional also living in Beijing.

Wang has been driving a Volkswagen Passat for the past two years. He is looking for a smaller car that will make parking easier, but he's also looking for a "younger and cooler" brand of car to be seen in.

As a Beijing resident, Wang must apply for a license plate through a lottery system designed to limit the number of cars on the road. However, Daimler says its Denza will be exempt from this system and buyers in Shanghai and Shenzhen can even get free license plates.

In the end, Wang decided not to buy an electric car this year -- like many of his peers. "I just don't see charging stations in or outside of Beijing," says the driver.

Electrifying network

There are signs that this will all change soon in China. The national electricity supplier, the State Grid Corporation, has built 19,000 electric vehicle charging piles and 400 charging stations by the end of 2013. It also said in March that it is open to working with private investors in developing fast-charging stations for electric vehicles.

The Beijing municipal government also said earlier this month that 12 property developers have signed an agreement to co-operate with car companies in installing charging facilities at residential buildings and shopping malls.

Independent of the State Grid Corporation, Tesla is boosting consumer confidence with a promise to build a network of several hundred charging stations and service centers across the nation, the premium vehicle's CEO, Elon Musk, said while handing over the keys to his first eight Chinese buyers in Beijing on Tuesday.

If these measures succeed, China's green roads revolution may be just on the horizon.

ADVERTISEMENT
Part of complete coverage on
updated 3:57 AM EST, Thu December 18, 2014
Chinese students show a handmade red ribbon one day ahead of the the World AIDS Day, at a school in Hanshan, east China's Anhui province on November 30, 2009.
Over 200 Chinese villagers in Sichuan province have signed a petition to banish a HIV-positive eight-year-old boy, state media reported.
updated 6:44 AM EST, Mon December 15, 2014
A Chinese couple allegedly threw hot water on a flight attendant and threatened to blow up the plane, forcing the Nanjing-bound plane to turn back to Bangkok.
updated 12:03 AM EST, Mon December 15, 2014
China's 1.3 billion citizens may soon find it much harder to belt out their national anthem at will.
updated 7:21 PM EST, Tue December 9, 2014
Like Beijing today, Los Angeles in the last century went through its own smog crisis. The city's mayor says LA's experience delivers valuable lessons.
updated 12:42 AM EST, Sat December 6, 2014
At the height of his power, Zhou Yongkang controlled China's police, spy agencies and courts. Now, he's under arrest.
updated 3:26 AM EST, Fri December 5, 2014
China says it will end organ transplants from executed prisoners but tradition means that donors are unlikely to make up the shortfall.
updated 1:48 AM EST, Fri December 5, 2014
China's skylines could look a lot more uniform in the years to come, if a statement by a top Beijing official is to believed.
updated 3:55 AM EST, Wed December 3, 2014
Despite an anti-corruption drive, China's position on an international corruption index has deteriorated in the past 12 months.
updated 7:01 AM EST, Wed November 26, 2014
A daring cross-border raid by one of Russian President Vladimir Putin's associates has -- so far -- yet to sour Sino-Russian relations.
updated 7:51 PM EST, Sun November 23, 2014
A 24-hour Taipei bookstore is a hangout for hipsters as well as bookworms.
updated 8:53 PM EST, Mon November 24, 2014
China is building an island in the South China Sea that could accommodate an airstrip, according to IHS Jane's Defence Weekly.
updated 5:57 AM EST, Wed November 19, 2014
North Korean refugees face a daunting journey to reach asylum in South Korea, with gangs of smugglers the only option.
updated 6:19 PM EST, Fri November 21, 2014
China and "probably one or two other" countries have the capacity to shut down the nation's power grid and other critical infrastructure.
ADVERTISEMENT