Skip to main content

K-pop group Girls' Generation beats Miley, Lady Gaga at first YouTube awards

By CNN Staff
updated 12:06 PM EST, Mon November 4, 2013
STORY HIGHLIGHTS
  • South Korea's Girls' Generation wins year's best video at YouTube awards
  • The K-pop group beat Miley Cyrus, Justin Bieber and Lady Gaga
  • The group is massively popular in Asia
  • The inaugural YouTube awards were streamed online

(CNN) -- The South Korean girls group Girls' Generation beat the likes of Miley Cyrus, Justin Bieber, Lady Gaga and its compatriot Psy to win the top award for video of the year at the inaugural YouTube Music Awards.

The K-pop group, which is one of Asia's biggest musical acts, won for the video "I Got a Boy."

While massively popular in Asia, the reaction to its win from the American audience was muted -- with scattered applause, but mostly a long, deafening silence.

Meet the 'YouTube famous'

While Girls' Generation may be unknown to an American audience, the pop group is a national phenomenon in Korea. The group's record releases are a national event with every news outlet running stories and inciting fans to near-hysteria.

'K-pop' goes global
The rise of 'K-Pop'

READ: How far would you travel to see Girls' Generation?

The group might be likened to an Asian version of Spice Girls, with pop sounds, costumes and synchronized dancing. The members sing and also rap.

The YouTube Music Awards nominees were based on views, likes and comments and subscriptions over the last 12 months and fans voted for the winners.

The "I Got a Boy" video features the nine members in a pink house and then moves to the girls gyrating in front of random settings. They intermittently have random English lyrics, but mostly sing in Korean.

It's not the group's first foray into the United States, as the ladies appeared on the "Late Show with David Letterman" and also "Live! With Kelly" last year.

READ: What does the U.S. think of Girls' Generation ?

Artist of the Year went to rapper Eminem and the award ceremony, which was streamed live online, was hosted by actor Jason Schwartzman and musician Reggie Watts. The awards reflect the growing tendency for people to turn to the internet, rather than television or radio, for music and video.

However, according to Variety magazine, at most 220,000 people watched the event online, a fraction of the 10.1 million who tuned in for the MTV Video and Music Awards in August.

ADVERTISEMENT
Part of complete coverage on
updated 10:42 PM EDT, Thu October 23, 2014
Successful launch of lunar orbiter, seen as a precursor for a planned mission to the surface of the moon, marks significant advance for the country's space program.
updated 3:15 PM EDT, Thu October 23, 2014
Cpl. Nathan Cirillo, shot while standing guard at Ottawa's National War Memorial, was known for his easygoing manner and smile.
updated 4:06 PM EDT, Wed October 22, 2014
Non-stop chatter about actress' appearance is nasty, cruel, hurtful, invasive and sexist.
updated 6:08 PM EDT, Thu October 23, 2014
CEO's 30-min Putonghua chat is the perfect charm offensive for Facebook's last untapped market.
updated 11:45 PM EDT, Thu October 23, 2014
Chinese leaders want less odd architecture built in the country.
updated 4:58 PM EDT, Wed October 22, 2014
Air New Zealand's new 'Hobbit' safety video stars Peter Jackson, Elijah Wood, elves and orcs.
updated 10:14 AM EDT, Thu October 23, 2014
A 15-year-old pregnant girl is rescued from slavery, only to be charged with having sex outside of marriage, shocked rights activists say -- a charge potentially punishable by death.
updated 11:33 PM EDT, Tue October 21, 2014
After sushi and ramen, beef is on the list of must-eats for many visitors to Japan.
updated 12:07 PM EDT, Mon October 20, 2014
Airports judged on comfort, conveniences, cleanliness and customer service.
updated 1:48 PM EDT, Wed October 22, 2014
Scientists use CT scans to recreate a life-size image of the ancient king.
updated 5:59 AM EDT, Wed October 22, 2014
Despite billions spent on eradicating poppy production, Afghan farmers are growing bumper crops, a U.S. government report says.
updated 6:21 AM EDT, Fri October 24, 2014
Each day, CNN brings you an image capturing a moment to remember, defining the present in our changing world.
Browse through images from CNN teams around the world that you don't always see on news reports.
ADVERTISEMENT