Skip to main content

K-pop group Girls' Generation beats Miley, Lady Gaga at first YouTube awards

By CNN Staff
updated 12:06 PM EST, Mon November 4, 2013
STORY HIGHLIGHTS
  • South Korea's Girls' Generation wins year's best video at YouTube awards
  • The K-pop group beat Miley Cyrus, Justin Bieber and Lady Gaga
  • The group is massively popular in Asia
  • The inaugural YouTube awards were streamed online

(CNN) -- The South Korean girls group Girls' Generation beat the likes of Miley Cyrus, Justin Bieber, Lady Gaga and its compatriot Psy to win the top award for video of the year at the inaugural YouTube Music Awards.

The K-pop group, which is one of Asia's biggest musical acts, won for the video "I Got a Boy."

While massively popular in Asia, the reaction to its win from the American audience was muted -- with scattered applause, but mostly a long, deafening silence.

Meet the 'YouTube famous'

While Girls' Generation may be unknown to an American audience, the pop group is a national phenomenon in Korea. The group's record releases are a national event with every news outlet running stories and inciting fans to near-hysteria.

'K-pop' goes global
The rise of 'K-Pop'

READ: How far would you travel to see Girls' Generation?

The group might be likened to an Asian version of Spice Girls, with pop sounds, costumes and synchronized dancing. The members sing and also rap.

The YouTube Music Awards nominees were based on views, likes and comments and subscriptions over the last 12 months and fans voted for the winners.

The "I Got a Boy" video features the nine members in a pink house and then moves to the girls gyrating in front of random settings. They intermittently have random English lyrics, but mostly sing in Korean.

It's not the group's first foray into the United States, as the ladies appeared on the "Late Show with David Letterman" and also "Live! With Kelly" last year.

READ: What does the U.S. think of Girls' Generation ?

Artist of the Year went to rapper Eminem and the award ceremony, which was streamed live online, was hosted by actor Jason Schwartzman and musician Reggie Watts. The awards reflect the growing tendency for people to turn to the internet, rather than television or radio, for music and video.

However, according to Variety magazine, at most 220,000 people watched the event online, a fraction of the 10.1 million who tuned in for the MTV Video and Music Awards in August.

ADVERTISEMENT
Part of complete coverage on
updated 12:44 AM EST, Mon December 29, 2014
The missing AirAsia jet probably crashed into the sea, Indonesia's top rescue official said Monday, citing radar data from the plane's last contact.
updated 2:26 AM EST, Mon December 29, 2014
Here are four ways the two incidents appear to differ.
updated 2:48 AM EST, Mon December 29, 2014
Hundreds of passengers have endured a freezing night on a ferry, more than 24 hours after a fire broke out on the vessel in the Adriatic Sea.
updated 9:54 PM EST, Tue December 23, 2014
A decade on from devastating 2004 Indian Ocean tsunami, the Red Cross' Matthias Schmale says that the lessons learned have made us safer.
updated 7:24 PM EST, Tue December 23, 2014
As soon as word broke that "The Interview" will hit some theaters, celebrations erupted across social media -- including from the stars of the film.
updated 1:44 PM EST, Tue December 23, 2014
Did a rogue hacker -- or the U.S. government -- cut the cord for the regime's Internet?
updated 8:06 PM EST, Tue December 23, 2014
Monaco's newborn royals, Princess Gabriella and Crown Prince Jacques Honore Rainier, posed for their first official photos with their parents.
updated 12:06 PM EST, Tue December 23, 2014
Tim Berners-Lee, the man credited with inventing the world wide web, gives a speech on April 18, 2012 in Lyon, central France, during the World Wide Web 2012 international conference on April 18, 2012 in Lyon.
What's next for the Internet? Acclaimed scientist Sir Tim Berners-Lee shares his insights.
updated 3:22 AM EST, Tue December 23, 2014
The United States and North Korea have long been locked in a bitter cycle of escalating and deescalating tensions. But the current cyber conflict may be especially hard to predict.
updated 4:00 PM EST, Mon December 22, 2014
A chilling video shows Boko Haram executing dozens of non-Muslims.
updated 6:34 AM EST, Mon December 22, 2014
New planes, new flight tests ... but will we get cheaper airfares?
updated 12:01 PM EST, Mon December 22, 2014
Each day, CNN brings you an image capturing a moment to remember, defining the present in our changing world.
Browse through images from CNN teams around the world that you don't always see on news reports.
ADVERTISEMENT