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This Esquire magazine mistake really happened

By Dorrine Mendoza, CNN
updated 12:50 PM EDT, Wed September 11, 2013
STORY HIGHLIGHTS
  • An image of 9/11's "falling man" was posted with unrelated content
  • The mistake quickly spread on Twitter
  • Esquire's apology viewed as unsympathetic

(CNN) -- Esquire magazine published a previously written piece by journalist Tom Junod about the powerful "falling man" image of September 11. But somewhere in the site's technology, the image became associated with unrelated content, resulting in an unfortunate online display.

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