NEW YORK (CNN) -- ESPN apologized Saturday for an offensive headline about New York Knicks sensation Jeremy Lin that appeared on its mobile website after the team's season-high, seven-game winning streak came to an end.
The streak, which began when the unlikely star came off the Knicks' bench to guide the team to win-after-improbable-win, helped transform the Harvard graduate of Taiwanese descent into a global brand -- giving rise to the catchphrase "Linsanity."
But early Saturday morning, the network put forth a headline that read "Chink in the Armor," referencing the Knicks' 89- 85 loss Friday night to the New Orleans Hornets at Madison Square Garden, according to ESPN spokesman Kevin Ota. The headline was up for 35 minutes before being removed.
"We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again," the network said in a statement. "We regret and apologize for this mistake."
The network also apologized for a question an ESPN anchor posed Wednesday night when asking about Lin.
"ESPN apologizes for the incident, and is taking steps to avoid this in the future," the statement said.
Anchor Max Bretos asked, "If there is a chink in the armor, where can Lin improve his game?"