Skip to main content
Part of complete coverage from

Christie's choice: Be seen as a crook or a schnook?

By Paul Begala, CNN Political Commentator
updated 11:16 AM EST, Fri January 10, 2014
Aides and appointees of New Jersey Gov. Chris Christie have been accused of closing lanes on the George Washington Bridge to punish Fort Lee Mayor Mark Sokolich, pictured, for not endorsing Christie for re-election. If true, this wouldn't be the first time an American politician was targeted with dirty tricks -- the practice goes back as far as running for office. Click through to see other examples of less-than-ethical campaign tactics. Aides and appointees of New Jersey Gov. Chris Christie have been accused of closing lanes on the George Washington Bridge to punish Fort Lee Mayor Mark Sokolich, pictured, for not endorsing Christie for re-election. If true, this wouldn't be the first time an American politician was targeted with dirty tricks -- the practice goes back as far as running for office. Click through to see other examples of less-than-ethical campaign tactics.
HIDE CAPTION
Political dirty tricks
Political dirty tricks
Political dirty tricks
Political dirty tricks
Political dirty tricks
Political dirty tricks
Political dirty tricks
<<
<
1
2
3
4
5
6
7
>
>>
STORY HIGHLIGHTS
  • Paul Begala: Chris Christie faces difficult choice between being seen as a crook or a schnook
  • He says Christie is not convincing playing the victim of his own staff
  • Begala says the scandal is likely to haunt Christie because it fits perceptions of him as a bully
  • The investigative and legal process will grind on, to Christie's detriment, Begala says

Editor's note: Paul Begala, a Democratic strategist and CNN political contributor, was a political consultant for Bill Clinton's presidential campaign in 1992 and was counselor to Clinton in the White House.

(CNN) -- Somewhere, Dick Nixon wants a royalty check.

When New Jersey Gov. Chris Christie channeled his inner Tricky Dick and declared, "I am not a bully," he did himself no favors.

To be fair, Christie faced a dilemma: Either admit to creating a climate of bullying, intimidation and political payback that led to the George Washington Bridge scandal, or claim that his staff and appointees disrupted traffic on the world's busiest bridge as political punishment without his knowledge. In the business we call it a choice between being a crook or a schnook.

Ladies and gentlemen, meet Gov. Schnook.

I take the fifth, ex-Christie aide says
DNC Chair: Christie not straight shooter
Christie faces the music: The highlights
Christie: Mayor wasn't on my radar

A schnook, for those who don't speak Yiddish, is a dupe. A fool. A patsy. A schnook is a victim, and Chris Christie is not convincing playing the victim. He wants us to believe that Gov. Straight-Talk, Mister No-B.S., credulously believed a pack of lies from his close aides.

He wants us to believe that, as a former federal prosecutor, he thought his one-hour "investigation" of this operation, which yielded no confessions, was all that he could have done to unearth the truth. The governor clearly hopes that his press conference, his apology and his firing of one whole person will put this issue to rest.

It won't.

There's a great old saying that battle-scarred scandal managers love: "The dogs bark but the carnival moves on." It's the crisis manager's equivalent of "Take two aspirin and call me in the morning," meant to reassure the scandal-plagued public figure that the media and the public have short attention spans, and that the next twerking episode will distract folks.

But not with the Chris Christie bridge-closing scandal: This one's gonna stick.

How do I know? Three reasons:

1. It feeds a pre-existing narrative. This is the most important factor in determining whether a miscue becomes a scandal and whether a scandal becomes a permanent taint. Any issue that advances a narrative that people already have is given greater credence and is more memorable.

Every public figure has a master narrative. In fact they have two: one positive, one negative. In the case of Christie, his larger-than-life persona has been drawn both with bold strokes and in vivid color. The positive narrative is compelling -- and true: the straight-talking, forceful, blunt leader; the no-nonsense take-charge guy who blasted as "stupid and selfish" his own constituents who did not evacuate a beach community before a hurricane.

Christie's negative narrative is just as powerful, and just as true: bully. He burst on the national scene in YouTube clips of town hall meetings where he berated critics. As The New York Times reported, as governor, Christie has a remarkable pattern of bullying: stripping former Gov. Richard Codey of his security detail after Codey called Christie "combative and difficult;" cutting funding to a Rutgers University program run by a professor who sided with Democrats on a redistricting panel, and more.

If, as it appears, Christie's appointees and staff forced New Jerseyans to suffer through a four-hour traffic jam because their mayor -- a Democrat -- had the temerity to back the Democratic candidate opposing Christie's re-election, it doesn't just feed the image of a bully; it cements it.

2. There are ongoing legal and political processes. The Democratic majority leader of the State Senate, Loretta Weinberg, described herself as shocked by the scandal. More important -- and more ominous, for Christie -- she declared, "I am waiting -- and hopefully with the support of Assemblyman (and Deputy Speaker John) Wisniewski -- that the subpoena power will continue." Continuing subpoenas mean continuing revelations. "Sooner rather than later," Weinberg said, "we're going to hear the whole story of who knew what when."

There are almost certainly going to be lawsuits from aggrieved commuters, which will put folks under oath. And, most ominously, the U.S. attorney has said he is looking into the matter. If this becomes a federal case, the stakes rise immeasurably.

