Skip to main content

Hasbro to unveil black and silver Easy-Bake Oven after teen's petition

By Emanuella Grinberg, CNN
updated 12:12 PM EST, Tue December 18, 2012
McKenna Pope (right) delivers petition signatures to Hasbro's headquarters in Pawtucket, Rhode Island, with mother Erica Boscio and brothers Gavyn and Matthew Boscio (left to right).
McKenna Pope (right) delivers petition signatures to Hasbro's headquarters in Pawtucket, Rhode Island, with mother Erica Boscio and brothers Gavyn and Matthew Boscio (left to right).
STORY HIGHLIGHTS
  • Hasbro invites teen who launched Easy-Bake oven petition to view new prototype
  • McKenna Pope, 13, said pink and purple packaging discourages boys from kitchen play
  • Hasbro says black and silver Easy-Bake oven has been in the works for the 18 months

(CNN) -- Hasbro announced plans Monday to unveil a black and silver Easy-Bake Oven after meeting with the New Jersey teen who started a campaign asking the toy maker to offer the product in gender-neutral packaging.

McKenna Pope's Change.org petition earned more than 40,000 signatures and the support of celebrity chefs who backed her request to change the Easy-Bake Ultimate Oven's girl-centric pink and purple packaging to include boys, too. She also asked Hasbro offer the product in different "non-gender-specific" colors that appeal to boys and girls.

Hasbro said the black and silver design has been in development for 18 months and pointed out that the oven has been offered in a variety of colors since 1963, including teal, green, yellow, silver, blue and purple.

"We value input from our consumers and given the widespread interest in McKenna Pope's story, we extended an invitation to McKenna and her family to visit Hasbro and meet with our Easy-Bake team," Hasbro said in a statement. The company did not say whether it would change the packaging to include boys in its marketing.

Gender-neutral toy marketing

The 13-year-old launched the petition after on behalf of her 4-year-old brother, who wanted an Easy-Bake oven for Christmas. She could find them only in pink and purple, which she felt would discourage him and other boys from using them.

Teen says pink toy oven excludes boys from kitchen play

Stay in touch!
Don't miss out on the conversation we're having at CNN Living. "Like" us on Facebook and have your say! Get the latest stories and tell us what's influencing your life.

On Monday, McKenna delivered boxes filled with petition signatures to Hasbro's headquarters in Pawtucket, Rhode Island.

"I was so excited when Hasbro asked to meet with me. I wanted to make sure they were hearing the feedback from 40,000 people who supported my campaign," McKenna said in a statement from Change.org. "I'm thrilled that they not only recognize the importance of a gender-neutral Easy Bake Oven, but also, they've committed to launching one in 2013. Now, boys and girls can choose any color oven they want!"

The new design will be unveiled at the New York Toy Fair in February with the rest of Hasbro's new products for the year, the company said.

McKenna's petition generated national conversation about how packaging and marketing might enforce gender stereotypes and discourage children from playing with particular toys. Others, including the Toy Industry Association, said toys come in different colors based on feedback from consumers and retailers.

ADVERTISEMENT
Part of complete coverage on
CNN Living reflects your life. From advice for modern parents to the freshest news in food: It's all here.
updated 12:06 PM EDT, Thu August 7, 2014
Travis and Joyce Miller started producing hickory syrup as an experiment. Demand for the unique flavor has turned into a full-time business.
updated 11:05 AM EDT, Tue August 5, 2014
These happy couples kept the campfire flames burning, and turned summer flings into lifetime commitments.
updated 1:33 PM EDT, Thu August 7, 2014
Shanesha Taylor says a moment of "desperation" led her to leave her children in a car during a job interview.
updated 11:55 AM EDT, Fri July 18, 2014
Bikinis might dominate the beaches, but style editors and trend forecasters say the one-piece is the "fashion-forward" choice this season.
updated 10:42 AM EDT, Wed July 30, 2014
Are you ready for this? These guidelines tell you when to wash everything, from sheets and cars to bras and hair.
updated 7:21 AM EDT, Thu August 7, 2014
"I am a canvas of my experiences, my story is etched in lines and shading," says tattoo artist Kat Von D. Is this a good thing?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT