Skip to main content
Part of complete coverage on

Auto industry revs up recovery on Spain

By Isa Soares, CNN
updated 12:16 PM EST, Thu February 28, 2013
STORY HIGHLIGHTS
  • Ford, Renault and Volkswagen expanding production in Spain because of cheaper labor costs
  • This month, Nissan Barcelona received $178 million in investment to produce 80,000 cars
  • According to the OECD, Spain's labor costs have dropped almost 5% percent from 2009 to 2012

(CNN) -- In Spain, out of economic pain and adversity, opportunity is emerging.

The country is in a deep recession and unemployment sits at a painful 26%. But there are signs of a comeback -- in the auto industry, at least.

Ford, Renault and Volkswagen have all decided to expand production in Spain because of cheaper labor costs.

Japanese automaker Nissan is also expanding, but it's also doing something else quite radical: it's hiring.

Read more: Cornish pasties filling hunger for jobs

This month, Nissan Barcelona received $178 million dollars in investment to produce 80,000 cars. The deal will help create 1,000 direct and 3,000 indirect jobs.

This agreement would not have been possible had it not been for Nissan's negotiation of new working practices with Spanish trade unions.

Read more: Diageo: Europe must be more competitive

Nissan struck an agreement with the unions, limiting wage increases and giving the company more flexibility with its temporary workforce. The difference, believe it or not, is quite substantial.

According to the OECD, Spain's labor costs have dropped almost 5% percent from 2009 to 2012.

In that same period, France -- where labor costs are a contentious issue -- has seen its costs increase by 4.3%. Germany's, comparatively, have increased 1.9%. Even Italy, where costs have risen 2.7%, and the UK, up 2.2%, haven't adapted to the tough economic times.

Read more: Could emerging markets be Lindt's new sweet spot?

Frank Torres, director general of Nissan Motor Iberica, told CNN lowering labor costs were an achievement for Nissan Barcelona and for Spain itself -- making it an increasingly competitive location for manufacturing and exporting cars.

But labor market reforms are not enough to make Nissan Barcelona competitive on the global stage.

Torres said the company needed to make logistical savings to stand out from other automakers and Nissan manufacturing hubs, it needed to make savings on the ground.

That's exactly what it did.

It now has twenty key suppliers under their roof and a port less than five minutes away from their doorstep.

It's this logistical innovation that has enabled Nissan Barcelona to cut costs by as much as 30%; and for an industry that accounts for 10% of Spain's industry, this is a crucial part of Spain's long haul to recovery.

ADVERTISEMENT
Part of complete coverage on
Marketplace Europe
updated 8:46 AM EDT, Fri April 12, 2013
Turkey is a "source of inspiration" to show how Islam and democracy can go hand-in-hand, the country's deputy prime minister has told CNN.
updated 8:57 AM EDT, Fri April 5, 2013
Bright, shiny and emblazoned with names like Ferrari and Lamborghini -- these brakes are almost as stylish as the cars they're hidden within.
updated 1:23 PM EDT, Thu March 21, 2013
EasyJet's new London to Moscow route is an opportunity to attract more business travelers, according to the low cost airline's chief executive.
updated 1:45 PM EDT, Thu March 21, 2013
If you're a business traveller in Europe, you'll no doubt have complained at length about the regions' airlines, be it the cost of a plane ticket or the quality of the food or the delays.
updated 5:32 AM EST, Fri March 8, 2013
European demands for the steel industry to cap emissions by 2020 are "unachievable" with current technology, according to an ArcelorMittal executive.
updated 1:51 PM EST, Thu March 7, 2013
At Oknoplast's production site outside Krakow, Poland, windows of all shapes and sizes are stacked up ready for delivery.
updated 11:47 AM EST, Fri February 22, 2013
We receive them almost on a daily basis; text messages alerting us that our taxi is outside or our dentist appointment is tomorrow.
updated 11:45 AM EST, Fri February 22, 2013
What happens when you mix detergent, cosmetics and a bucket load of adhesives? You get a multi-billion dollar German corporation called Henkel.
updated 1:24 PM EST, Thu February 7, 2013
It is said that the devil would never dare cross the River Tamar into Cornwall for fear of ending up as a filling in a Cornish pasty. The legend, it seems, could just be true.
updated 1:39 PM EST, Thu February 7, 2013
Europe needs to cut back on its red tape and be more competitive if it is to succeed on a global stage, according to Diageo's chief executive.
updated 12:35 PM EST, Thu January 17, 2013
Booms, busts and bubbles are all jargon you might associate with today's troubled Irish economy. But now you can add "beans" to that list.
updated 12:34 PM EST, Thu January 17, 2013
Multinational companies see Ireland as the "gateway" to investing in Europe, says the boss of the country's largest food company.
updated 6:55 AM EST, Fri January 25, 2013
UK Prime Minister David Cameron's voiced his intentions to let the British people vote on Europe. The mayor of London says it's all part of democracy.
updated 8:26 AM EST, Fri January 11, 2013
It started with one man peddling lavender and rosemary oil at local markets -- now it's a business valued at $4.8 billion.
updated 1:45 PM EST, Thu January 10, 2013
Jaeger LeCoultre CEO Jerome Lambert talks about the benefits of being part of a larger group.
updated 10:07 AM EST, Thu December 27, 2012
CNN's Richard Quest explores how European business leaders have dealt with the financial climate in 2012.
updated 9:51 AM EST, Thu December 27, 2012
CNN's Richard Quest looks at how European businesses have performed amid a cold climate of austerity.
Click here to read more of the top business stories from across the continent brought to you by the Marketplace Europe team.
ADVERTISEMENT