Skip to main content
Part of complete coverage on

'Brilliant Cube' lights up Gangnam

By Frances Cha, CNN
updated 8:34 PM EST, Sun January 5, 2014
This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul. This spectacular kinetic sculpture is the latest high-tech landmark to debut in Gangnam, Seoul.
HIDE CAPTION
"Brilliant Cube"
Kinetic sculpture
Technoimagination
Art marketing
Running exhibition
Clear poles
Seoul icon
<<
<
1
2
3
4
5
6
7
>
>>
STORY HIGHLIGHTS
  • Gangnam's new art fixture is a spectacular LED kinetic sculpture
  • The installation will be shown at its current location until March
  • Hyundai has been commissioning works blending art and technology

(CNN) -- A spectacular "kinetic cube" is lighting up Seoul's district of Gangnam.

Comprised of 576 clear LED poles that move up and down, the 36-square-meter matrix, named "Brilliant Cube," continuously flashes hypnotic, colorful patterns and images in one of the most crowded -- and now famous -- areas of Seoul.

Korean media artist Jin-Yo Mok created the 3D matrix in collaboration with Seoul-based media artist group Jonpasang, and requested animation images from fellow media artists Jussi Angesleva and Alvaro Cassinelli.

The full hypnotic effect, that uses up to 120 kilowatts per day, can be seen in this video.

More than 50 people were involved in the four-month production process.

"It should have taken a lot longer actually, but the Korean work environment doesn't allow this so we finished very quickly," said Mok.

Mok was also the creative mind behind the beautiful three-layer LED facade of another Seoul icon -- the Shinsegae Department Store -- as well as the dramatic kinetic landscape "Hyper Matrix" exhibited at the Yeosu Expo last year.

MORE: The 25 most popular destinations for Facebook check-ins in 2013

Hyundai Motor Company commissioned the $1.5 million work, with additional support from the Gangnam district government.

Mok's artwork -- infusing art with technology -- fit the image that Hyundai has been increasingly aiming to project, leading to the Korean conglomerate's commissions of both "Brilliant Cube" and "Hyper Matrix."

This latest project was unveiled in October with much fanfare. It was planned to show until December, but the end date has been extended until March due to its popularity.

"It will probably be moved to the national museum of contemporary art in Seoul after March," said Mok.

MORE: Super cars and avatars: Seoul's mind-blowing future technology museum

ADVERTISEMENT
Part of complete coverage on
updated 6:01 AM EDT, Tue August 19, 2014
Photographer gives Hong Kong skyscrapers a radical new look.
updated 8:21 AM EDT, Sat August 16, 2014
A cage-free shark photographer gets up close and personal with the ocean's most feared predators.
updated 10:28 AM EDT, Fri August 15, 2014
Conde Nast Traveler reader survey praises antipodean cities but gives South Africa's biggest city a wide berth.
updated 9:22 PM EDT, Thu August 14, 2014
After the 100th anniversary of the opening of the Canal, here are 10 other ways to fall in love with the country.
updated 11:49 PM EDT, Wed August 13, 2014
In Taiwan, tourists pay to ride along in local cabs, letting fate -- and locals fares -- decide where they'll go.
updated 4:48 PM EDT, Wed August 13, 2014
It's largely devoid of human life, dark, cold and subject to dangerous levels of geological volatility -- the Arctic is surely the worst possible destination for an arts festival.
Zurich, Switzerland
It may be Switzerland's banking capital, but Zurich's real wealth lies in the village-like charm of its cobbled streets and Alpine scenery.
updated 2:54 PM EDT, Wed August 13, 2014
We've all wondered what it's like to die. Now an outfit in Shanghai says it can provide the experience.
updated 9:15 PM EDT, Wed August 13, 2014
Our special report details who, what and how much it takes to bring you the best in IFE (we'll explain).
updated 2:32 AM EDT, Wed August 13, 2014
What pizza is to New York and the cheesesteak is to Philly, the food truck has become to Los Angeles -- essential
updated 5:03 AM EDT, Wed August 20, 2014
If you've ever clicked on a list of forests to see before you die, chances are you've already seen a photo of this stunner.
updated 8:18 PM EDT, Thu August 7, 2014
The military coup in Thailand has led to a massive change in Phuket, weeding out decades of misuse and abuse at one of the world's most popular holiday destinations.
updated 5:56 AM EDT, Thu July 31, 2014
With a mix of Indian, African, French and Chinese influences, Mauritius represents a cultural smorgasbord.
updated 8:44 AM EDT, Fri August 8, 2014
There's nothing like high drama on a beach.
updated 5:57 AM EDT, Mon August 11, 2014
Home to big game, sparkling beaches, and stunning sunsets, Malawi makes for an idyllic travel destination.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT