Skip to main content
Part of complete coverage on

Support America's nonprofit heroes

By Wallis Annenberg, Special to CNN
updated 7:50 AM EST, Fri November 30, 2012
STORY HIGHLIGHTS
  • Annenberg: 2012 has reminded us of need for charities to help respond to disaster, chaos
  • She says nonprofit organizations are fulfilling vital needs around the world
  • She says they can't replace governments; problems outstrip their resources
  • Annenberg: Where nonprofits can shine is to focus on supporting the innovators

Editor's note: Wallis Annenberg is chairman of the board of the Annenberg Foundation. The Annenberg Foundation is providing training to this year's Top 10 CNN Heroes. "CNN Heroes: An All-Star Tribute" airs live at 9 p.m. ET Sunday.

(CNN) -- From the pounding waters of Superstorm Sandy to a persistent global economic slowdown and continued chaos in the Middle East -- 2012 has been a year of enormous challenges. Even in a culture such as ours, which values charity, generosity and individual initiative, it's easy to feel helpless in the face of such crushing problems.

Thanks to "CNN Heroes," for all that's going wrong, we can also see powerful examples of what's going right. We can see the courageous, deeply committed women and men who are rolling up their sleeves and meeting our most pressing public needs all across the world.

Take Malya Villard-Appolon of Haiti, a rape survivor who has braved death threats to help heal thousands of other rape survivors.

Wallis Annenberg
Wallis Annenberg
Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



Or Leo McCarthy of Butte, Montana, whose daughter's death at the hands of a drunken driver has led him to create college scholarships for those who abstain from alcohol until 21.

Or Razia Jan of Afghanistan, who is providing free education to hundreds of rural Afghani girls who had been denied it -- bucking a deeply entrenched culture as well as the hostile opposition of armed groups.

Nonprofit organizations at home and around the world are more than an inspiration. They are a vital lifeline for millions. Can we even imagine a national disaster such as Sandy without community groups to hand out food and fuel and emergency shelter?

Can we even comprehend how crowded and overtaxed our ERs would be without community health clinics to fill in the gaps in our health care system? Can we even fathom a world where most museums and art galleries and philharmonics had to shut their doors?

These kinds of quiet revolutions -- individuals standing up, banding together and making simple but profound changes in the way things are -- are happening all over the world.

CNN Hero changing the block
Kid Rock, CNN Hero surprise wounded vet
CNN Heroes: Leo McCarthy
Top 10 CNN Hero: Malya Villard-Appolon
CNN Heroes: Razia Jan
A fresh start for 'motel kids'

Some have made the argument that nonprofits play such a strong role that we can do without government's role in these same areas. I believe this is a misunderstanding of nonprofits' true purpose and importance.

The greatest philanthropic efforts are a drop in the bucket when you consider the scale of our problems. That's true even for the Annenberg Foundation, one of the top private philanthropies in the country. There's no way for us to say "we're falling behind in global reading and math scores; here's a check to solve that problem." We couldn't put enough zeros on a check to do it.

What we can do is something that government very often cannot. We can find and reward true innovation: People who are breaking new ground. New ways of helping kids to learn. New ways of providing housing and life skills to the homeless. New ways of expanding women's rights. New ways of exposing children to the joy and wonder of fine art. New ways of teaching the next generation of journalists about the power and risks of social media.

At the Annenberg Foundation, we have found that the most effective nonprofits are like the CNN Heroes -- organizations with strong and visionary leaders and a bold, new approach to getting the job done. Our hope is that in supporting them -- especially smaller nonprofits, still struggling to survive and to thrive -- we will help them get wider attention and become models across the world. Practically speaking, that's the only way we can begin to make a measurable difference.

That's why we are doing what we can to help the CNN Heroes themselves by providing training that we hope will strengthen their leadership and improve the scope and strength of their work. Our Annenberg Alchemy initiative has already trained 1,400 nonprofit leaders in this country -- helping them to run their organizations more effectively, raise millions more in crucially needed funds and communicate their needs and their goals more clearly and fully.

What does all of this mean for Americans who want to make a difference of their own?

It means you should recognize and support our 1.4 million nonprofits as generously as you can. It means you should look for newer and smaller nonprofits that are leading, experimenting and trying to change the way we solve our problems -- by other nonprofits and by government as well. And it means that among our many blessings this holiday season is a deeply ingrained tradition of caring individuals doing what they can to create a better, fairer, more just world.

Want more of them? All you have to do is join them.

Follow @CNNOpinion on Twitter

Join us at Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Wallis Annenberg.

ADVERTISEMENT
Part of complete coverage on
updated 6:11 PM EST, Thu December 18, 2014
President Obama has been flexing his executive muscles lately despite Democrat's losses, writes Gloria Borger
updated 2:51 PM EST, Thu December 18, 2014
Jeff Yang says the film industry's surrender will have lasting implications.
updated 4:13 PM EST, Thu December 18, 2014
Newt Gingrich: No one should underestimate the historic importance of the collapse of American defenses in the Sony Pictures attack.
updated 7:55 AM EST, Wed December 10, 2014
Dean Obeidallah asks how the genuine Stephen Colbert will do, compared to "Stephen Colbert"
updated 12:34 PM EST, Thu December 18, 2014
Some GOP politicians want drug tests for welfare recipients; Eric Liu says bailed-out execs should get equal treatment
updated 8:42 AM EST, Thu December 18, 2014
Louis Perez: Obama introduced a long-absent element of lucidity into U.S. policy on Cuba.
updated 12:40 PM EST, Tue December 16, 2014
The slaughter of more than 130 children by the Pakistani Taliban may prove as pivotal to Pakistan's security policy as the 9/11 attacks were for the U.S., says Peter Bergen.
updated 11:00 AM EST, Wed December 17, 2014
The Internet is an online extension of our own neighborhoods. It's time for us to take their protection just as seriously, says Arun Vishwanath.
updated 4:54 PM EST, Tue December 16, 2014
Gayle Lemmon says we must speak out for the right of children to education -- and peace
updated 5:23 AM EST, Wed December 17, 2014
Russia's economic woes just seem to be getting worse. How will President Vladimir Putin respond? Frida Ghitis gives her take.
updated 1:39 AM EST, Wed December 17, 2014
Australia has generally seen itself as detached from the threat of terrorism. The hostage incident this week may change that, writes Max Barry.
updated 3:20 PM EST, Fri December 12, 2014
Thomas Maier says the trove of letters the Kennedy family has tried to guard from public view gives insight into the Kennedy legacy and the history of era.
updated 9:56 AM EST, Mon December 15, 2014
Will Congress reform the CIA? It's probably best not to expect much from Washington. This is not the 1970s, and the chances for substantive reform are not good.
updated 4:01 PM EST, Mon December 15, 2014
From superstorms to droughts, not a week goes by without a major disruption somewhere in the U.S. But with the right planning, natural disasters don't have to be devastating.
updated 9:53 AM EST, Mon December 15, 2014
Would you rather be sexy or smart? Carol Costello says she hates this dumb question.
updated 5:53 PM EST, Sun December 14, 2014
A story about Pope Francis allegedly saying animals can go to heaven went viral late last week. The problem is that it wasn't true. Heidi Schlumpf looks at the discussion.
updated 10:50 AM EST, Sun December 14, 2014
Democratic leaders should wake up to the reality that the party's path to electoral power runs through the streets, where part of the party's base has been marching for months, says Errol Louis
updated 4:23 PM EST, Sat December 13, 2014
David Gergen: John Brennan deserves a national salute for his efforts to put the report about the CIA in perspective
updated 9:26 AM EST, Fri December 12, 2014
Anwar Sanders says that in some ways, cops and protesters are on the same side
updated 9:39 AM EST, Thu December 11, 2014
A view by Samir Naji, a Yemeni who was accused of serving in Osama bin Laden's security detail and imprisoned for nearly 13 years without charge in Guantanamo Bay
updated 12:38 PM EST, Sun December 14, 2014
S.E. Cupp asks: How much reality do you really want in your escapist TV fare?
updated 1:28 PM EST, Thu December 11, 2014
Rip Rapson says the city's 'Grand Bargain' saved pensions and a world class art collection by pulling varied stakeholders together, setting civic priorities and thinking outside the box
updated 6:10 PM EST, Sat December 13, 2014
Glenn Schwartz says the airing of the company's embarrassing emails might wake us up to the usefulness of talking in-person instead of electronically
updated 5:33 PM EST, Fri December 12, 2014
The computer glitch that disrupted air traffic over the U.K. on Friday was a nuisance, but not dangerous, says Les Abend
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT