Skip to main content
Part of complete coverage on
 

How Republicans can win future elections

By Bobby Jindal, Special to CNN
updated 5:22 PM EST, Thu November 15, 2012
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
Gov. Bobby Jindal says Republicans do not need to abandon their core principles to win future elections.
STORY HIGHLIGHTS
  • Bobby Jindal: Republicans have been inundated with advice to abandon core values
  • Jindal: Despite losing an election, conservative ideals still hold true
  • He offers 7 lessons that can help his party to move forward and win future elections
  • Jindal: GOP must compete for every vote, reject identity politics, be more smart

Editor's note: Bobby Jindal, a Republican, is governor of Louisiana.

(CNN) -- In the aftermath of the presidential election, Republicans have been inundated with advice to moderate, equivocate, and even abandon their core principles as a necessary prerequisite for winning future elections.

That is absurd. America already has one liberal political party; there is no need for another one.

Gov. Bobby Jindal
Gov. Bobby Jindal

Make no mistake: Despite losing an election, conservative ideals still hold true.

Government spending still does not grow our economy. American weakness on the world stage still does not lead to peace. Higher taxes still does not create prosperity for all. And, more government still does not grow jobs.

Politics: Jindal stays quiet on 2016 House bid

The Republican party does have a lot of work to do. But changing our principles is not a winning strategy. We need to modernize, not moderate. Here are seven lessons Republicans should learn in order to move forward.

Become a fan of CNNOpinion
Stay up to date on the latest opinion, analysis and conversations through social media. Join us at Facebook/CNNOpinion and follow us @CNNOpinion on Twitter. We welcome your ideas and comments.



1. Stop looking backward. We have to boldly show what the future can look like with the free market policies that we believe in. Conservative ideals are aspirational, and our country is aspirational.

2. Compete for every single vote. The 47% and the 53%. And any other combination of numbers that adds up to 100 percent. President Barack Obama and the Democrats can continue trying to divide America into groups of warring communities with competing interests, but we will have none of it. We are going after every vote as we try to unite all Americans.

3. Reject identity politics. The old notion that ours should be a colorblind society is the right one, and we should pursue that with vigor. Identity politics is corrosive to the great American melting pot and we reject it. We will treat all people as individuals rather than as members of special interest groups.

4. Stop being the stupid party. It's time for a new Republican party that talks like adults. It's time for us to articulate our plans and visions for America in real terms. We had a number of Republicans damage the brand this year with offensive and bizarre comments. Enough of that.

Opinion: It wasn't only minorities voting Obama

5. Stop insulting the intelligence of voters. We need to trust the smarts of the American people. We have to stop dumbing down our ideas and stop reducing everything to mindless slogans and tag lines for 30-second ads. We must be willing to provide details in describing our views.

6. Quit "big." We are not the party of big business, big banks, big Wall Street bailouts, big corporate loopholes, or big anything. We must not be the party that simply protects the well off so they can keep their toys. We have to be the party that shows all Americans how they can thrive. We are the party whose ideas will help the middle class, and help more folks join the middle class. We are a populist party and need to make that clear.

7. Focus on people, not government. We must stop competing with Democrats for the job of "Government Manager," and come up with ideas that can unleash the dynamic abilities of the American people. We need to lead the way with policies that can create prosperity. We believe in organic solutions, not big government solutions. We need a bottom-up government that fits the digital age. Right now we have an outdated centralized government trying to manage a decentralized economy.

Politics: Jindal slams Romney for 'gifts' comment about minorities, young voters

There are many challenges facing our country. For example, our education system seems to be in the Stone Age and miserably outdated. It's time to update traditional public schools, charter schools, home schools, online schools and parochial schools. Let the dollars follow the child instead of forcing the child to follow the dollars, so that every child has the opportunity to attain an education.

Our energy policy is outdated as well, stuck in old ideological arguments which harm our ability to create a more sustainable future where energy independence can actually be achieved. We have to change that.

We need an equal opportunity society, one in which government does not see its job as picking winners and losers. Where do you go if you want special favors? Government. Where do you go if you want a tax break? Government. Where do you go if you want a handout? Government. This must stop. Our government must pursue a level playing field. At present, government is the un-leveler of the playing field.

This is a pathway forward for the Republican party, one that honors our principles, the American people, and also, will help us win elections.

Follow us on Twitter @CNNOpinion

Join us on Facebook/CNNOpinion

The opinions expressed in this commentary are solely those of Bobby Jindal.

