Skip to main content
Part of complete coverage on
 

Oscars 2014 reaches ratings high

By Brian Stelter, CNN
updated 8:20 AM EST, Tue March 4, 2014
Director Steve McQueen, left, celebrates with the cast and crew of "12 Years a Slave" as they accept the Academy Award for best picture on Sunday, March 2. Director Steve McQueen, left, celebrates with the cast and crew of "12 Years a Slave" as they accept the Academy Award for best picture on Sunday, March 2.
HIDE CAPTION
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
2014 Oscars: Show highlights
<<
<
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
>
>>
STORY HIGHLIGHTS
  • The 86th Academy Awards reached a 10-year ratings high
  • Award shows have enjoyed a ratings resurgence thanks to social TV
  • Ellen DeGeneres' celebrity selfie set a Twitter record

(CNN) -- The Academy Awards continued its upward climb in the ratings on Sunday, reaching a 10-year high with an average audience of 43 million viewers in the United States.

The awards telecast, typically the year's No. 2 television event behind the Super Bowl, has grown its total audience for each of the past three years, despite perennial complaints about its length (this year the show clocked in at 212 minutes). Last year, the Oscars averaged 40.4 million viewers.

Award shows in general have been enjoying a ratings resurgence, partly because of the popularity of so-called "social TV," the tendency for viewers to chat along with live TV on Facebook and Twitter. The Golden Globes scored its biggest audience in a decade in January, and the Grammys set what was essentially a modern-day ratings record in February.

The producers of Sunday's Oscars telecast and the host, Ellen DeGeneres, stoked the "social TV" phenomenon with a much-tweeted celebrity selfie. Twitter said it registered upwards of 14.7 million messages about the telecast on Sunday night.

ABC said the 43 million viewer total for the Oscars was the awards show's best since 2004, when "The Lord of the Rings: The Return of the King" won best picture. In a key advertising demographic for the network, adults 18 to 49, the show had a 12.9 rating, down one-tenth of a point from last year.

The network also said that its special after-the-Oscars edition of "Jimmy Kimmel Live" grew its audience for the third year in a row, just like the awards telecast. The talk show averaged 6.99 million viewers.

ADVERTISEMENT
Part of complete coverage on
Which movies received the most accolades this year? Use our interactive to keep track.
updated 7:39 AM EST, Mon March 3, 2014
The 86th Academy Awards are in the record books. Here are five things that struck us about Sunday's broadcast:
updated 8:20 AM EST, Tue March 4, 2014
WTH John Travolta?
updated 10:10 AM EST, Mon March 3, 2014
The searing drama "12 Years a Slave" was named best picture at the 86th Academy Awards on Sunday night.
updated 7:35 AM EST, Mon March 3, 2014
Hollywood's brightest stars converged at the Dolby Theatre on Sunday as the Academy of Motion Picture Arts and Sciences announced this year's Oscars winners.
updated 4:51 PM EDT, Sun March 9, 2014
Ellen DeGeneres' star-studded selfie sets Twitter record and "12 Years a Slave" is named best picture.
updated 7:40 AM EST, Mon March 3, 2014
Mayor Rob Ford's surprise appearance in Hollywood may be the biggest thing from Toronto since Justin Bieber.
updated 4:45 PM EDT, Sun March 9, 2014
Lupita Nyong'o accepts the Oscar for best supporting actress for her role in "12 Years Slave."
updated 12:49 AM EST, Mon March 3, 2014
See the best of the red carpet looks with our gallery.
updated 8:19 AM EST, Tue March 4, 2014
Ellen DeGeneres, #Busted.
updated 5:43 PM EST, Tue March 4, 2014
If he looked gobstruck when he walked onstage at the Oscars, he had good reason.
updated 11:07 PM EST, Sat March 1, 2014
Behind the cream of Hollywood's stars will be an army of nominees whose craft is just as vital to the creation of the industry's feted films.
updated 8:20 AM EST, Tue March 4, 2014
This year's Academy Awards could be called The Year of the Mom. Many of Hollywood's hottest award contenders brought Mom along to share in their Oscar glory.
updated 7:54 PM EST, Mon March 3, 2014
Matthew McConaughey talks to the press after winning the Oscar for best actor in a leading role.
updated 3:10 PM EST, Fri February 28, 2014
Here is a look back at all of the best actress winners, listed by the year in which they received their Oscar.
updated 3:17 PM EST, Thu February 20, 2014
Find out which legends took home Oscars in the past -- from the first awards ceremony in 1929 to 2013.
updated 7:37 PM EST, Mon March 3, 2014
The 86th annual Academy Awards will be televised live from Hollywood. Here are ten killer facts about the Oscars.
updated 3:08 PM EST, Fri February 28, 2014
Some of the winners have become classics, others forgotten by all but trivia diehards. Do you recognize all of these films?
updated 12:49 PM EST, Sun February 23, 2014
Us Weekly's Bradley Jacobs shares his picks for the Best Picture nominees you should watch before the Academy Awards.
updated 3:11 PM EST, Fri February 28, 2014
When people talk about the cinematic geniuses of the 1980s, one name invariably comes up -- John Hughes.
updated 5:41 PM EDT, Wed October 15, 2014
Whether they held their own or cracked jokes that made us cringe, the Oscar hosts have created some memorable moments.
ADVERTISEMENT