By Yves Behar, Special to CNN
Editor's Note: Yves Behar is a designer, entrepreneur and founder of the firm Fuseproject. One of the most influential designers in the world, he's know for designing the $100 laptop as part of Nicholas Negroponte’s One Laptop Per Child project. He's also Chief Creative Officer of the wearable technology company Jawbone. Behar will be featured on CNN's The Next List on Sunday at 2 p.m. ET.
(CNN) --- Why Design?
Having one foot in design, and the other in sustainable and social projects, I hear this question quite often: “Why does the world need another chair?” My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. The human and environmental factors of today are changing, and just like books that reflect our psyche, products need to evolve to reflect our needs.
The next 20 years will see a radical change in the way that everything is made, shipped and consumed. Sustainability will be a key driver, but another is how companies relate to their customers through social and environmental leadership. Finally, the experience of any product or service will need to be delightful, attainable, and intelligent. Design is a big part of this holistic approach: How things are made, how things interact with the world, how things delight is at the core of what designers do.
I am passionate about what design can do -- how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime.
The work ahead is both humbling and full of promise. Let’s get to it.