Skip to main content

Wahl: Suarez saga is harming Liverpool's global brand

updated 7:26 AM EST, Wed February 15, 2012
Luis Suarez and Liverpool manager Kenny Dalglish issued apologies on Sunday following the striker's handshake snub on Saturday
Luis Suarez and Liverpool manager Kenny Dalglish issued apologies on Sunday following the striker's handshake snub on Saturday
STORY HIGHLIGHTS
  • Sports Illustrated's Grant Wahl says Liverpool FC have handled Suarez saga very badly
  • Luis Suarez's refusal to shake hands with Patrice Evra gained headlines around the world
  • Wahl says Liverpool PR statement following Suarez ban in December was one of the worst he's seen

London (CNN) -- The apologies issued by Luis Suarez and Liverpool manager Kenny Dalglish on Sunday are a sign that the English club's American owners are finally stepping in to sort out a situation that has festered for too long, says a leading U.S. sports writer.

"This story got attention in the media in the U.S. -- The New York Times, The Boston Globe. These are papers (John Henry, Liverpool's principal owner) reads," Sports Illustrated's Grant Wahl told CNN's World Sport.

The controversy started when Liverpool striker Suarez refused to shake hands with Manchester United's Patrice Evra before the start of an English Premier League match on Saturday.

Suarez, a Uruguay international, was widely criticized for the snub. It came as they met face to face for the first time since he was given an eight-game ban for racial taunts directed at the Frenchman at an earlier fixture between the two clubs in October.

United manager Alex Ferguson called Suarez a "disgrace" while Liverpool managing director Ian Ayre was angered by his own player's actions.

Suarez saga a PR nightmare for Liverpool

Henry -- co-founder of Fenway Sports Group, which also owns baseball's Boston Red Sox -- hasn't said anything publicly yet. However, Wahl said the Sunday apologies were a result of the owners' intervention.

The Merseyside club denied suggestions on Monday that the statements were prompted by the club's shirt sponsors Standard Chartered.

Wahl remains surprised at how Liverpool have handled the affair from the outset.

"When we saw the lengthy suspension issued to Luis Suarez, the PR department from Liverpool issued one of the worst PR statements I've ever seen," Wahl said.

Released in December last year, after the English Football Association handed down its eight-match ban and a £40,000 ($62,000) fine on Suarez, the Merseyside club said it was "very surprised and disappointed" with the decision.

"I think that gave Luis Suarez the feeling that he was in the right in this situation and that continued up into what we saw last weekend," Wahl said.

He believes Liverpool should have just accepted the penalty and moved on.

"I'm surprised that the ownership group of Liverpool, which is well-versed in American sports, let this go on this long," Wahl said.

"My feeling is that maybe that's connected to the relationship between the previous American owners at Liverpool and the fans and club, and maybe not wanting to be seen as meddling," he said.

"But they should have meddled along time ago and start putting things in the right direction. This took far too long to happen."

Henry is scheduled to attend the final of the English League Cup when Liverpool take on second division Cardiff at Wembley Stadium on February 26, but some media reports have speculated that he will perhaps fly over earlier.

Whether or not this turns out to be true, Wahl said Henry and the ownership group have always made one thing clear.

"Liverpool needs to be making its news on the field by winning and not with this other stuff."

ADVERTISEMENT
Part of complete coverage on
After soccer was hit with another match-fixing scandal, CNN's Pedro Pinto asks if the sport is doing enough to tackle the problem.
updated 5:30 AM EDT, Tue May 29, 2012
Barcelona coach Pep Guardiola might have walked away from football to take a sabbatical, but he has left a huge legacy after only four years in charge.
updated 5:18 AM EDT, Wed May 23, 2012
Manchester City's English title came at a staggering cost, but fans of the Abu Dhabi-owned team got their money's worth last season.
Messi or Ronaldo? Aguero or Van Persie? Pirlo or Ibrahimovic? CNN's Pedro Pinto picks his European MVPS -- do you agree?
updated 10:54 AM EDT, Tue May 22, 2012
Bayern Munich might be licking their wounds after defeat to Chelsea, but the German club can find comfort in victory of a different kind.
updated 12:09 PM EDT, Fri May 18, 2012
When Chelsea and Bayern Munich clash in the Champions League final, it will be a meeting of two completely different ownership models.
updated 1:23 PM EDT, Tue May 29, 2012
Real Madrid superstar Cristiano Ronaldo talks to CNN's Pedro Pinto about his rivalry with Lionel Messi, and his season of extreme highs and lows.
updated 1:10 PM EDT, Fri May 18, 2012
UEFA president Michel Platini tells CNN he thinks Chancellor Angela Merkel will attend the final of Euro 2012 in Ukraine -- if Germany reach it.
updated 6:38 AM EDT, Thu May 17, 2012
To mark 20 seasons of existence, the English Premier League has named its top player, manager, goal, match and team.
updated 2:30 PM EDT, Mon May 14, 2012
Man City owner Sheikh Mansour bin Zayed Al Nahyan
As Manchester City's fans spilled onto the pitch to revel in their team's remarkable title win, celebrations also kicked off thousands of miles away.
updated 5:53 AM EDT, Thu May 17, 2012
Sunday saw the curtain fall on Europe's biggest domestic football leagues, with scenes of triumph and despair across the continent.
CNN's Pedro Pinto argues that Manchester City's long-awaited title success was due to individual brilliance, not well-coached teamwork.
updated 5:41 AM EDT, Fri May 11, 2012
Many said he only left Barcelona for the money. But Yaya Toure tells CNN he joined Manchester City for one reason -- to make history.
Antonio Conte
CNN's Pedro Pinto says Antonio Conte has transformed Italian champions Juventus on and off the pitch, leading the way for Serie A.
updated 11:10 AM EDT, Tue May 8, 2012
It was supposed to be a symbol of Ukraine's development, but next month's Euro 2012 tournament has become mired in controversy.
ADVERTISEMENT