Justin Timberlake may revive Myspace with talent competition
Singer Justin Timberlake is brainstorming ways to renew interest in the Myspace brand, such as a talent contest.
- Timberlake took an ownership stake in the site after Specific Media bought the company
- A goal of the relaunched Myspace is to refocus the brand on new and emerging artists
- Timberlake will reveal plans for the site's future at a press conference on August 17
(Rolling Stone) -- Justin Timberlake's longtime manager Johnny Wright has said that the singer is considering a talent contest as one way of reviving Myspace.
Timberlake took an ownership stake in the declining social media site after the advertising network Specific Media bought the company for $35 million from News Corp last week.
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While Wright did not provide specifics about Timberlake's plans, he told the Associated Press that the singer is still brainstorming ways of renewing interest in the Myspace brand.
"We definitely want to bring the industry back to Myspace to really look at the talented people that have put their faces there," Wright said.
Timberlake and Specific Media have already stated that one of their goals in relaunching Myspace would be to refocus the brand on new and emerging artists.
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Timberlake and the new management of Myspace are expected to reveal their plans for the site's future at a press conference to be held on August 17.
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