Skip to main content
Part of complete coverage on
 

How Republicans can win future elections

By Bobby Jindal, Special to CNN
updated 5:22 PM EST, Thu November 15, 2012
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
STORY HIGHLIGHTS
  • Bobby Jindal: Republicans have been inundated with advice to abandon core values
  • Jindal: Despite losing an election, conservative ideals still hold true
  • He offers 7 lessons that can help his party to move forward and win future elections
  • Jindal: GOP must compete for every vote, reject identity politics, be more smart

Editor's note: Bobby Jindal, a Republican, is governor of Louisiana.

(CNN) -- In the aftermath of the presidential election, Republicans have been inundated with advice to moderate, equivocate, and even abandon their core principles as a necessary prerequisite for winning future elections.

That is absurd. America already has one liberal political party; there is no need for another one.

Gov. Bobby Jindal
Gov. Bobby Jindal

Make no mistake: Despite losing an election, conservative ideals still hold true.

Government spending still does not grow our economy. American weakness on the world stage still does not lead to peace. Higher taxes still does not create prosperity for all. And, more government still does not grow jobs.

Politics: Jindal stays quiet on 2016 House bid

The Republican party does have a lot of work to do. But changing our principles is not a winning strategy. We need to modernize, not moderate. Here are seven lessons Republicans should learn in order to move forward.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



1. Stop looking backward. We have to boldly show what the future can look like with the free market policies that we believe in. Conservative ideals are aspirational, and our country is aspirational.

2. Compete for every single vote. The 47% and the 53%. And any other combination of numbers that adds up to 100 percent. President Barack Obama and the Democrats can continue trying to divide America into groups of warring communities with competing interests, but we will have none of it. We are going after every vote as we try to unite all Americans.

3. Reject identity politics. The old notion that ours should be a colorblind society is the right one, and we should pursue that with vigor. Identity politics is corrosive to the great American melting pot and we reject it. We will treat all people as individuals rather than as members of special interest groups.

4. Stop being the stupid party. It's time for a new Republican party that talks like adults. It's time for us to articulate our plans and visions for America in real terms. We had a number of Republicans damage the brand this year with offensive and bizarre comments. Enough of that.

Opinion: It wasn't only minorities voting Obama

5. Stop insulting the intelligence of voters. We need to trust the smarts of the American people. We have to stop dumbing down our ideas and stop reducing everything to mindless slogans and tag lines for 30-second ads. We must be willing to provide details in describing our views.

6. Quit "big." We are not the party of big business, big banks, big Wall Street bailouts, big corporate loopholes, or big anything. We must not be the party that simply protects the well off so they can keep their toys. We have to be the party that shows all Americans how they can thrive. We are the party whose ideas will help the middle class, and help more folks join the middle class. We are a populist party and need to make that clear.

7. Focus on people, not government. We must stop competing with Democrats for the job of "Government Manager," and come up with ideas that can unleash the dynamic abilities of the American people. We need to lead the way with policies that can create prosperity. We believe in organic solutions, not big government solutions. We need a bottom-up government that fits the digital age. Right now we have an outdated centralized government trying to manage a decentralized economy.

Politics: Jindal slams Romney for 'gifts' comment about minorities, young voters

There are many challenges facing our country. For example, our education system seems to be in the Stone Age and miserably outdated. It's time to update traditional public schools, charter schools, home schools, online schools and parochial schools. Let the dollars follow the child instead of forcing the child to follow the dollars, so that every child has the opportunity to attain an education.

Our energy policy is outdated as well, stuck in old ideological arguments which harm our ability to create a more sustainable future where energy independence can actually be achieved. We have to change that.

We need an equal opportunity society, one in which government does not see its job as picking winners and losers. Where do you go if you want special favors? Government. Where do you go if you want a tax break? Government. Where do you go if you want a handout? Government. This must stop. Our government must pursue a level playing field. At present, government is the un-leveler of the playing field.

This is a pathway forward for the Republican party, one that honors our principles, the American people, and also, will help us win elections.

Follow us on Twitter @CNNOpinion

Join us on Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Bobby Jindal.

ADVERTISEMENT
Part of complete coverage on
updated 9:29 AM EDT, Mon October 20, 2014
Cornell Belcher says the story of the "tea party wave" in 2010 was bogus; it was an election determined by ebbing Democratic turnout
updated 4:12 PM EDT, Mon October 20, 2014
Les Abend says pilots want protocols, preparation and checklists for all contingencies; at the moment, controlling a deadly disease is out of their comfort zone
updated 11:36 PM EDT, Sun October 19, 2014
David Weinberger says an online controversy that snowballed from a misogynist attack by gamers into a culture war is a preview of the way news is handled in a world of hashtag-fueled scandal
updated 8:23 AM EDT, Mon October 20, 2014
Julian Zelizer says Paul Krugman makes some good points in his defense of President Obama but is premature in calling him one of the most successful presidents.
updated 10:21 PM EDT, Sun October 19, 2014
Conservatives can't bash and slash government and then suddenly act surprised if government isn't there when we need it, writes Sally Kohn
updated 8:28 AM EDT, Mon October 20, 2014
ISIS is looking to take over a good chunk of the Middle East -- if not the entire Muslim world, write Peter Bergen and Emily Schneider.
updated 9:00 AM EDT, Mon October 20, 2014
The world's response to Ebola is its own sort of tragedy, writes John Sutter
updated 4:33 PM EDT, Fri October 17, 2014
Hidden away in Russian orphanages are thousands of children with disabilities who aren't orphans, whose harmful treatment has long been hidden from public view, writes Andrea Mazzarino
updated 1:22 PM EDT, Sat October 18, 2014
When you hear "trick or treat" this year, think "nudge," writes John Bare
updated 12:42 AM EDT, Sat October 18, 2014
The more than 200 kidnapped Nigerian schoolgirls have become pawns in a larger drama, writes Richard Joseph.
updated 9:45 AM EDT, Fri October 17, 2014
Peggy Drexler said Amal Alamuddin was accused of buying into the patriarchy when she changed her name to Clooney. But that was her choice.
updated 4:43 PM EDT, Thu October 16, 2014
Ford Vox says the CDC's Thomas Frieden is a good man with a stellar resume who has shown he lacks the unique talents and vision needed to confront the Ebola crisis
updated 4:58 AM EDT, Sat October 18, 2014
How can such a numerically small force as ISIS take control of vast swathes of Syria and Iraq?
updated 9:42 AM EDT, Fri October 17, 2014
How big a threat do foreign fighters in Syria and Iraq pose to the West? It's a question that has been much on the mind of policymakers and commentators.
updated 8:21 AM EDT, Fri October 17, 2014
More than a quarter-million American women served honorably in the Iraq and Afghanistan wars. Now they are home, we have an obligation to help them transition back to civilian life.
updated 4:27 PM EDT, Thu October 16, 2014
Paul Begala says Rick Scott's deeply weird refusal to begin a debate because rival Charlie Crist had a fan under his podium spells disaster for the Florida governor--delighting Crist
updated 12:07 AM EDT, Thu October 16, 2014
The longer we wait to engage on Ebola, the more limited our options will become, says Marco Rubio.
updated 7:53 AM EDT, Wed October 15, 2014
Democratic candidates who run from President Obama in red states where he is unpopular are making a big mistake, says Donna Brazile
updated 12:29 AM EDT, Thu October 16, 2014
At some 7 billion people, the world can sometimes seem like a crowded place. But if the latest estimates are to be believed, then in less than a century it is going to feel even more so -- about 50% more crowded, says Evan Fraser
updated 12:53 PM EDT, Mon October 20, 2014
Paul Callan says the Ebola situation is pointing up the need for better leadership
updated 6:45 PM EDT, Wed October 15, 2014
Nurses are the unsung heroes of the Ebola outbreak. Yet, there are troubling signs we're failing them, says John Sutter
updated 1:00 PM EDT, Wed October 15, 2014
Dean Obeidallah says it's a mistake to give up a business name you've invested energy in, just because of a new terrorist group
updated 7:01 PM EDT, Wed October 15, 2014
Fear of Ebola is contagious, writes Mel Robbins; but it's time to put the disease in perspective
updated 1:44 PM EDT, Tue October 14, 2014
Oliver Kershaw says that if Big Tobacco is given monopoly of e-cigarette products, public health will suffer.
updated 9:35 AM EDT, Sat October 18, 2014
Stop thinking your job will make you happy.
updated 10:08 PM EDT, Tue October 14, 2014
Ruben Navarrette says it's time to deal with another scandal involving the Secret Service — one that leads directly into the White House.
updated 7:25 AM EDT, Tue October 14, 2014
Americans who choose to fight for militant groups or support them are young and likely to be active in jihadist social media, says Peter Bergen
updated 9:03 AM EDT, Mon October 13, 2014
Stephanie Coontz says 11 years ago only one state allowed same sex marriage. Soon, some 60% of Americans will live where gays can marry. How did attitudes change so quickly?
updated 4:04 PM EDT, Tue October 14, 2014
Legalizing assisted suicide seems acceptable when focusing on individuals. But such laws would put many at risk of immense harm, writes Marilyn Golden.
updated 9:07 AM EDT, Mon October 13, 2014
Julian Zelizer says the issues are huge, but both parties are wrestling with problems that alienate voters
updated 6:50 PM EDT, Mon October 13, 2014
Mel Robbins says the town's school chief was right to cancel the season, but that's just the beginning of what needs to be done
updated 11:43 AM EDT, Sat October 11, 2014
He didn't discover that the world was round, David Perry writes. So what did he do?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT