(CNN) -- You know the old saying -- if a deal is too good to be true, then it probably is too good to be true.
That's what happened to a major retailer's online shoppers Friday afternoon.
Sears.com inadvertently advertised Apple's 16GB iPad 2 for $69, much less than the regular advertised price of $744.99.
That low price got the attention of web shoppers and the deal went viral on Twitter and other social media websites.
Many people took advantage of the unbelievable deal, though Sears' spokesperson couldn't give an exact number.
Friday night Sears posted a statement online telling customers the error was made by a third-party vendor and the deal will not be honored.
"We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website. If you purchased either of these products recently, your order has been cancelled and your account will be credited," the statement said.