(CNN) -- In September icon talks to the real "Mad Men" and takes an in-depth look at the world of advertising. The program catches up with David Droga, renowned advertising guru and founder of independent advertising agency Droga5, who provides background information on the history of advertising, the so-called golden era of the 1960s and its evolution.
Named the most innovative agency in the world, Droga5 has worked with musician Jay Z, comedian Sarah Silverman on The Great Schlep, the campaign persuading Jews to vote for Obama and has kept the Pentagon on its toes with a stunt that seemed to leave president Bush's private plane Air Force One tagged by graffiti artist Mark Ecko.
icon also travels to Coca Cola's headquarters in Atlanta, Georgia to find out how a fizzy brown drink became an iconic brand. The show charts the rise, the slide and lessons learnt from Coke insiders who talk frankly about the marketing drives that have made Coca Cola number one for the last 125 years.
From the political elite to the artistic rebels -- all of London society will be under the one roof to celebrate the 40th anniversary of ad agency Saatchi & Saatchi. icon is lucky enough to receive a much sought-after invitation to their birthday party.
icon presenter Monita Rajpal talks to one of the founders, Maurice Saatchi, about the influence advertising has on society, the truth behind the wild tales of excess and how much hard work it takes to make the public sit up and take notice. And under the guidance of Saatchi & Saatchi London creative's, Monita will attempt to create her own advertising campaign.