5 extra-creative Webby Award winners

By Doug Gross, CNN

(CNN) -- The winners of the 2012 Webby Awards were announced on Tuesday.

Established in 1996, the Webby Awards are arguably the Internet's best-known honors.

After starting small, the Webbys now hand out more than 100 awards each year.

Many of each year's honorees tend to be celebrities, big companies or well-known online entities. Among this year's big winners are Pinterest (best social media app), photo-sharing app Instagram (breakout of the year), and the comedian Louis C.K., honored by the Webbys for creating "a new precedent for distribution" by releasing his comedy special through his own website.

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