Skip to main content
Part of complete coverage on

You natural beauty, you!

By Petra Guglielmetti,
updated 8:04 AM EDT, Fri May 24, 2013
  • "Natural" does not mean the same thing for all cosmetics.
  • Plant oils, like argan oil, coat hair without weighing it down
  • Some brands use fruit and vegetable dyes to lend makeup its color

(CNN) -- You're well-versed in all things locally grown, have your kids happily eating quinoa and can identify at least three varieties of kale. Problem is, the beauty aisles remain a jungle of confusing green terminology on pretty, leaf-covered labels.

"There is no clear-cut, universal definition of the term natural," notes cosmetic chemist Jim Hammer of Uxbridge, Massachusetts. The same goes for botanical and pure. They typically mean that a product doesn't contain chemicals such as synthetic preservatives and artificial colors and might have key botanical ingredients. One sign it's the real deal: It has the seal of the Natural Products Association, indicating that a formula is at least 95 percent plant-based.

The next step up the green ladder is organic, meaning the plants were grown without synthetic pesticides and fertilizers. You'll see a USDA Organic seal (like on milk cartons), which certifies a formula is at least 95 percent organic. The USDA Made With Organic Ingredients and the NSF Contains Organic Ingredients seals mean items contain at least 70 percent organic ingredients.

Read on for what's new in natural and our picks to bring your beauty regimen back to the earth.

Stay in touch!
Don't miss out on the conversation we're having at CNN Living. Follow us on Twitter and Facebook for the latest stories and tell us what's influencing your life. How to be a natural beauty

Skin savers
Even dermatologists who offer the most high-tech treatments acknowledge the benefits of simple plant ingredients, like grape-seed and coconut oil. "Natural oils replace what the skin loses as we age and provide organic anti-inflammatory properties for glowing, supple, more youthful skin," says New York City dermatologist David Colbert, MD.

Straight-from-nature ingredients like aloe and honey are also good for sensitive skin, adds New York City dermatologist Doris Day, MD. Spot-test new products since even natural ingredients can be irritating, says Los Angeles dermatologist Jessica Wu, MD. 7 ways you're aging your skin

Hair helpers
They might have once had a reputation for not leaving oilier hair feeling clean, but sulfate-free shampoos have improved. "These days, there are many non-sulfate detergents, like alkyl polyglucosides, that can be excellent foamers," Hammer says (though most require some chemical processing, so they're not strictly natural).

Also, from-the-tree smoothers, like argan oil, have become cult favorites for making hair silky without weighing it down, he continues. "Natural plant oils coat the hair, shielding it from humidity and helping prevent frizz," he says. Hair care tips from Bobbi Brown

Makeup picks
It's no oxymoron: "You can create really glamorous looks with natural makeup," says celebrity makeup artist Nick Barose of New York City. Some brands use fruit and vegetable dyes to lend makeup its color. Mineral powder, the grandmother of natural makeup, has come a long way, with more brands offering lightweight versions to match all skin tones. Plus, it's still great at absorbing oil and offering natural sun protection.

Meanwhile, more and more makeup brands are introducing innovative eco-friendly packaging and their own recycling programs (some with incentives!), like Back to MAC, in which customers receive a free lipstick for every six empty packages they return. With all this progress, the natural look now means pretty much anything you want it to, and it's even easier to make your makeup matter.

Copyright Health Magazine 2011

Part of complete coverage on
CNN Living reflects your life. From advice for modern parents to the freshest news in food: It's all here.
salad eatocracy
Meatloaf chunks, Jell-O, mixed greens: they all count as salad. Toss aside everything you thought you knew.
The developers of the Siren dating app believe women needed to control their visibility.
Being an addict's mom: "It's just a very, very sad place."
Designer Nili Lotan culls imagery from socio-political issues to create high fashion.
Tommy Hilfiger home
At his Miami home: "If it's not shagadelic or groovy, it's not coming into the house."
The goal of the Monument Quilt project is to create healing spaces by and for rape survivors.