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Photos: 'Feminine hygiene' ads

This 1970s-era magazine advertisement for Modess sanitary napkins asks women to reconsider the feminine protection options their mothers passed along. Johnson & Johnson's Modess ads ran for decades. The campaign is best known for its "Modess because" ads, which featured glamorous models wearing evening gowns.

This 1970s-era magazine advertisement for Modess sanitary napkins asks women to reconsider the feminine protection options their mothers passed along. Johnson & Johnson's Modess ads ran for decades. The campaign is best known for its "Modess because" ads, which featured glamorous models wearing evening gowns.