Skip to main content
Part of complete coverage on
 

Billion-dollar day: 'Cyber Monday' was biggest in history

Doug Gross
Retailer discounts helped make 'Cyber Monday' the biggest internet shopping day ever, comScore says.
Retailer discounts helped make 'Cyber Monday' the biggest internet shopping day ever, comScore says.
STORY HIGHLIGHTS
  • Analysts say 'Cyber Monday' was biggest online shopping day in history
  • More than $1 billion was spent on the internet in the U.S. on Monday, comScore says
  • Big day is part of an overall 13 percent increase in online spending this November

(CNN) -- Yes, Virginia, there is a Cyber Monday.

Monday lived up to the holiday-season hype, becoming the biggest online shopping day in history, according to Web analytics company comScore.

Just over $1 billion was estimated to have been spent online in the United States on Monday, comScore said, making it the first internet-shopping day to cross that threshold.

That's a 16-percent increase over last year's spending.

"Cyber Monday was a historic day for e-commerce ... ," said comScore chairman Gian Fulgoni. "The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news."

If that number holds up, it would be the first time "Cyber Monday," a shopping day ginned up by an internet shopping site five years ago, actually lived up to its billing.

So far, the Monday after Thanksgiving has never been the biggest internet shopping day of the year, according to comScore. And, typically, it's not even the biggest Monday -- with that honor usually going to a Monday in December.

But as hype over the day continues year-after-year, that might change. Internet retailers are increasingly offering discounts that mirror the "Black Friday" sales of brick-and-mortar stores [even if many of those deals aren't one-day-only affairs].

Holiday etiquette in cash-strapped times
Will you sit and surf or dash for deals?
RELATED TOPICS

The conventional wisdom is that holiday shoppers who may have flocked to a big-box store on Friday get back to work, and their work computers, on Monday. comScore says that nearly half of all online shopping, 48.9 percent, happens from work computers.

The big day continues what's been a strong holiday-season online.

More than $13 billion was spent in November through the 29th, a 13-percent increase over the same period last year, comScore says.

It's good news, but not a sure thing to hold up, according to Fulgoni.

"[I]t's important to note that some of the early strength in consumer spending is almost certainly the result of retailers' heavier-than-normal promotional and discounting activity at this early point in the season," he said.

"So, while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we've seen thus far."

Which means that while Cyber Monday broke a record, it could still be eclipsed in the next few weeks, returning it to its status as the internet's most talked-about shopping day, but not it's biggest.

Part of complete coverage on
The missing gift dilemma
Whether it's a surprise White Elephant party or a co-worker's overzealous gift-giving spree -- here's tips for gift shortages.
Be a superhero to your geek
What would truly delight the geek in your life? It's nearly impossible to know if you don't share his or her peculiar tastes.
Bring back glamour to the holidays!
There's no reason why we can't have cultivated, old-timey holiday rituals and flourishes today as well.
Buy sports history for your fan
Imagine the joy on a sports fan's face as he opens his gift on Christmas. We'll help you sort through the many sites that sell sports items
Buying for a cause
If you want to feel twice as nice about holiday gift giving, try donating to a charity. Here is CNN's charitable gift guide with fun, practical presents>
Tech-toy gifts for kids of all ages
While your kid might not be coding just yet, it's not too soon to get him or her a tech-driven gift.
Best gifts for jobseekers
You probably know some people looking for work, and you may want to pay a little extra attention to what you buy them.
How to announce gift downsizing
Cutting back on gifts when you've been extravagant in the past isn't always easy. Our gift-giving experts offer some help.

[TECH: NEWSPULSE]

Most popular Tech stories right now