Skip to main content

Why Syria needs George Clooney

By Jeremy Barnicle, Special to CNN
updated 11:48 AM EST, Thu January 30, 2014
Clooney is a rare public figure with the credibility, courage, and magnetism, says Jeremy Barnicle.
Clooney is a rare public figure with the credibility, courage, and magnetism, says Jeremy Barnicle.
  • There is no-end in sight for Syria's bloody war, writes Mercy Corps' Jeremy Barnicle
  • And yet there is no outcry from richer countries to end suffering there, he says
  • Mercy Corps raised more for Typhoon Haiyan victims in three days than Syria in three years
  • Barnicle says celebrities like Clooney can be powerful advocates for people in need

Editor's note: Jeremy Barnicle is chief development and communications officer at aid organization Mercy Corps. He has just visited Lebanon, where he met with a number of Syrian refugee families. Follow @JeremyBarnicle on Twitter. The views expressed in this commentary are solely his.

Beirut, Lebanon (CNN) -- Syria needs lots of things right now. One of them is George Clooney.

Let me explain. As the Geneva II talks this week made clear, there is no end in sight for the bloody three-year war in Syria. In the meantime, more than 100,000 people have been killed, the country is destroyed, and millions of Syrians have fled their homes, half of them children.

This is the defining war and humanitarian crisis of this decade, which was underscored by my visit to Syrian refugees here this week.

And yet there is no outcry from the broader rich-country public to end the suffering there.

To the extent that the media cover Syria, it is a diplomatic and political story. My media contacts say they need a "fresh angle" on the humanitarian aspect of Syria in order to get it covered.

My friends on Capitol Hill say they're hearing nothing about Syria from their constituents, after a surge of opposition to the idea of punitive airstrikes this summer.

The authentic involvement of cultural icons helps form a movement, and that makes Syria more than some distant quagmire.
Jeremy Barnicle

My fellow fundraisers share my frustration that we can't get much traction with donors around Syria.

Contrast that to a major natural disaster like the recent typhoon in the Philippines.

When a catastrophic, photogenic act of God kills thousands of people and makes millions more homeless in an instant, news crews get mobilized, benefit concerts get arranged, the public gets generous, and the needs on the ground get met.

But what if the killer is a complex, drawn-out, difficult-to-cover war with no clear good guys and bad guys, as it is in Syria? Well, those people need George Clooney.

Here's one example of why: Mercy Corps, the global humanitarian organization I work for, raised more charitable dollars for the Philippines in three days -- about $1.5 million -- than we have raised for Syria in almost three years.

Tragic as the typhoon was, the Philippines is on a road to rehabilitation. Syria, on the other hand, is slowly bleeding to death.

'Courage and magnetism'

We need a telethon. We need vigils. We need letters to members of Congress. Of course that kind of activism alone isn't going to end the war and get Syrians everything they need, but it is a great place to start.

That's where someone like George Clooney comes in.

Desperation continues in Homs
A Syrian refugee's story
How George Clooney spends Nespresso money
George Clooney arrested at Sudan protest

Clooney is a rare public figure with the credibility, courage, and magnetism to take an urgent, complicated issue and make it matter to Americans.

To be clear, I am suggesting that Syria needs George Clooney more figuratively than literally. The authentic involvement of cultural icons helps form a movement, and that makes Syria more than some distant quagmire.

Some shared sense of urgency and ownership is critical to breaking the horrific stasis of the situation in and around Syria, a situation that is perpetuated in part by the rich-world public generally sitting Syria out.

Sometimes when I have this conversation with someone, they'll ask why people should get engaged on issues overseas when there are so many problems at home in the United States. It's an important point, but keep in mind that of all the charitable donations Americans made in 2012, only 6% went to international causes.

Aid workers are often dismissive of entertainers who get involved in their causes, and there are plenty of cases of unhelpful dabbling.

But look at George Clooney and Don Cheadle on Darfur. Angelina Jolie on refugees. Ben Affleck on Congo. Bono on just about everything.

These celebrities, when working in partnership with policymakers, companies, philanthropists, and aid groups on the ground, can become the hugely powerful advocates that desperate people need.

Like the people I met this week at the Ouzaii Collective Center in southern Lebanon. These 153 families fled Syria with little and are living packed together in an unfinished office building.

Cinder blocks. Exposed rebar. Dodgy wiring. Limited water and sanitation. No glass in the windows. No school, no privacy, and no end in sight.

They are totally dependent on the generosity of others, and yet neither charitable nor government funds are sufficient to meet their needs right now.

Right now, the people of Syria need powerful friends to speak up, and George Clooney - so often the hero, on-screen and off - could call together the voices of support that these people so deserve.

The views expressed in this commentary are solely those of Jeremy Barnicle.

Part of complete coverage on
Syrian crisis
updated 8:43 AM EDT, Thu June 26, 2014
Jihadists have kidnapped over 140 Kurdish boys to "brainwash" them. But a few boys made a daring escape.
updated 8:48 AM EDT, Thu June 26, 2014
Reports that Syrian warplanes carried out a cross-border attack on Iraqi towns is further evidence of the blurring of the two countries' borders.
updated 5:33 PM EDT, Tue June 24, 2014
CNN's Atika Shubert speaks to a father whose teenage son joined the Jihad movement in Syria.
updated 7:41 AM EDT, Mon June 23, 2014
At the start of Syria's civil unrest, Omar would rally against the government alongside his schoolmates, later taking to the streets in his hometown of Salqin.
updated 5:17 PM EDT, Mon June 23, 2014
Atika Shubert looks at the rise of European jihadists traveling to Syria and whether they soon could join ISIS in Iraq.
updated 10:53 AM EDT, Mon June 23, 2014
The final stockpile of Syria's chemical weapons has been shipped out of the country, according to the OPCW, the Organisation for the Prohibition of Chemical Weapons.
updated 4:25 PM EDT, Wed June 25, 2014
The US isn't doing airstrikes in Iraq. Is there a vacuum for Syria and Iran to step in? CNN's Fareed Zakaria weighs in.
updated 4:04 AM EDT, Tue June 10, 2014
CNN's Nick Paton Walsh reports on Syrian rebels using underground explosions against the better-equipped regime.
updated 7:51 AM EDT, Mon June 9, 2014
CNN's Nick Paton Walsh returns to the besieged rebel areas of Aleppo, a pale skeleton of a city that has had the life bombed out of it.
updated 7:51 AM EDT, Mon June 2, 2014
Syria may be embroiled in a brutal three-year civil war, but that's not stopping the government from holding presidential elections.
updated 7:23 AM EDT, Tue June 3, 2014
CNN's Nick Paton Walsh meets an ISIS defector in hiding and gets a rare look into the group's recruitment process.
updated 12:10 PM EDT, Thu June 5, 2014
Over a thousand Syrian refugees have turned an abandoned shopping mall in Lebanon into makeshift living quarters.
updated 5:19 PM EDT, Wed May 28, 2014
What caught our experts' ears was as much about what he didn't address as much as what he did.
updated 6:19 AM EDT, Tue May 20, 2014
The three-year war in Syria has claimed 162,402 lives, an opposition group said Monday, as the raging conflict shows no signs of abating.
updated 9:41 PM EDT, Fri May 30, 2014
Official: The U.S. believes a jihadi featured in a suicide bombing video in Syria is Moner Mohammad Abu-Salha who grew up in Florida.
updated 10:37 AM EDT, Tue May 20, 2014
For the first time, Britain has convicted someone of a terrorism offense related to the Syrian civil war.