Los Angeles (CNN) -- Prince William and his wife, Catherine, spent their first hours in Southern California Friday at a technology conference at the Beverly Hilton in Beverly Hills.
The royal couple arrived in Los Angeles on Friday evening for a three-day visit, the last leg of their whirlwind North American tour.
California Gov. Jerry Brown and his wife greeted them as they stepped off a Royal Canadian Air Force jet. William was dressed in a dark suit and tie, while his wife wore a light-colored, knee-length dress.
The conference draws British and American venture capitalists, and leaders from the technology industry looking for new investment opportunities and ways to create jobs in both countries.
William and Catherine were to attend a private party in Beverly Hills later in the evening.
While Beverly Hills is heavily populated with celebrities, the visit by the recently married couple has created a major stir.
Spago, Wolfgang Puck's restaurant, offered a British menu for the duration, including dishes served during the royal wedding festivities. Beverly Hills society women donned their finest British hats.
The couple will travel Saturday to the Santa Barbara Polo & Racquet Club in Carpinteria, where William will compete in the "Foundation Polo Challenge."
The Duke and Duchess of Cambridge will help boost the careers of aspiring British actors Saturday when they attend a party at the Belasco Theater in Los Angeles. BAFTA, the British Academy of Film and Television Arts, calls the event "Brits to Watch."
Sunday, their last day in California, will feature an event at Sony Studios intended to help military veterans find jobs.
Before they left for the United States, William and Catherine kicked off the Calgary Stampede in Canada, where parade-goers got a glimpse of the royal couple.
The royal newlyweds donned cowboy hats and watched as musicians and dancers performed at the annual event. The Alberta government hosted a reception for the royal couple at the Calgary zoo.
Finally, they attended a departure ceremony, complete with full military honors and a 21-gun salute. The newlyweds started their Canadian tour last week in Ottawa, Ontario.
CNN's Max Foster contributed to this report.