China instructs its citizens on how to behave abroad

Backlash against Chinese tourists

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    Backlash against Chinese tourists

Backlash against Chinese tourists 03:51

Story highlights

  • China's government has issued a set of guidelines for tourists
  • Among them: Doodling or carving on ancient relics is not acceptable behavior
  • Regulations are response to recent case of Chinese teenager defacing an Egyptian sculpture

Spitting. Littering. Cutting in lines. Defacing historic treasures.

These are some of the behaviors the Chinese government is hoping to eradicate with a set of official conventions to be followed by Chinese citizens when traveling.

The guidelines were posted Tuesday on the Chinese central government's website.

According to state news agency Xinhua, the regulations also prohibit climbing on or touching ancient relics or carving into them.

"Being a civilized tourist is the obligation of each citizen," according to the government post, which lays out a long list of guidelines issued by the National Tourism Administration.

The call for "civilized" conduct comes in the wake of a firestorm of anger and outrage unleashed in Egypt, China and around the world this week when a 15-year-old Chinese tourist carved his name in Chinese characters into the 3,500-year-old stone at Egypt's Luxor Temple.

The 'Ding was here' graffiti

The biggest backlash came from within China with netizens exposing and criticizing the teenager.

The netizen reaction shows the incident in Egypt should not be used to generalize the behavior of Chinese travelers, says Mei Zhang, founder and CEO of travel agency WildChina, which handles both inbound and outbound tourists.

"This kind of behavior is difficult to label as bad Chinese tourist behavior because the outreach you've seen on Chinese social media like Sina Weibo is, 'How can this be possible?'" Zhang told CNN.

"It's almost like the behavior of this young man in Egypt is one piece of [Chairman] Mao's dropping that spoils the whole pot of soup. This is what Chinese are saying."

Outrage after Chinese tourist defaces Egyptian temple

The government regulations also call on travelers to follow public orders, protect ecology, public infrastructure and utilities, maintain a clean environment, respect the rights of others and show them courtesy, Xinhua reported. Travelers should also seek appropriate entertainment, according to the guidelines.

Outbound Chinese tourism has expanded rapidly in recent years. In 2012, Chinese overtook Americans and Germans as the world's top international tourism spenders, with 83 million people spending a record $102 billion on international tourism.

That growth has brought with it a backlash in some industry sectors. (See our report on Chinese tourism: The good, the bad and the backlash).

WildChina's Zhang said there have been similar issues in the past as Chinese citizens begin to travel internationally.

"It's a natural process that Chinese travelers are going through, as travelers around the world have also gone through. It's a gradual process of China's coming out, of China's travelers being exposed to more of the international world. It's a natural adjustment stage," she told CNN.

Earlier this month, Beijing called on its nation's tourists to improve their behavior, with Vice Premier Wang Yang stating it was important to project a good image of Chinese tourists.

Chinese travelers the world's biggest spenders