Skip to main content
Part of complete coverage on

'Brilliant Cube' lights up Gangnam

By Frances Cha, CNN
updated 8:34 PM EST, Sun January 5, 2014
This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul. This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul.
HIDE CAPTION
"Brilliant Cube"
Kinetic sculpture
Technoimagination
Art marketing
Running exhibition
Clear poles
Seoul icon
<<
<
1
2
3
4
5
6
7
>
>>
STORY HIGHLIGHTS
  • Gangnam's new art fixture is a spectacular LED kinetic sculpture
  • The installation will be shown at its current location until March
  • Hyundai has been commissioning works blending art and technology

(CNN) -- A spectacular "kinetic cube" is lighting up Seoul's district of Gangnam.

Comprised of 576 clear LED poles that move up and down, the 36-square-meter matrix, named "Brilliant Cube," continuously flashes hypnotic, colorful patterns and images in one of the most crowded -- and now famous -- areas of Seoul.

Korean media artist Jin-Yo Mok created the 3D matrix in collaboration with Seoul-based media artist group Jonpasang, and requested animation images from fellow media artists Jussi Angesleva and Alvaro Cassinelli.

The full hypnotic effect, that uses up to 120 kilowatts per day, can be seen in this video.

More than 50 people were involved in the four-month production process.

"It should have taken a lot longer actually, but the Korean work environment doesn't allow this so we finished very quickly," said Mok.

Mok was also the creative mind behind the beautiful three-layer LED facade of another Seoul icon -- the Shinsegae Department Store -- as well as the dramatic kinetic landscape "Hyper Matrix" exhibited at the Yeosu Expo last year.

MORE: The 25 most popular destinations for Facebook check-ins in 2013

Hyundai Motor Company commissioned the $1.5 million work, with additional support from the Gangnam district government.

Mok's artwork -- infusing art with technology -- fit the image that Hyundai has been increasingly aiming to project, leading to the Korean conglomerate's commissions of both "Brilliant Cube" and "Hyper Matrix."

This latest project was unveiled in October with much fanfare. It was planned to show until December, but the end date has been extended until March due to its popularity.

"It will probably be moved to the national museum of contemporary art in Seoul after March," said Mok.

MORE: Super cars and avatars: Seoul's mind-blowing future technology museum

ADVERTISEMENT
Part of complete coverage on
updated 8:00 AM EDT, Thu September 18, 2014
A foreign language can be the best aphrodisiac, so we traveled the world in search of the hottest accents.
updated 3:35 AM EDT, Fri September 19, 2014
Hidden from the rest of the world for decades, Myanmar's Lethwei boxing is experiencing a revival globally.
updated 7:17 AM EDT, Wed September 17, 2014
This aging cargo work whale makes more than 60 flights each week, carrying parts for all of the Airbus programs.
updated 7:32 AM EDT, Tue September 16, 2014
Vikings, vicious politics and vindaloo curries -- Scotland isn't all tartan and bagpipes.
updated 8:26 PM EDT, Sun September 14, 2014
Former brothels, public toilets and war bunkers now provide eccentric watering holes for those willing to drink deep.
updated 11:04 PM EDT, Wed September 17, 2014
Ushaka Marine World, Durban, South Africa
Joburg is trendy, Cape Town is glamorous, but Durban has style -- and a restaurant inside a shark tank.
updated 3:56 AM EDT, Fri September 12, 2014
Tirana's nightlife
Former Tirana stronghold of a totalitarian leader now home to a pulsing clubs and bar scene.
updated 11:38 PM EDT, Thu September 11, 2014
Whether filled with electric blue sulfur flames or hissing lava, these mega mountains offer incredible vistas.
updated 8:40 PM EDT, Tue September 9, 2014
This once-a-year luxury cruise visits untouched islands and never-snorkeled reefs.
updated 9:05 AM EDT, Tue September 9, 2014
Peter J. Goutiere was just shy of 30 years old when he piloted a Douglas C-47 from Miami to Kolkata, India.
updated 6:47 PM EDT, Mon September 1, 2014
Breathtaking scenery, championship design -- many of the courses dropped into the Canadian Rockies are among the most memorable in the world.
updated 9:06 AM EDT, Tue September 2, 2014
A floating hippo in the Thames river designed by artist Florentijn Hofman
Why Florentijn Hofman is sending a giant beast into London's River Thames.
updated 12:07 PM EDT, Tue September 2, 2014
Scrap all those other bucket lists you've been compiling and start saving -- these memorable-for-a-lifetime trips don't come cheap, or easy.
updated 8:42 PM EDT, Fri September 5, 2014
A squabble over a device that limits how far a seat can recline has brought inflight etiquette into the spotlight again.
updated 6:23 AM EDT, Fri August 29, 2014
Thirst for victory competes with thirst for booze in event where competitors raise their glasses long before they cross the finish line.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT