(CNN)Here is a look at South by Southwest, a collection of music, film and interactive conferences and festivals held annually in Austin, Texas. It is nicknamed "South by" and abbreviated SXSW.
The purpose of SXSW is to create an opportunity for "creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas."
There were 700 attendees in 1987, the first year of the conference.
1986 - Louis Jay Meyers and Roland Swenson approach The Austin Chronicle's Louis Black and Nick Barbaro about organizing a music festival in Austin, Texas, similar to the New Music Seminar, a music convention in New York.