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Time Warner, Facebook join forces to stop bullying

By The CNN Wire Staff
  • Facebook and Time Warner launch "Stop Bullying: Speak Up" campaign
  • The initiative will include a Facebook social media pledge app
  • More than a third of teens said they were bullied, a CNN poll reports

(CNN) -- Facebook and Time Warner Inc. announced a joint campaign urging students, parents and educators to "Stop Bullying: Speak Up."

The launch of a multiplatform campaign will blend broadcast, print and social media tools to start conversations about bullying among parents, students and educators, the companies said in a joint statement.

The campaign will also include the launch of a Facebook social media pledge app, an interactive app that will allow users to make a commitment to stop bullying and recruit others to join the cause.

"I'm confident that through our multiplatform approach and combined resources we can inspire even more people to take action against bullying," said Jeff Bewkes, Chairman & CEO of Time Warner Inc.

The initiative will expand on multiple anti-bullying projects across Time Warner, including a Cartoon Network initiative that urges teens not to stand by while bullying happens, the statement said.

It will also add to Facebook's Social Report Tool, which is used to report whether pictures, messages or posts are harassing or bullying. The tool also allows users to block a bullier from accessing the page of a potential victim.

Cartoon Network, like CNN, is a Time Warner company.

Just over a third of teens surveyed in a 2010 CNN Opinion Research Corp. Poll reported they had been bullied in some way. Of the 500 students interviewed, 34% said when a fight breaks out at school, their peers stand by and do nothing.

"We believe that by working together with parents and teachers, we can teach young people to speak up and stop bullying," said Sheryl Sandberg in the statement. She is chief operating officer at Facebook. "We care deeply about the safety of our nation's children and are proud to be partnering with Time Warner to raise awareness of bullying."