Skip to main content
Part of complete coverage on

Social media make us more honest

By Jeffrey Hancock, Special to CNN
updated 10:00 AM EST, Sun January 13, 2013
STORY HIGHLIGHTS
  • In 2012, deception seemed rampant in the news, says Jeffrey Hancock
  • He says technology enables or abets some new forms of deception
  • Still, studies find that people lie less frequently on LinkedIn and Facebook, he says
  • Hancock: People want to be perceived as truthful, especially among friends

Editor's note: Jeffrey Hancock is associate professor of communication and of information science at Cornell University. He spoke in September at TEDx Winnipeg. TED is a nonprofit dedicated to "ideas worth spreading", which it makes available through talks posted on its website.

(CNN) -- It's been an astonishing year for deception and technology. A famous author in Britain, RJ Ellory, became even more famous when he was discovered reviewing his own work, positively of course, with fake identities online. Prominent journalists were found to have plagiarized the work of others

Fake online reviews were discovered for everything from hotels to Kindle covers to doctors.

And I haven't even mentioned the presidential election.

Technology is affecting almost all aspects of human life, and deception, one of humankind's most fascinating behaviors, is no exception. Technology is making possible some interesting new forms of deception, like the butler lie, the sock puppet, and the Chinese water army.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



Butler lies are those little deceptions that we tell one another to avoid social interaction. Examples include the ubiquitous "on my way" when in fact we are not on our way, or "sorry, I just got your text" when actually we just didn't want to respond right away. Another butler lie is the lost reception explanation ("I'm in a tunnel!"). Butler lies help us manage our social attention in an always-on communication world. They allow us to use the technology as a sort of social buffer to avoid interaction when we're technically always available, while at the same time giving plausible excuses to maintain social relationships we care about.

TED.com: Our buggy moral code

Sock puppets are individuals who provide reviews or commentary about their own work, usually highly positive, of course. The Internet allows for this kind of identity deception because people can chose any identity they want. But it can come with a cost when false identities are exposed. In response to the unmasking of Ellory, many authors publicly shamed him and pledged to never engage in sock puppetry.

Reviewing one's own work with a false identity isn't exactly new. Walt Whitman was infamous for doing that well before the Internet was invented. But the use of identity deception at scale, with thousands of people doing so in concert, is new. This is the Chinese Water Army phenomenon. The term refers to the large number of Chinese online writers that are paid a small amount of money to write opinions and reviews. In North America this is also commonly referred to as Astroturfing, in which an organization mimics a grass-roots movement by paying people to "spontaneously" support their position.

Pamela Meyer: How to spot a liar
Prof: 'Voters unfazed by candidates' lies'
Randi Zuckerberg in photo sharing flap

It would be easy to assume that technology is growing our lying habits. But this isn't quite right. Let's consider the most important interactions, those with our friends, loved ones, and colleagues.

Does technology make us more or less likely to lie to one another? Surprisingly, a lot of research suggests that Internet technology can actually make us more honest. In several of our studies, for example, people lied less in e-mail than face to face. The place where people lie the most? The telephone.

TED.com: Why we make bad decisions

We've also looked at social network sites and the claims people make. On LinkedIn, where people post resumé information, we found that people lie less about their past responsibilities and skills than in a traditional paper-based resume. Other work shows that Facebook profiles reflect people's actual personality, rather than some idealized version.

Even in online dating, often mocked as a hotbed for lies, we found that yes, people lie, but usually not by that much. Men lie a little about their height, income and education, and women lie a little about their weight and physical appearance. This isn't really that different from meeting someone in a bar, when you think about it.

Why might technology make us more honest with each other? One reason is that people view themselves as honest and lying violates that self-concept. This is especially true when talking to people with whom we have a relationship, like our friends and family, or want to have a relationship, like future employers and dates. Being perceived as deceptive can seriously harm reputations and relationships, regardless of the medium.

The place where people lie the most? The telephone.
Jeffrey Hancock

But perhaps the most important reason is that we are in an incredibly fluid era of human social evolution. Consider that humans started talking to each other about 50,000 to 100,000 years ago, and over that time around a trillion humans have lived. The written word, however, only emerged about 5,000 years ago, and until World War II over half the world's population couldn't read or write. So, for most of those trillion humans, every word they ever said just disappeared. Gone. Now the average North American records more words in texts and e-mails in a day than most humans did throughout history.

This obviously has important implications for deception. Because of our social evolution we're not wired to automatically remember that our e-mails and texts and blogs and Facebook chats leave a semi-permanent record. Just ask any politician caught in a scandal in the last decade.

TED.com: The brain in love

On the plus side, these records give researchers a chance to study all sorts of social behavior that were mostly invisible before. We can use computers to analyze the language in these records and find word patterns that reveal deception, like whether a hotel review was written by someone who actually stayed at the hotel or not (take a look at the end of the TED talk to see if you can tell which hotel review is fake).

