Skip to main content

'Step Up' meets robot dancers in Virgin America's new over-the-top safety video

By Frances Cha, CNN
updated 6:00 AM EDT, Wed October 30, 2013
STORY HIGHLIGHTS
  • Virgin America's new safety video is a song-and-dance musical number
  • John Chu ("Step Up 2 and 3") directed the video

(CNN) -- Blame it on "Glee." And the Biebs. And healthy airline safety video competition.

Virgin America just released its new video, which its head of marketing and communications has been losing sleep over for months.

The elaborate new five-minute video features 36 dancers and former contestants from "So You Think You Can Dance" and "American Idol" doing everything from singing, rapping, breakdancing and contortion -- all while adhering to the FAA's in-flight safety guidelines.

It's an attempt to refresh Virgin America's 2007 hand-drawn safety video, which drew praise from passengers and the public.

Read: Betty White adds laughs to new Air New Zealand safety video

To direct the new video, the airline recruited John M. Chu, the director of classics "Step Up 2," "Step Up 3" and Justin Bieber's 3D concert film "Never Say Never."

Former Olympian Tamara Campos stars as the nun, a character revived from the old Virgin America safety video.
Former Olympian Tamara Campos stars as the nun, a character revived from the old Virgin America safety video.

More promos

As a promotion, the airline offered 20% off flight purchases made using a promo code with the safety video hashtag.

The airline is also holding a talent audition on Instagram. The winner appearing in an in-flight version of the video.

Reaction to the video have been mostly favorable from the media.

References in headlines have ranged from "The sassiest safety video you've ever seen" (Mashable) to "An in-flight safety video that will make you dance" (Skift).

The airline has a page updating the reactions on social media.

"As someone terrified of flying, this makes me wanna hop on a plane right now," tweeted @cherithebeat.

"Can't even begin to comprehend how annoying this will be on every single flight," said commenter Paul Howard on the airline's Facebook page.

"Makes me want to fly again soon. Kind of distracting though (in a good way)," was another comment.

What do you think of Virgin America's new video? Does the message get lost in the musical? Let us know in the comments below.

ADVERTISEMENT
Part of complete coverage on
updated 9:56 PM EST, Thu December 18, 2014
Journals, luggage tags, Panama hats? Yawn. We've got a selection of gifts travelers will actually use.
updated 7:26 AM EST, Thu December 18, 2014
Global events, new attractions and anniversary celebrations will put these destinations on travel radars next year. Question is, which one(s) to visit?
updated 7:48 AM EST, Fri December 19, 2014
Of all Christmas traditions out there, one has an All-American pedigree: electric Christmas tree lights.
updated 9:51 PM EST, Sun December 21, 2014
The gateway to Japan's capital, Tokyo Station, is celebrating its centennial this month -- and it's never looked better.
updated 5:04 AM EST, Wed December 17, 2014
.
Looking for snow porn? This helicopter ski adventure will fly you into the Coast Mountains for the freshest runs.
updated 10:19 AM EST, Fri December 19, 2014
From Singapore to Norway, there are plenty of reasons to plan your next trip around a fabulous hotel opening its doors next year.
updated 4:25 AM EST, Wed December 17, 2014
Step aside Mount Everest, this mountain country is home to cool cafes, crazy drinks and ancient Buddhist tradition.
updated 5:56 AM EST, Tue December 16, 2014
Nonprofit Ethical Traveler has released its annual list of the developing countries doing the most to promote human rights and preserve their environments.
updated 5:36 AM EST, Thu December 11, 2014
These waterfront watering holes have killer ocean views, creative drinks and the mahalo vibe we demand.
updated 3:38 PM EST, Wed December 10, 2014
Can't wait to book your ticket to Indianapolis and Oakland? The venerable guidebook is right there with you
updated 1:25 AM EST, Wed December 10, 2014
By helicopter, snowmobile and big-wheel truck across some of the world's most volatile landscapes.
updated 4:42 PM EST, Tue December 9, 2014
Construction begins on a new Singapore airport complex that could make delays and layovers a pleasure.
updated 9:41 AM EST, Tue December 9, 2014
Inflight chatterboxes are annoying but they're not the worst violators of onboard etiquette, according to an Expedia study.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT