Skip to main content

Panera CEO learns about hunger on his food stamp diet

By Ron Shaich, Special to CNN
updated 12:04 PM EDT, Wed September 25, 2013
A girl joins her father and others in June in Los Angeles protesting a bill that would cut funding for SNAP, or food stamps.
A girl joins her father and others in June in Los Angeles protesting a bill that would cut funding for SNAP, or food stamps.
STORY HIGHLIGHTS
  • Panera Bread CEO Ron Shaich lived on the amount a food stamp recipient gets each day
  • Shaich thought he knew about hunger, but this opened his eyes to real problem
  • He drank water and ate carbs, lost energy and admits it was only a week, not his life
  • Shaich says hunger is not "their" problem, it's ours as a society

Editor's note: Ron Shaich is the founder and CEO of Panera Bread and president of the Panera Bread Foundation. He participated in a seven-day SNAP Challenge, living on a food and beverage budget of $4.50 a day, the average benefits available to a beneficiary of the Supplemental Nutrition Assistance Program, formerly known as the food stamp program.

(CNN) -- I thought I knew a thing or two about hunger. I've met thousands of people who struggle to feed themselves and their families, visited dozens of soup kitchens, food pantries, homeless shelters and food banks, and worked closely with nonprofit organizations in trying to find new ways to end hunger.

I really thought I understood the scope of the problem.

But let me tell you something -- I had no clue. My SNAP Challenge last week taught me that merely observing someone else's plight does not hold a candle to consciously altering your habits to better understand what it might be like to live someone else's life.

Ron Shaich
Ron Shaich

The Supplemental Nutrition Assistance Program was formerly called the food stamp program. In the SNAP challenge, you live on a food and beverage budget of $4.50 a day, the average amount a recipient of food stamps gets in benefits.

I was hungry last week -- laser-focused on how much food was left in the fridge and how many dollars were left in my wallet. I was scared about eating portions that were too big, and wasn't sure what to do if my food ran out. I canceled two scheduled dinners, knowing they were way beyond my budget.

But I was doing this challenge on my own. Eighty percent of households that have problems putting food on the table include the most vulnerable -- children, the elderly and the disabled. Most people in the SNAP program would have considered my challenge as a "household of one" to be a luxury.

My approach to grocery shopping was to try to stay full. That meant carbohydrates. In retrospect, it was a poor choice. I ended up with a diet largely based around pasta, lentils, chickpeas and cereal. While it wasn't a ton of food, I could mix and match for various meals and find myself not quite full -- but enough to get by. Breakfast and snacks were Toasted Oats. Lunch and dinner varied between chickpea, jalapeno and tomato soup, lentil casserole and pasta with tomato sauce and garlic. Fresh fruit, vegetables and yogurt were too expensive.

I also gave up coffee because it didn't fit within the budget. I only drank water. My drastic change in diet made me listless and grumpy.

But the seven days of this challenge happened in a vacuum. It was really just an imitation of a very real problem facing millions of Americans -- it wasn't my real life. It was over in a week. No other pressures weighed on my shoulders the way they do on those of people who use food stamps. I wasn't worrying about my car breaking down or not being able to pay for gas or having my electricity turned off or finding work or paying an unforeseen medical bill.

Speier slams GOP slashing food stamps
Fighting food stamp fraud

All I had to worry about was my food, and that was challenging enough.

One in six people in this country, or roughly 48 million Americans, face this reality. At the same time, they confront other obstacles and manage to deal with more pressing challenges every day. The statistics are alarming. However, it wasn't until I participated in the challenge and heard stories from the hundreds of people who responded to my blog posts that I really understood what a life of food insecurity means.

One person wrote me, "It's not about a weeklong 'challenge.' It's about months. It's about deciding whether to eat or buy heart medicine or diabetic drugs. ... It's about knowing that this week is followed by another and another and another. It's not about (whether or not food is) boring. It's about living."

I believed at first that by taking the challenge to eat on $4.50 a day diet, I could raise awareness about hunger. What has become clear is that those who are "food insecure" -- or even those living close to that edge -- are all too aware of their circumstances.

Helping the hungry is not a zero sum game. We can discuss policy, and undoubtedly each of us will land on one side or the other of the political debate.

Unfortunately, the debate we often hear in Washington leads to thinking that the issue can be seen in black or white, right or wrong, good or bad.

We all know there are people who abuse the system. I have no doubt that there are some people who accept SNAP benefits when they either don't need the assistance or may not use them appropriately. But SNAP is really an efficient program. There are small problems with the system -- but there always are in large, complex systems.

Tens of millions of people, most of whom are elderly or have children, rely on this safety net to help them cope with very difficult situations beyond their control. And we can all acknowledge our shared responsibility to help these fellow citizens survive and ultimately create productive lives of dignity.

Throughout my SNAP Challenge, I kept returning to the same questions: What kind of society do we want to live in? Do we want to live in a country that turns a cold shoulder to the problem of hunger, or one in which we work together to face it head on?

We, in corporate America, must be part of the solution. At Panera, we have tried to stretch ourselves to think of how to address hunger in new ways and challenge others to do the same. We have developed five nonprofit "Panera Cares" community cafes with no set prices and have donated hundreds of millions of dollars in products to food banks. Our view is that unless we at Panera take care of the world that we live in, there won't be any society left to support us.

If the past week has taught me anything, it's that hunger is not a problem of "them," it's a problem of "us." Hunger exists in every community, in every county, in every state. Simply put, this is our problem to solve, and it's time to do so.

Follow us on Twitter @CNNOpinion.

Join us on Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Ron Shaich.

ADVERTISEMENT
Part of complete coverage on
updated 3:47 PM EDT, Mon September 15, 2014
LZ Granderson says Congress has rebuked the NFL on domestic violence issue, but why not a federal judge?
updated 12:50 PM EDT, Mon September 15, 2014
Mel Robbins says the only person you can legally hit in the United States is a child. That's wrong.
updated 1:23 PM EDT, Mon September 15, 2014
Eric Liu says seeing many friends fight so hard for same-sex marriage rights made him appreciate marriage.
updated 3:38 PM EDT, Mon September 15, 2014
SEATTLE, WA - SEPTEMBER 04: NFL commissioner Roger Goodell walks the sidelines prior to the game between the Seattle Seahawks and the Green Bay Packers at CenturyLink Field on September 4, 2014 in Seattle, Washington. (Photo by Otto Greule Jr/Getty Images)
Martha Pease says the NFL commissioner shouldn't be judge and jury on player wrongdoing.
updated 5:22 PM EDT, Mon September 15, 2014
It's time for a much needed public reckoning over U.S. use of torture, argues Donald P. Gregg.
updated 12:08 PM EDT, Mon September 15, 2014
Peter Bergen says UK officials know the identity of the man who killed U.S. journalists and a British aid worker.
updated 12:20 PM EDT, Sat September 13, 2014
Joe Torre and Esta Soler say much has been achieved since a landmark anti-violence law was passed.
updated 4:55 PM EDT, Fri September 12, 2014
David Wheeler wonders: If Scotland votes to secede, can America take its place and rejoin England?
updated 6:07 PM EDT, Fri September 12, 2014
Jane Stoever: Society must grapple with a culture in which 1 in 3 teen girls and women suffer partner violence.
updated 4:36 PM EDT, Fri September 12, 2014
World-famous physicist Stephen Hawking recently said the world as we know it could be obliterated instantaneously. Meg Urry says fear not.
updated 6:11 PM EDT, Fri September 12, 2014
Bill Clinton's speech accepting the Democratic nomination for president in 1992 went through 22 drafts. But he always insisted on including a call to service.
updated 6:18 PM EDT, Fri September 12, 2014
Joe Amon asks: What turns a few cases of disease into thousands?
updated 1:21 PM EDT, Thu September 11, 2014
Sally Kohn says bombing ISIS will worsen instability in Iraq and strengthen radical ideology in terrorist groups.
updated 1:30 PM EDT, Thu September 11, 2014
Analysts weigh in on the president's plans for addressing the threat posed by the Islamic State of Iraq and Syria.
updated 9:27 AM EDT, Thu September 11, 2014
Artist Prune Nourry's project reinterprets the terracotta warriors in an exhibition about gender preference in China.
updated 9:36 AM EDT, Wed September 10, 2014
The Apple Watch is on its way. Jeff Yang asks: Are we ready to embrace wearables technology at last?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT