Skip to main content
Part of complete coverage on

Can playing games keep you safe abroad?

By Daisy Carrington, for CNN
updated 10:01 PM EST, Tue February 12, 2013
Mr Travel is the first game to train users in travel security. Mr Travel is the first game to train users in travel security.
HIDE CAPTION
'Serious games' tackle travel
Serious games tackle travel
Serious games tackle travel
Serious games tackle travel
Serious games tackle travel
Serious games tackle travel
Serious games tackle travel
<<
<
1
2
3
4
5
6
7
>
>>
STORY HIGHLIGHTS
  • Businesses are increasingly using games to train employees heading overseas
  • Games rely on simulated realities to give users a practical experience
  • Mr Travel is the first security travel game on the market. It guides users through a variety of potentially dangerous scenarios

(CNN) -- Video games are no longer viewed as the preserve of teenage timewasters but as useful tools for businesses to prepare employees headed overseas.

"Serious games", as they're generally referred to (distinguishing them from those played for entertainment), often employ simulations of real-life scenarios, giving business travelers the chance to navigate a foreign climate prior to takeoff.

Read also: High-tech hotels a hit with geeky guests

"The biggest failure of traditional (training) techniques is that they are not engaging enough for learners to stick with," notes Mike Emonts, the senior business development specialist at Alelo, a software company that specializes in Virtual Cultural-Awareness Trainers.

I've done my homework, and there's nothing else out there that does what we do.
Louis Bernard

Alelo's products were originally created to train military and government personnel to operate abroad. Using realistic scenarios, users can learn to how to manage a crowd in Iraqi Arabic, or direct rebuilding measures in Pashto. The company is currently working to adapt their model to fit with enterprises dong business internationally.

"We believe the effectiveness of our solution would apply to the travel market," says Emonts. "The bottom line is that travelers are not looking to simply learn a language. They want to order at restaurants, and ask people directions. They have specific tasks they want to be able to accomplish. Our training solutions are specifically developed for this purpose."

Though pervasive in many industries, serious games have only started gaining momentum in the business travel sector. Louis Bernard, who has recently developed "Mr Travel" believes his is the only travel security game on the market.

"I've done my homework, and there's nothing else out there that does what we do," he says. Mr Travel, which made its UK debut at the Business Travel Show last week, mimics the sort of scrapes a road warrior might face in a foreign climate.

Business travel seems like a great audience for this type of media.
Ian Bogost

Though the world it portrays is fictional (users "time travel" through cartoon landscapes like the Wild West, and ancient Persia), the dilemmas are all real.

Users are taught how to safely store their passport, avoid questionable food, and even endure a kidnapping.

Companies sending employees overseas are required by law to provide them with travel security training.

Bernard, whose background is in crisis management and risk development, has himself administered many of these educational sessions.

"Travel security presentations can be boring," he admits. "That's why I developed Mr Travel; I wanted to come up with a way to engage employees, and ensure they actually retain the appropriate information."

Read also: Digital detox: Gadget junkies go cold turkey

In addition to being an arguably more effective education model, Mr Travel is also a lot cheaper than traditional training.

Still, given the potential spending power of business travelers (and the companies that employ them), there is still a relative gap in the market for serious games that address their needs.

Ian Bogost, a professor at the Georgia Institute of Technology and a founding partner of Persuasive Games, theorizes that a shaky global economy has forced some companies to take a pause from investing in serious games. He also finds that corporations make reluctant trailblazers.

"The idea of using a medium like games, or anything else that's new and slightly unproven, or unfamiliar, always puts it at a disadvantage."

Bogost developed Jetset, a tongue-and-cheek game about airport security aimed at business travelers, back in 2007, but found there wasn't much market for it at the time.

"If you travel a lot, and watch what folks are doing on airplanes, you'll find them playing Solitaire or Bejeweled on their iPhones. They're games that don't have anything to do with the travel experience, because really, when you're traveling, you just want it all to go away; you don't want to think about the fact that you're on a plane."

Still, Bogost recognizes that there is tremendous opportunity for more advanced games in the travel industry.

"Business travel seems like a great audience for this type of media," he notes. "They always have (personal electronic devices) on their person, they're stuck in one place for long periods of time, and stuck in one place where they have internet access. On the surface, it makes sense."

ADVERTISEMENT
Part of complete coverage on
updated 10:12 PM EDT, Thu April 10, 2014
Imagine you're a hotel company with a score of brands that seem, well, dated. All the flash amenities of yesteryear seem irrelevant today.
updated 12:14 AM EDT, Tue April 8, 2014
The European firm has unveiled how passengers flying on its new A350 XWB might travel.
updated 9:35 AM EDT, Wed March 26, 2014
Would you pay to cut in line for the toilets on a flight?
updated 9:18 PM EST, Tue March 4, 2014
Concorde is a thing of the past, but a number of companies are racing to release the first supersonic business jet.
updated 9:22 PM EST, Sun March 2, 2014
Though we're still in the early stages of 2014, it is already proving one of the most expensive years for the travel industry.
updated 12:15 PM EST, Tue March 4, 2014
At $83,200 a night, the Royal Penthouse Suite at Geneva's Hotel President Wilson is the most expensive hotel room in the world.
updated 10:48 PM EST, Sun February 16, 2014
From 'ascending rooms' and mini-bars to pillow menus and iPad-controls, discover the evolution of hotel room amenities.
updated 11:12 AM EST, Mon February 17, 2014
There's a new group of travelers in town -- and it hardly matters which town you're talking about.
updated 11:57 PM EST, Wed February 12, 2014
It's Boeing vs. Airbus as the heavy-weight plane makers face off at the Singapore airshow.
updated 9:03 PM EST, Sun February 9, 2014
How airlines are making in-flight maps more interactive and monetizing them.
updated 8:03 PM EST, Mon February 3, 2014
What do new planes have to endure during cold weather testing?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT