Skip to main content
Part of complete coverage on

Sochi 2014: The coolest gear on show

By Ivana Kottasova, CNN
updated 11:48 AM EST, Mon February 24, 2014
Ever wondered how they shoot those amazing snowboard videos? See the hexacopter top right. Ever wondered how they shoot those amazing snowboard videos? See the hexacopter top right.
Drone cameras
Helmet cam
Reflective goggles
Ovechkin's skates
Skiing shorts
Inside out helmet?
Skeleton style
Bald eagle
Norwegian trousers
Lady Liberty
Bendy board
'Revolutionary' suits
The BMW sleigh
Luge booties
  • The Winter Olympics revealed a wide range of high-tech equipment
  • While some gear enhances athletes' performance, some are more focused on style
  • U.S. speed skating team suffered problems with its hi-tech bodysuits
  • TV companies used drones for aerial shots of mountain events

Follow us at @WorldSportCNN and like us on Facebook

(CNN) -- The Winter Olympics' motto was " Hot. Cool. Yours."

From eye-popping helmet designs to Formula One-influenced bobsleigh, the Sochi 2014 Games offered a bewildering array of technological innovation as well as some seriously "pimped up" athlete equipment.

As well as the funky headgear, who could forget the Norwegian curling team's pants, which were reminiscent of an abstract Mondrian painting?

Bobsleigh was in the vanguard of exploring new technological improvements, with a number of teams hooking up with leading F1 marques or car manufacturers.

Under Armour: Don't blame our suits
Tech takes speed skating to the next level

While the Italian National Olympic Committee worked with Ferrari, the U.S. two-men bobsleigh team benefited from its collaboration with BMW.

The result? The first American two-man bobsleigh medal in 62 years.

The U.S. speed skating team had less luck with its Mach 39 Under Armour suits, leaving the Winter Olympics without a medal for the first time since 1984.

Despite the criticism of the team's suits, last week U.S. Speed Skating renewed its partnership with Under Armour for another eight years.

"Look, we got beat up a little bit last week and speed skating is obviously getting beaten up," Under Armour chief executive Kevin Plank told CBS' "This Morning" show.

"So what we don't do is we don't retreat. We dust ourselves up and we come back bigger, better and stronger than we ever were before."

Television companies got in on the act using a hexacopter -- or remote piloted aircraft -- to transmit live video of snowboard and ski jump competitions to a screen near you.

Take a look at the gallery above to see the gear that made Sochi cool.

Part of complete coverage on
updated 12:05 PM EST, Mon February 24, 2014
With the Olympic cauldron now extinguished, CNN takes a look at whether Russia's $50 billion Sochi budget was money well spent.
updated 9:40 AM EST, Mon February 24, 2014
The athletes on show in Sochi provided moments of drama and destiny that captured the imagination and settled in the collective memory.
updated 11:15 AM EST, Mon February 24, 2014
Russia may have topped the medals table at the first Winter Olympics it staged, but which country was most successful per capita?
updated 11:48 AM EST, Mon February 24, 2014
From eye-popping helmet designs to F1-influenced bobsleigh, the Sochi offered a bewildering array of technological innovation.
updated 6:46 AM EST, Mon February 24, 2014
Sochi's closing ceremony took an artistic look at Russian culture before the Olympic flag was handed over to South Korea for the 2018 Games.
updated 1:57 PM EST, Sun February 23, 2014
Critics say it would have been cheaper to coat this Russian road with caviar but will the route made for Sochi reap long-term rewards?
updated 7:06 AM EST, Tue February 18, 2014
Navigate your way around this spectacular 360-degree picture from Sochi's ski-jumping venue at the Winter Olympics -- and find out how it was created.
updated 5:45 AM EST, Tue February 18, 2014
Sochi's transformation has left even the local cab drivers a bit lost and confused -- but don't let that put you off visiting this rejuvenated Black Sea resort.
updated 12:59 PM EST, Fri February 14, 2014
Australia's silver medalist Torah Bright celebrates during the Women's Snowboard Halfpipe Medal Ceremony at the Sochi medals plaza during the Sochi Winter Olympics on February 13, 2014.
What do you get if you mix Valentine's Day, thousands of good-looking young Olympians and a popular online dating app?
updated 7:11 AM EST, Fri February 14, 2014
For a Winter Olympics, there are some very colorful characters from some very tropical climates taking part -- including this "Mariachi" skier.
updated 6:03 AM EST, Fri February 14, 2014
If snowboarders were an introduction to a younger, hipper, "slacker" generation of Olympians, the next wave has taken it to another level.
updated 6:52 AM EDT, Tue June 3, 2014
He didn't like carpets, he banned portraits and he walked in water rather than swim. Welcome to Joseph Stalin's dacha.
updated 6:19 PM EST, Thu February 13, 2014
ebanon's Jackie Chamoun skis during the Women's Giant slalom first run at the 2013 Ski World Championships in Schladming, Austria on February 14, 2013.
Like most skiers in Sochi, Jacky Chamoun had hoped to cause a stir on the slopes rather than off them.
updated 5:14 AM EST, Wed February 12, 2014
A prop from the Winter Olympics opening ceremony.
It has been dubbed Russia's Las Vegas. But has Sochi's massive renovation come at a cost to the region's stunning natural environment?
updated 12:33 PM EST, Sun February 23, 2014
Take a different look at Sochi 2014 as CNN showcases the most compelling images from the world's best photographers.