3. It happened at the media epicenter. It's not fair, but it's true: The news media is based largely on the East Coast and principally in New York. If the governor of South Dakota closed the Chief Standing Bear Bridge, which connects South Dakota to Nebraska, most of the national media would not know or care. But this is the George Washington Bridge. Journalists can cover this story, literally, on their commute. Christie's proximity to the media center has helped fuel his celebrity; now it may fuel his downfall.

The truth is there is not much Christie can do about these three dynamics. He tried apologizing, but kept returning to the plea that he is truly the victim here: that he's just a poor schnook who was lied to.

It seems to me that is small comfort to the thousands of people who endured four-hour traffic jams, or schoolchildren trapped on endless bus rides, or the family of the elderly woman who died after emergency services were slow in getting to her. He tried blaming others, as if acting in a Sopranoesque fashion is totally antithetical to his political style. Soon he will return to attacking the press and Democrats. None of it will work.

If you believe Bullygate is going away anytime soon, there's a bridge in Fort Lee I'd like to sell you.

Follow us on Twitter @CNNOpinion.

Join us on Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Paul Begala.

ADVERTISEMENT
Part of complete coverage on
updated 6:10 PM EST, Mon November 24, 2014
If Obama thinks pushing out Hagel will be seen as the housecleaning many have eyed for his national security process, he'll be disappointed, says David Rothkopf.
updated 8:11 AM EST, Tue November 25, 2014
The decision by the St. Louis County prosecuting attorney to announce the Ferguson grand jury decision at night was dangerous, says Jeff Toobin.
updated 3:57 AM EST, Tue November 25, 2014
China's influence in Latin America is nothing new. Beijing has a voracious appetite for natural resources and deep pockets, says Frida Ghitis.
updated 4:51 PM EST, Mon November 24, 2014
Iranian President Hassan Rouhani speaks during a press conference in the capital Tehran on June 14, 2014.
The decision to extend the deadline for talks over Iran's nuclear program doesn't change Tehran's dubious history on the issue, writes Michael Rubin.
updated 2:25 PM EST, Fri November 21, 2014
Maria Cardona says Republicans should appreciate President Obama's executive action on immigration.
updated 7:44 AM EST, Fri November 21, 2014
Van Jones says the Hunger Games is a more sweeping critique of wealth inequality than Elizabeth Warren's speech.
updated 6:29 PM EST, Thu November 20, 2014
obama immigration
David Gergen: It's deeply troubling to grant legal safe haven to unauthorized immigrants by executive order.
updated 8:34 PM EST, Thu November 20, 2014
Charles Kaiser recalls a four-hour lunch that offered insight into the famed director's genius.
updated 3:12 PM EST, Thu November 20, 2014
The plan by President Obama to provide legal status to millions of undocumented adults living in the U.S. leaves Republicans in a political quandary.
updated 10:13 PM EST, Thu November 20, 2014
Despite criticism from those on the right, Obama's expected immigration plans won't make much difference to deportation numbers, says Ruben Navarette.
updated 8:21 PM EST, Thu November 20, 2014
As new information and accusers against Bill Cosby are brought to light, we are reminded of an unshakable feature of American life: rape culture.
updated 5:56 PM EST, Thu November 20, 2014
When black people protest against police violence in Ferguson, Missouri, they're thought of as a "mob."
updated 3:11 PM EST, Wed November 19, 2014
Lost in much of the coverage of ISIS brutality is how successful the group has been at attracting other groups, says Peter Bergen.
updated 8:45 AM EST, Wed November 19, 2014
Do recent developments mean that full legalization of pot is inevitable? Not necessarily, but one would hope so, says Jeffrey Miron.
updated 8:19 AM EST, Wed November 19, 2014
We don't know what Bill Cosby did or did not do, but these allegations should not be easily dismissed, says Leslie Morgan Steiner.
updated 10:19 AM EST, Wed November 19, 2014
Does Palestinian leader Mahmoud Abbas have the influence to bring stability to Jerusalem?
updated 12:59 PM EST, Wed November 19, 2014
Even though there are far fewer people being stopped, does continued use of "broken windows" strategy mean minorities are still the target of undue police enforcement?
updated 9:58 PM EST, Mon November 17, 2014
The truth is, we ran away from the best progressive persuasion voice in our times because the ghost of our country's original sin still haunts us, writes Cornell Belcher.
updated 4:41 PM EST, Tue November 18, 2014
Children living in the Syrian city of Aleppo watch the sky. Not for signs of winter's approach, although the cold winds are already blowing, but for barrel bombs.
updated 8:21 AM EST, Mon November 17, 2014
We're stuck in a kind of Middle East Bermuda Triangle where messy outcomes are more likely than neat solutions, says Aaron David Miller.
updated 7:16 AM EST, Mon November 17, 2014
In the midst of the fight against Islamist rebels seeking to turn the clock back, a Kurdish region in Syria has approved a law ordering equality for women. Take that, ISIS!
updated 11:07 PM EST, Sun November 16, 2014
Ruben Navarrette says President Obama would be justified in acting on his own to limit deportations
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT