Ad spending: Obama vs. Romney – Both campaigns have spent millions on Internet ads. Mitt Romney's tend to feature images of the candidate with messages like "Ready to Lead," while President Obama's stand in stark contrast with images of the first lady, the first family or even their dog, Bo.
Ad spending: Obama vs. Romney – In the first few months of 2012, Obama's campaign bought nearly $16.4 million worth of online ads after spending almost $2.2 million last year. Romney's campaign has spent $7.8 million for online ads this year, in addition to the $500,000 it spent in 2011.
Ad spending: Obama vs. Romney – Both campaigns have spent millions on TV ads. The Obama campaign spent nearly $13.3 million from January 19 to May 22, while the Romney campaign spent more than $15 million from November 22 to May 22, according to Kantar Media/Campaign Media Analysis Group, which tracks political ad spending.
Ad spending: Obama vs. Romney – Romney's campaign poured nearly $6 million into TV ad spending in Florida this year, with more than 9,000 airings. In Ohio, the campaign spent more than $1.3 million on nearly 2,800 airings.
Ad spending: Obama vs. Romney – The Obama campaign has also spent heavily in Florida and Ohio, putting about $2.7 million into TV advertising into each state.