ADVERTISEMENT
Part of complete coverage on
updated 3:01 PM EDT, Sat May 25, 2013
Pepper Schwartz says with the constant drumbeat of scandals in armed forces, the military must require education programs to teach men self control, address culture of sexual entitlement
updated 8:30 AM EDT, Fri May 24, 2013
Gayle Sulik says the reason the BRCA1 gene mutation test for breast cancer risk -- the one Angelina Jolie had -- costs so much is that a company owns the gene and sets the price.
updated 10:26 AM EDT, Fri May 24, 2013
John Sutter says the Scouts' plan to welcome gay Scouts but not gay adult Scout leaders doesn't make sense.
updated 9:53 AM EDT, Fri May 24, 2013
Dean Obeidallah, Margaret Hoover and John Avlon's Big Three podcast takes on the New York mayoral race's new candidate, GOP hypocrisy in Oklahoma relief funding and Bloomberg's comment on who shouldn't go to college
updated 9:25 AM EDT, Fri May 24, 2013
Despite dramatic terrorist incidents, the terror threat that led to 9/11 has been defeated, and Obama is right to say the U.S. should move on, says Peter Bergen
updated 9:11 AM EDT, Fri May 24, 2013
The Louisiana governor says there's a common theme in the IRS controversy, the seizure of phone records from The Associated Press, and the efforts to rally support for Obamacare.
updated 8:20 AM EDT, Thu May 23, 2013
Melissa Brymer says children need special attention to recover from the trauma of the tornado, and parents must be patient and calm
updated 7:38 AM EDT, Thu May 23, 2013
Will Marshall says Tim Cook was grilled about Apple's tax practices but the real culprit is a dysfunctional tax system.
updated 9:44 AM EDT, Fri May 24, 2013
Peter Bergen says there's a great deal of misinformation about the counterterrorism policies President Obama will address in a speech Thursday.
updated 8:47 AM EDT, Wed May 22, 2013
Two decades ago, Joshua Prager was one of more than 20 people in a terrible bus crash. The author revisits the scene to see how others have made sense of the event.
updated 4:20 PM EDT, Wed May 22, 2013
Joshua Wurman says tornado deaths can be reduced, prediction and preparedness can be improved, but it's up to individuals to make sure they heed warnings and have a safe place to go.
updated 10:57 AM EDT, Wed May 22, 2013
Ruben Navarette says under Obama, a record number of immigrants have been deported. So why is his drive for immigration reform now in conflict with enforcement officials?
updated 9:34 AM EDT, Wed May 22, 2013
Nathan Gunter says Okies have learned to love the big sky, but also to watch it carefully for signs of trouble: When the sky betrays us, we cope by helping one another.
updated 9:33 AM EDT, Wed May 22, 2013
LZ Granderson says the heroics of teachers who shielded kids in the Oklahoma tornado remind us of what they do for our country
updated 7:26 AM EDT, Wed May 22, 2013
Tornado researcher Louis Wicker says progress is being made on understanding and predicting extreme storms, but if you hear a warning, take cover immediately
updated 7:29 AM EDT, Tue May 21, 2013
The masked henchmen grabbed three fingers on each of the Syrian political cartoonist's hands and pulled them back all the way -- so far that they cracked.
updated 11:22 AM EDT, Mon May 20, 2013
Meg Urry says loss of the failing, planet-finding Kepler satellite would be huge for NASA--but one way or another, it's a matter of time before we find signs of life on other worlds
updated 12:21 PM EDT, Tue May 21, 2013
Yahoo isn't buying a technology company so much as the community that uses it, Douglas Rushkoff says
updated 11:15 AM EDT, Tue May 21, 2013
Joseph Nye says it's far too early to write off the rest of the president's second term because of the IRS controversy, other issues
updated 7:32 AM EDT, Mon May 20, 2013
Elizabeth Dunn and Michael Norton write that people pass up opportunities to spend their money to avoid disagreeable tasks
updated 9:45 AM EDT, Sun May 19, 2013
Bob Greene on how 18th century Americans tried to make sense of the day with no sun
updated 8:57 PM EDT, Fri May 17, 2013
With guest Rep. Keith Ellison, John Avlon, Margaret Hoover and Dean Obeidallah discuss the president's scandal trifecta, hope for immigration and what Jolie's revelation means for women.
updated 1:09 PM EDT, Fri May 17, 2013
The press has turned on President Obama with a vengeance, writes Howard Kurtz
updated 2:01 PM EDT, Sat May 18, 2013
Donna Brazile says our democracy is endangered, not by the Russians, North Korea, Iran or even terrorists. To quote Pogo: "We have met the enemy and he is us."
updated 1:59 PM EDT, Sat May 18, 2013
Photographer Arne Svenson defends his show "Neighbors," portraits of the occupants of a building near him taken through their windows.
updated 9:37 AM EDT, Mon May 20, 2013
Theater critic Kevin Williamson was kicked out of a play when he took the phone away from an audience member and threw it. He says it was worth it.
updated 10:25 AM EDT, Sat May 18, 2013
U.S. actor Angelina Jolie (L) holds daughter Zahara as husband and actor Brad Pitt (C) carries son Maddox during a stroll on the seafront promenade at the historic Gateway of India outside their hotel in Mumbai on November 12, 2006.
Gil Welch says women must not panic over Angelina Jolie's mastectomies: 99% of women don't carry the BRCA1 gene.
updated 4:52 AM EDT, Sat May 18, 2013
JR's "Inside Out" project brings public spaces alive with giant representations of people
updated 3:22 PM EDT, Fri May 17, 2013
Roger Colinvaux says the IRS scandal is fundamentally about disclosure of donors, not tax-exempt status.
updated 11:14 AM EDT, Thu May 16, 2013
Maia Goodell says the military should use civil legal remedies on sexual assault cases.
ADVERTISEMENT