Skip to main content

Apparently This Matters: Wristwatch counts down to your death

The Tikker watch counts down to your death. Happy days! Here are some other notable countdowns that are far less morbid. The Tikker watch counts down to your death. Happy days! Here are some other notable countdowns that are far less morbid.
Notable countdowns
Final space shuttle mission
Late Show Top Ten List
Countdown with Keith Olbermann
Great Guinness Toast
Doomsday: December 21, 2012
"The Final Countdown" by Europe
The 5-second rule
99 Bottles of Beer
London Olympics clock
Last day of school
Debt ceiling
Countdown clock on "Lost"
3-2-1 Contact
The Miracle On Ice
ESPN's Not Top Ten
FIFA Transfer Window
The infamous MLS countdown clock
  • Tikker counts down to let you know when you will die
  • The idea is to make you aware of death and appreciate being alive
  • The Tikker watch also tells normal time

Editor's note: Each week in "Apparently This Matters," CNN's Jarrett Bellini applies his warped sensibilities to trending topics in social media and random items of interest on the Web.

(CNN) -- Nobody wants to underwhelm when it comes to their final words on this planet.

"Diane, toast me a bagel."

So if you knew the exact moment when you were going to die, you might put some serious thought into the matter and really nail it.

Of course, you'd probably want to go out with something inspired and meaningful. Or perhaps a dark, secret confession. Maybe explain to your wife that, yes, you traded her stupid cat on Craigslist for a football phone. And, no, she can't have it when you're gone.

"Apparently This Matters" Is Jarrett Bellini's weekly (and somewhat random) look at social-media trends.

The football phone goes in the casket. So does the dog. And whatever beer's in the fridge.

It's all a little weird to consider, but if having this mortal information appeals to you, there's a popular new Kickstarter campaign that delivers this gift of death. More specifically, a wristwatch that counts down to your very last moment.

It also keeps regular time. Which is good. Because if you miss your appointment for erotic massage, there's no refund. So I've heard.

But its main job is still to remind you when you'll die.

The watch, appropriately called Tikker, "counts down your life, in order to make the world a better place." And it's a heartwarming sentiment if you're into that kind of thing. Helping others and whatnot.

I'm just not sure that if I suddenly knew I had 40 minutes to go, I'd quickly drop everything, grab a shovel and plant a tree.

Truth be told, I'd probably sit around the house, watch some Netflix and wallow in self-doubt.

You know. The usual.

But the idea is that you might go out and be a better person if you had a bit more advance warning. Which is why Tikker hopes to inspire people by reminding them that "death is non-negotiable" and, as the days slip away, it's important to "make the right decisions."

"Today I am not wearing pants!"

Just be careful to make the "right decision" at home and not, say, Jamba Juice.

Fredrik Colting is the mind behind the \
Fredrik Colting is the mind behind the "Death Watch."

Tikker comes from the mind of Fredrik Colting who, after his grandfather passed away several years ago, was inspired to create the "death watch" in his honor.

Colting said: "It made me think about death and the transience of life, and I realized that nothing matters when you are dead. Instead what matters is what we do when we are alive."

I nap a lot. Carpe diem.

However, if you're even slightly more motivated than I am, and if knowing your expiration date is something you're into, setting up the Tikker death watch will be fairly straightforward.

You simply fill out a questionnaire with inquiries about smoking, exercise and general health. That creates a special number from which you then subtract your age.

And there you have it: the exact number of years, months, days, hours, minutes and seconds until you take a big dirt nap.

With apologies to the word "exact."

Tikker is, perhaps, a bit odd, but it'll definitely be a good conversation starter at the company holiday party. And that's what Colting wants.

Tikker: \
Tikker: "Make every second count"

"The occurrence of death is no surprise to anyone, but in our modern society we rarely talk about it," he said. "I think that if we were more aware of our own expiration, I'm sure we'd make better choices while we are alive."

At the time of this writing, with two weeks to go, pledges for the Tikker death watch are at just more than $70,000. Their goal was $25,000.

So, clearly, people are pretty excited about confronting their demise.

Though hopefully not enough to test it out with a moving train.

"I still have 30 years. Bring it, Amtrak!"


"I think Tim forgot to carry the one."

"Dibs on his football phone!"

Follow Jarrett Bellini on Twitter.

Part of complete coverage on
Apparently This Matters...
updated 6:14 PM EDT, Fri October 10, 2014
I vaguely recall Pizza Hut's Book It elementary school reading incentive program. Though, to be fair, I vaguely remember what I had for breakfast.
updated 7:37 PM EDT, Fri September 26, 2014
It took a lot of effort for Leo Bonten to turn his amputated leg into a fully functional lamp. For starters, he had to break the damn thing in a freak kiddie pool accident.
updated 8:22 PM EDT, Fri September 19, 2014
If you asked me -- and God knows nobody has -- I would have to guess that never in the history of humankind has anyone ever actually slipped on a banana peel.
updated 6:23 PM EDT, Fri September 12, 2014
I'm a napper.
updated 8:44 AM EDT, Mon September 8, 2014
Since the beginning of time, man has looked up into the cosmos at those shiny, twinkling stars and thought, "I wonder if lizards would do each other up there?"
updated 11:28 AM EDT, Sat August 23, 2014
We all have weird, irrational concerns.
updated 10:25 PM EDT, Sun August 17, 2014
"What does this thing do?"
updated 1:48 PM EDT, Fri August 8, 2014
Despite all the political tension in Crimea, it's nice to know things are still safe enough at the zoo for a zebra to get it on with a donkey.
updated 9:41 PM EDT, Fri August 1, 2014
Justin Sylvester's wife is pregnant. With a baby.
updated 8:10 PM EDT, Sat July 26, 2014
There's a famous scene in the movie "Titanic" where Rose turns to Jack and says, "I want you to draw me like one of your French girls."
updated 4:15 PM EDT, Fri July 18, 2014
For several months in 2003, I did the whole European backpacker thing. Which is to say I've seen nearly every cathedral within 1,000 square miles of the Danube.
updated 3:17 PM EDT, Fri July 11, 2014
The other day I saw a death metal band hanging out by their tour van in the parking lot behind a club. They were all dressed in black, and may or may not have been working on lyrics to a new song about fire and lamb meat.
updated 9:05 AM EDT, Mon June 23, 2014
There are two good reasons to own a giant trampoline.
updated 6:51 PM EDT, Fri June 13, 2014
I would love to say my dog is intellectually qualified to be a service animal. But he's not. There's barely enough brainpower there to be a lamp.
updated 11:23 AM EDT, Sun June 8, 2014
I've never really needed an extra ear.
updated 4:32 PM EDT, Wed June 4, 2014
I never actually caught a glimpse of the Tooth Fairy when I was young, but she was definitely real and in cahoots with my mom. This, due to the fact that I never woke up to find a Nintendo.
updated 3:57 PM EDT, Fri May 23, 2014
Have you ever seen a man running in a marathon, bleeding from his nipples?
updated 3:52 PM EDT, Fri May 16, 2014
Brace yourselves, because this week's story is about sperm and poop.