(EW.com) -- "Glee's" winter finale featured a story line surrounding former bully Karofsky (Max Adler), who attempted suicide after finding himself the target of gay bullying.
The episode included a PSA for the Trevor Project, a national organization that helps prevent LGBT suicide that counts Daniel Radcliffe and "Glee's" own Chris Colfer, Darren Criss, Kevin McHale, and Adler among its supporters. The episode of the Fox hit led to a record number of traffic for the organization's website and phone number.
"What was great about the show is that they worked in conjunction with us so we knew in advance that there was going to in all likelihood be an increase in volume," says cofounder Peggy Rajski. "What happened was the volume went up about 300 percent, but we were ready."
Rajski says the Trevor Project toll-free number fielded triple the number of calls normally received, plus a huge online boost. "On average, our site probably attracts about an average of 1500 visits a day," she admits. "Tuesday we got 10,000. There's the power of network TV."
CLICK HERE to Try 2 RISK FREE issues of Entertainment Weekly
© 2011 Entertainment Weekly and Time Inc. All rights reserved.