- Buy your pets useful items, but something with personality as well
- Pet furniture, like beds, are made with better materials now than before
- Travel gear and grooming aids are also great gifts for your pets
Sixty-two percent of U.S. households have pets, according to a 2011 survey by the American Pet Products Association (APPA). For many of those furry friends, life is good. As the "Dog Whisperer" Cesar Millan likes to say, pets in the United States get to see Santa -- along with dermatologists, physical therapists and even pet sitters.
Several of those furry friends also will get a little something extra under the tree this Christmas, bolstering an estimated $50 billion pet industry. That means pet store buyers across the country are hard at work stocking their shelves with gear, treats and toys that will stand out from the crowd.
"With more [people] owning pets -- and pets living longer -- it is kind of unavoidable that there will be more money spent in the pet category," says Janene Zakrajsek, owner of Pussy and Pooch pet stores in California. Each year, Zakrajsek and her team unveil a gift list called "Twelve Holiday Gift Ideas for the Pet Lover." Selections this year range from $8 tuna sushi for cats to $295 for a limited-edition pet lounge. If you are ready to fill your pet's stocking with cool gear, here are a few fun trends heading to a store near you.
Products with a purpose -- and a personality
"Products I select for my store need to fit the criteria of being stylish and functional," Zakrajsek says. "Some things I pass up because they may be stylish but not necessarily functional. Some are super functional but not necessarily stylish. It has to hit that sweet spot and be both."
For Zakrajsek's clients, that means providing a mix of mostly U.S.-made products along with unique local designers. Zakrajsek points to bedding, gear and toys from Planet Dog and West Paw Design as examples that deliver on both fronts. Planet Dog manufactures nontoxic toys, treats and grooming supplies, donating 2 percent of each purchase to programs that train and place service dogs. West Paw products incorporate recycled materials -- and my dog Lulu can report that their super-tough Hurley bones are nearly indestructible. The company also pays it forward by supporting local pet charities, such as donation drives for local shelters.
Zakrajsek, who counts three rescued cats and a Jack Russell terrier as part of her in-house product testing committee, also looks for products with a little personality, such as a motion-activated cat laser toy shaped like a blue bird. "It doesn't look like a standard laser toy," she says. "It looks like decorative object."
That same theory applies to gear. A $65 leather bowtie dog collar from a California-based pet design company called LuxeMutt made it onto Zakrajsek's gift list this year. The stylish collar is certainly cute enough to see the inside of my Lulu's stocking -- if she can manage to behave for a few days in a row.
That Palm Springs Lounge Zakrajsek selected for her gift list includes two cushions covered in removable fabric for easy cleaning, powder-coated steel latticework and birch plywood at the base. Thanks to the smart addition of feet, Fido's or Fifi's furniture is less likely to scratch your glossy hardwood floors.
"Pet furniture is getting smarter and smarter; there's a lot more ingenuity with regard to pet stairs, platform beds, and end tables that function as crates," she says. "Even in the choice of wood tone, you are seeing things that have more of a laminate slick veneer, a lot of stainless steel."
Since debuting this summer, online pet supply company Wag.com also has noticed shoppers flock to products designed for furry family members. A sister site to Diapers.com, virtually every category that exists for babies also exists for pets, says Wag.com buyer Sara Okin.
"It goes back to the humanization of the whole industry," she says. "People look at pets as family -- and they look for ways to keep them comfortable."
In addition to funky retractable leashes from 26 Bars and a Band, upscale furniture options have Wag.com shoppers purring. A $129.99 cat condo from Modern Cat Designs ranks No. 16 among cat furniture options on the site.
"Owners are selecting modern things that fit in their living room without feeling out of place," Okin says, noting that even food and water bowls get designer treatment for pets. Among her favorite gift ideas for the holidays, Okin points to French-themed placemats ($4.99) and decorative white ceramic bowls ($10.99 to $11.99) from ORE Pet as examples of how a well-behaved "Petit Chasseur" (little hunter) should be feted this Christmas. "It's not a just plastic bowl; it's something that fits into the decor of the home and is unique."
Pets travel in style
Pet travel gear also has undergone a stylish makeover. Okin recommends the Sleepypod bed and carrier ($159.99) for pint-size pets bound for the open road this holiday season. Available in four colors, it features a domed lid that can be zipped closed.
Okin and Zakrajsek also stress the importance of grooming aids during the holidays. No one wants furry friends to smell less than winter-fresh when cuddling up for photos with Santa. Okin recommends Earthbath's Green Tea travel wipes as stocking stuffers for dogs and cats.
"This is one time of the year when pet owners generally don't scrimp on grooming," says Zakrajsek, who offers grooming services at both her locations. "With holiday parties and holiday photos, people want pets looking their best. We typically have specials, such as custom-blended shampoo and fragrance with essential oils."
Last year, the APPA reports that 53 percent of dog owners purchased Christmas gifts for their pets. So perhaps there is something to Andy Rooney's famous quote: "There's no doubt about it. Dogs are nicer than people."
If that's the case in your home, then your dog should have plenty of goodies to choose from this holiday season.