We're in a crucial change state between the era of ephemeral talk and the era of the digital trace, where everything we do and say creates our own personal record. Deception, whether we want it or not, will no doubt evolve with us as we adapt to this new world of communication. The future of lying, like the future of humanity, is wide open.

Follow @CNNOpinion on Twitter.

Join us at Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Jeffrey Hancock.

ADVERTISEMENT
Part of complete coverage on
updated 8:21 AM EDT, Mon September 1, 2014
Carlos Moreno says atheists, a sizable fraction of Americans, deserve representation in Congress.
updated 12:25 PM EDT, Sun August 31, 2014
Julian Zelizer says Democrats and unions have a long history of mutual support that's on the decline. But in a time of income inequality they need each other more than ever
updated 12:23 AM EDT, Sun August 31, 2014
William McRaven
Peter Bergen says Admiral William McRaven leaves the military with a legacy of strategic thinking about special operations
updated 12:11 PM EDT, Fri August 29, 2014
Leon Aron says the U.S. and Europe can help get Russia out of Ukraine by helping Ukraine win its just war, sharing defense technologies and intelligence
updated 1:24 PM EDT, Fri August 29, 2014
Timothy Stanley the report on widespread child abuse in a British town reveals an institutional betrayal by police, social services and politicians. Negligent officials must face justice
updated 9:06 PM EDT, Fri August 29, 2014
Peter Bergen and David Sterman say a new video of an American suicide bomber shows how Turkey's militant networks are key to jihadists' movement into Syria and Iraq. Turkey must stem the flow
updated 11:54 AM EDT, Mon September 1, 2014
Whitney Barkley says many for-profit colleges deceive students, charge exorbitant tuitions and make false promises
updated 10:34 AM EDT, Fri August 29, 2014
Mark O'Mara says the time has come to decide whether we really want police empowered to shoot those they believe are 'fleeing felons'
updated 10:32 AM EDT, Thu August 28, 2014
Bill Frelick says a tool of rights workers is 'naming and shaming,' ensuring accountability for human rights crimes in conflicts. But what if wrongdoers know no shame?
updated 10:43 PM EDT, Thu August 28, 2014
Jay Parini says, no, a little girl shouldn't fire an Uzi, but none of should have easy access to guns: The Second Amendment was not written to give us such a 'right,' no matter what the NRA says
updated 1:22 PM EDT, Sat August 30, 2014
Terra Ziporyn Snider says many adolescents suffer chronic sleep deprivation, which can indeed lead to safety problems. Would starting school an hour later be so wrong?
updated 9:30 AM EDT, Fri August 29, 2014
Peggy Drexler says after all the celebrity divorces, it's tempting to ask the question. But there are still considerable benefits to getting hitched
updated 2:49 PM EDT, Fri August 29, 2014
The death of Douglas McAuthur McCain, the first American killed fighting for ISIS, highlights the pull of Syria's war for Western jihadists, writes Peter Bergen.
updated 6:42 PM EDT, Tue August 26, 2014
Former ambassador to Syria Robert Ford says the West should be helping moderates in the Syrian armed opposition end the al-Assad regime and form a government to focus on driving ISIS out
updated 9:21 AM EDT, Wed August 27, 2014
Ruben Navarrette says a great country does not deport thousands of vulnerable, unaccompanied minors who fled in fear for their lives
updated 9:19 AM EDT, Wed August 27, 2014
Robert McIntyre says Congress is the culprit for letting Burger King pay lower taxes after merging with Tim Hortons.
updated 7:35 PM EDT, Tue August 26, 2014
Wesley Clark says the U.S. can offer support to its Islamic friends in the region most threatened by ISIS, but it can't fight their war
updated 4:53 PM EDT, Tue August 26, 2014
America's painful struggle with racism has often brought great satisfaction to the country's rivals, critics, and foes. The killing of Michael Brown and its tumultuous aftermath has been a bonanza.
updated 3:19 PM EDT, Tue August 26, 2014
Rick Martin says the death of Robin Williams brought back memories of his own battle facing down depression as a young man
updated 11:58 AM EDT, Tue August 26, 2014
David Perry asks: What's the best way for police officers to handle people with psychiatric disabilities?
updated 3:50 PM EDT, Mon August 25, 2014
Julian Zelizer says it's not crazy to think Mitt Romney would be able to end up at the top of the GOP ticket in 2016
updated 4:52 PM EDT, Mon August 25, 2014
Roxanne Jones and her girlfriends would cheer from the sidelines for the boys playing Little League. But they really wanted to play. Now Mo'ne Davis shows the world that girls really can throw.
updated 5:04 PM EDT, Mon August 25, 2014
Kimberly Norwood is a black mom who lives in an affluent neighborhood not far from Ferguson, but she has the same fears for her children as people in that troubled town do
updated 5:45 PM EDT, Fri August 22, 2014
It apparently has worked for France, say Peter Bergen and Emily Schneider, but carries uncomfortable risks. When it comes to kidnappings, nations face grim options.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT