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That's not a truck, THIS is a truck! Step inside the eccentric world of Japanese 'Decotora'

Japanese photographer <a href='http://tatsukimasaru.com/decotora/' target='_blank'>Tatsuki Masaru</a> has been capturing Japan's spectacularly decorated trucks since 1998. Known as <i>decotora</i>, they feature everything from murals and chandeliers to Louis Vuitton-patterned steering wheels and Hello Kitty stenciling. The most elaborate trucks can resemble casinos on wheels. <!-- -->
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</br>The glamor and artistry of the drivers' designs belie the difficulty of their daily lives. Drivers spend weeks away from home, earn low wages, and are held in low regard by society at large. For drivers who spend tens of thousands of dollars kitting out their trucks, decotora become a vehicle to assert their pride. As Tatsuki says: "When the trucks' lights go on in the darkness, it is a symbol saying, 'We are here'".<!-- -->
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</br><i>Editor's note</i><strong><i>:</i></strong><i> Masaru creates square images. However, we have cropped them to fit this slideshow.</i><!-- -->
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</br>Interview by <a href='http://twitter.com/willyleeadams' target='_blank'>William Lee Adams</a>

Japanese photographer Tatsuki Masaru has been capturing Japan's spectacularly decorated trucks since 1998. Known as decotora, they feature everything from murals and chandeliers to Louis Vuitton-patterned steering wheels and Hello Kitty stenciling. The most elaborate trucks can resemble casinos on wheels.

The glamor and artistry of the drivers' designs belie the difficulty of their daily lives. Drivers spend weeks away from home, earn low wages, and are held in low regard by society at large. For drivers who spend tens of thousands of dollars kitting out their trucks, decotora become a vehicle to assert their pride. As Tatsuki says: "When the trucks' lights go on in the darkness, it is a symbol saying, 'We are here'".

Editor's note: Masaru creates square images. However, we have cropped them to fit this slideshow.

Interview by William Lee Adams